CallRail vs. KeyMetric

This is great software for differentiating where phone traffic is coming from. Whether it's paid/organic search, you can see exactly where the calls are coming in from. I'd love to see them add text/SMS features in the future, but it does what it claims. I'd also like to see more CRM integrations, but not sure that other users share the same sentiment

Incentivized

I can only speak to our situation, where we use KeyMetric to track inbound calls for our online services, marketing and sales engagements and calls forward to multiple locations and agents across the country. As a smaller business, KeyMetric was easy to setup up, easy to purchase phone numbers, and all the features were automatically initiated immediately once we setup our account. I think their amazing customer support and service make it ideal for any business.

• Reporting - We love the breakdown for attribution and sources for calls. CallRail makes reports easy to understand and lets you share them with clients.
• Call Tracking - This may be obvious, but you get so many options with CallRail in terms of your number pool, recording options, picking your numbers, etc. It gives you the metrics you care about and they haven't experienced any calls mis-forwarding.
• Support - With other companies, I've had to wait for days and days to hear back. With CallRail, they normally get back to us on our tickets fairly quickly and they have a great knowledge base for common questions too!

Incentivized

• Call and conversation tracking.
• Call recordings and transcription.
• Best customer service.
• Responsive support team.

• Sometimes the automatic tagging can be wrong, in terms of whether it's a lead or not, or what the call was about.
• It's not an all-encompassing platform, and would be so much better if it weren't so isolated to its core functionality - would like to see some more integrations.
• Setting up the phone numbers can be difficult for some people.

Incentivized

• More out-of-the box integrations.
• Enhanced custom reports.

The platform is easy to use and we really don't have any complaints with using it so far. The information is invaluable for clients that rely on phone calls to drive more business. Not much negative to say about it at this point. We're actually really happy with it so far and the cost is manageable.

Incentivized

Fortunately, we had a lot of experience with CallRail. That in itself is an indicator that it has just worked for us, and done what the product is supposed to. We've never once wondered if the data was tracking accurately. This is unfortunately less common these days it seems, but we're happy with CallRail as a whole in our organization

Incentivized

We have utilized Google call tracking within AdWords before, but considering it is a Google product, it can sometimes be biased. Having that third party vendor elevates that. Google Call tracking is only limited to running AdWords campaigns, so if we need to use a phone number in any other fashion within our business, it couldn't be used.

Incentivized

• Historically, I used CallRail for hundreds of Clients and it allowed us to track more than 50% of conversions that came from a website for service style businesses. It's actually extremely eye opening to see how much comes in for phone calls for some types of services. With SaaS it's interesting to see how reliant on a human conversation people can be in order to make a decision about something so intangible.

Incentivized

• Helped improve our overall service and product performance.
• Helped maximize our marketing ROI.
• Helped greatly improve sales insights and ICP.
• Helped better understand our customer experience.