Bynder vs. OpenAsset

We have numerous renderings for some of our properties that are constantly being updated. It was hard to keep track of the most current rendering since it lived in multiple locations with various employees. Creating a central location where we can regularly update the renderings without having to add a new file and re-upload solved the issue of questioning whether the rendering you were looking at was correct.

Incentivized

If you tag your items with keywords correctly, it is a great resource for quickly finding the digital assets you want. I had meticulously gone through all of our digital assets adding keywords for several categories which made searching for specific items very quick and easy, as well as relevant. OpenAsset is also great for automating the creation of PowerPoint presentations and data sheets. It is a project-based software meaning it works best for those in the AEC industry that sort and store digital assets based on the projects to which they are associated. If you are in a marketing firm or other non-project-based business model then another DAM system would likely work better for you.

Incentivized

• User-friendly interface, clean and easy to navigate - this has helped with adoption and training so that staff feel empowered to use the portal.
• Completely customizable filters - particularly helpful for locating specific photos quickly.
• Storage - safe and secure web based storage, frees up tons of space on our org Google drive and server.

Incentivized

• Automated PowerPoint presentations
• Automated data sheet generation
• Searching for digital assets based on keywords, project types, location, and personnel
• Maintaining albums for quick access to the most used project digital assets.

Incentivized

• The search functionality sometimes is challenging
• Many reminders about cookies - more than normal in the US at this time (due to EU compliance) - can be frustrating and confusing for our end users as not all US platforms have this

Incentivized

• You can create an album to share with those outside of your firm, but the only way to do this is to download files into a zip file. This is antiquated thinking. It would be much better if you could create an album that would generate a temporary web page that anyone outside of the organization could view by clicking on a link.
• There are a number of legacy items that are no longer functional. OpenAsset needs to either make these functional or remove the options.

Incentivized

It is incredibly user-friendly and easy to navigate. Once you poke around, you intuitively learn how to use the platform. Our company provided training sessions for all employees during our official roll-out, and everyone seemed to have a good grasp on how to navigate this platform. We have yet to hear about an employee having difficulty using Bynder, which is a big win

Incentivized

When we were getting ready to switch vendors, WebDAM wasn't very responsive to my questions or my needs. They also sent me all the files on an external drive that was formatted for Mac and didn't even think to verify whether I had a PC (which I did) so the external drive was useless and I had to wait another week to get the updated external drive that was formatted for a PC that I could then use.

Incentivized

Once the issue was identified we looked at a damn lot of DAMs. Bynder, Media Valet, Webdam, Canto, Cumulus... I can't even remember them all. But that was the problem. There were too many. When one of our team evaluated Bynder he reported back vis a vis the legacy tools of Box/DropBox/Evernote... all of which had their adherents within our team and NONE of which came close to matching Bynder. So, the decision really became "do we switch now to Bynder, which everyone accepts, or do we spend a year thoroughly testing every other tool until we've broken up again into rival camps?" It was easy. If and when Bynder fails we may look again. But everything's going great now, so why open this can of worms?

Incentivized

I have evaluated MediaValet on a couple of occasions. It is a much more budget-friendly system that is not necessarily project-specific in its architecture. It is much more general in nature in the industries it can target. OpenAsset's integration with Deltek Vantagepoint is a big selling point if you have both of those applications. If you don't have Vantagepoint, MediaValet might be a good alternative to consider.

Incentivized

• Bynder has saved our creative and Marketing departments hours of time overall by minimizing the amount of time we are searching for asset requests and empowering employees to find what they need themselves.
• Bynder has given us a platform to share lifestyle and product imagery that costs several thousand dollars overall; whereas before it was hard to share those assets in a way that they were utilized to their full potential. Now we don't have to wonder if we're wasting money on styled imagery or whether people are using it.
• Overall the peace of mind Bynder gives us in terms of employees only using approved assets is pretty priceless.

Incentivized

• Made the creation of PowerPoint presentations and data sheets much quicker and easier
• Allows for customization of keywords for different user groups.
• Doesn't offer any useful reporting. We wanted it to tell us things like how often a particular image or project was referenced. It can't do that.
• Easy uploading and tagging system.
• Using the DAM as a liaison for populate the website with information from our CRM helped maintain consistency across channels.

Incentivized