Business Wire's public relations press release distribution platform includes the company's NewsTrak audience analytics and media monitoring reports.
$2,595
for five (5) non-earnings releases
PRgloo
Score 10.0 out of 10
Enterprise companies (1,001+ employees)
A media relations platform that aims to combine easy to use tools with exceptional analysis.
The Response Desk provides a centralized set of tools for managing conversations and building lasting relationships. Keep track of who said what to whom so the entire team is coordinated in responding to the ever changing media landscape. Senior management are able to see the work involved in managing those efforts. Its Content Hub is a described by the vendor as a simple, powerful content management…
For a funding announcement or a big product launch, Business Wire is the service to use. For less important announcements, and for clients with limited budget, it might be worth considering other options. PR Newswire and Marketwired are both decent services that provide comparable results, but the high touch quality of Business Wire is pretty unique.
We highly recommend PRgloo to all kinds of teams that require SEO results in a short amount of time, as many of the application-oriented features such as data filtering serve to streamline the work as much as possible. PRgloo is ideal for working in conjunction with online data Analytics management services, integrating with platforms such as Google Analytics.
The site has a very specific search function that makes it easy for users to sort through the many press releases put on the site each day, making the process easier/more efficient.
The "Media & Journalist Tools" tab is helpful for myself and my colleagues, specifically, the RSS feeds to make sure we're staying on top of business happenings.
I don't use the "How-To" section, though I know folks who have to learn more about writing press releases, and I've heard it's very helpful.
PRgloo is a software optimized for the development of correct multimedia communication in groups, which is constantly maintained by highlighting its analysis mechanics at a visual level, which helps not only with error correction processes but also in the improvement of the team's organization facilities.
Expensive - distributions cost hundreds to thousands of dollars, with a higher cost for longer releases and additional fees for multimedia content like photos or videos.
Limited number of media outlets specifically in Florida.
The templates for working with newsletters are very poor and problematic at a technical level, leaving behind things like the application of attributes that help to filter them properly, and therefore making it difficult to see those of some operations in areas that require quick attention, especially when performing analysis manually.
I gave it this rating because the Business Wire website is very user-friendly. Being able to navigate the platform on my own without technical assistance made it possible for me to quickly and easily submit news release distributions, which can be critical at times, such as during hurricane season when we need to get information out to the news media and our customers quickly.
The team members are very quick to respond and do their absolute best to help resolve issues quickly. I also like that I can have one of them proofread my press releases before they are distributed. It always helps to have another set of eyes on the content. There have been a few times that they've caught an error that nobody else did so it's worth the extra couple minutes that it takes!
Business Wire is very easy to implement. This isn't a requirement, but it's recommended that you begin to set up saved distributions for different clients so that you don't have to start over from scratch. Rather than doing all this work on the front end, you can just do it as you send out your first piece of news for each client.
Cision PRWeb was not good at targeting the major business community and was not fitted well into our demands. The price of Cision was high and very unjustifiable as there were not enough features in it and was not efficient in its working as well. But on the contrary, if I look at Business Wire then I think it is just a perfect match for our business demands.
We recommend PRgloo to quickly achieve a guaranteed increase in profits, usually shortly after starting to implement the use of the service, because through it is not only easier to carry out time-saving analysis, but also to obtain more possibilities when interacting with audiences.