TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cakemail

    Score6.7 out of 10
    N/ACakeMail is an email marketing platform from the company of the same name in Montreal with users throughout North America and Europe, designed to be simple and elegant. Dedicated to small businesses and non-technical users, CakeMail's emphasis is the core features of list management, email design (templates), and basic behavior tracking for a modest price. A free trial is available for up to 30 days and 500 sends, after which Cakemail is available starting at $8 per month.N/A

    Emma by Marigold

    Score9.4 out of 10
    N/AEmma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, and dynamic content. The software includes integration with third-party CRM solutions, ecommerce platforms, and social networks.

    $500

    per year per user

    Pricing
    CakemailEmma by Marigold
    Editions & Modules
    No answers on this topic
    Basic
    $500
    per year per user
    Offerings
    Pricing Offerings
    CakemailEmma by Marigold
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    CakemailEmma by Marigold
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Cakemail and Emma by Marigold
    Feature
    Cakemail
    8.6
    3 Ratings
    8% above category average
    Emma by Marigold
    9.1
    31 Ratings
    14% above category average
    WYSIWYG email editor8.01 Ratings8.024 Ratings
    Dynamic content9.63 Ratings9.025 Ratings
    Ability to test dynamic content8.93 Ratings9.024 Ratings
    Landing pages9.02 Ratings00 Ratings
    A/B testing9.13 Ratings9.024 Ratings
    Mobile optimization10.02 Ratings9.029 Ratings
    Email deliverability reporting8.13 Ratings10.031 Ratings
    List management8.93 Ratings10.031 Ratings
    Triggered drip sequences6.23 Ratings9.021 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Cakemail and Emma by Marigold
    Feature
    Cakemail
    9.1
    3 Ratings
    17% above category average
    Emma by Marigold
    10.0
    31 Ratings
    26% above category average
    Dashboards8.73 Ratings10.030 Ratings
    Standard reports8.73 Ratings9.931 Ratings
    Custom reports10.02 Ratings10.019 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Cakemail and Emma by Marigold
    Feature
    Cakemail
    9.3
    2 Ratings
    15% above category average
    Emma by Marigold
    -
    Ratings
    URL Validation9.02 Ratings00 Ratings
    Link Tracking10.01 Ratings00 Ratings
    Image Validation10.01 Ratings00 Ratings
    Inbox Display10.01 Ratings00 Ratings
    Email Accessibility Tools8.42 Ratings00 Ratings
    Spelling and Grammar Check10.02 Ratings00 Ratings
    Email Previews8.01 Ratings00 Ratings
    User Ratings
    CakemailEmma by Marigold
    Likelihood to Recommend
    8.6
    (3 ratings)
    8.0
    (32 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.5
    (5 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    2.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.0
    (1 ratings)
    User Testimonials
    CakemailEmma by Marigold
    Likelihood to Recommend
    Cakemail
    Sometimes creativity is lacking in me and that is where Cakemail comes in and saves the day. I am glad that I can receive creative help from this awesome brand. The pricing is very affordable, in my opinion. It makes this platform a no-brainer!
    Incentivized
    Read full review
    Marigold
    No answers on this topic
    Pros
    Cakemail
    No answers on this topic
    Marigold
    • Enterprise-level email marketing with multi-level account structure allowing for multiple users at different levels to send campaigns
    • Easy-to-use WYSIWYG email template editors to create dynamic emails with enhanced personalization through merge-fields
    • A large API index that connects to many different platforms and the ability to work with Emma support to create new connections to new platforms as needed
    Incentivized
    Read full review
    Cons
    Cakemail
    No answers on this topic
    Marigold
    No answers on this topic
    Likelihood to Renew
    Cakemail
    No answers on this topic
    Marigold
    Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send
    Incentivized
    Read full review
    Usability
    Cakemail
    No answers on this topic
    Marigold
    While every WYSIWYG software will experience glitches, Emma handles them well. Keep in mind they rarely happen, but they do, it can be of annoyance. Regardless, Emma allows my organization to create seamless email campaigns using fresh data. Emma makes coming up with strategic decisions very easy. The list segmentation that Emma feature allows us to easily manage a large list without issues. Overall, Emma is extremely usable with nearly no learning curve!
    Incentivized
    Read full review
    Support Rating
    Cakemail
    No answers on this topic
    Marigold
    No answers on this topic
    Alternatives Considered
    Cakemail
    I have used other email platforms before, but I think Cakemail is easier to use AND provides you with templates. For the other products I have tested out, you had to create your own templates from scratch. I like the ability to create from scratch, but on days where you lack the time or creativity, there are templates ready to go for you
    Incentivized
    Read full review
    Marigold
    No answers on this topic
    Return on Investment
    Cakemail
    No answers on this topic
    Marigold
    • Stores using the platform have seen good deliverability stats. Open rates and click-through rates are high with the templates that Emma creates. We still face the challenge of getting more users on the platform.
    • User satisfaction is high for our users who are regularly using the platform.
    Incentivized
    Read full review
    ScreenShots

    Emma by Marigold Screenshots

    Screenshot of dynamic content used to send unique, personalized content to each subscriber based on the data stored about them from a single email.Screenshot of the editor's drag & drop layouts and inline text editing, that help to keep the creative process fast and flexible.Screenshot of a display of account activity, email performance and recent mailings in one place right after login.Screenshot of insights on the go using Metric, the included iPhone and Android app.Screenshot of response results that give insights into what's working and provide next steps.Screenshot of customizable, mobile-optimized templates to show off a brand and content in the template gallery.