Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$0
Vista Social
Score 9.5 out of 10
N/A
Vista Social is a social media management platform that offers features such as schedule of content, managing conversations through a universal inbox, managing reviews, social listening and reporting.
$79
per month
Pricing
Buffer
Vista Social
Editions & Modules
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
Professional
$79
per month
Advanced
$149
per month
Scale
$379
per month
Enterprise
$379
per month
Enterprise
Custom
Offerings
Pricing Offerings
Buffer
Vista Social
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
A discount is offered for annual billing.
A discount is offered for annual billing.
More Pricing Information
Community Pulse
Buffer
Vista Social
Features
Buffer
Vista Social
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
8.6
Ratings
7% above category average
Vista Social
9.5
Ratings
17% above category average
Content planning and scheduling
9.00 Ratings
10.00 Ratings
Content optimization
8.00 Ratings
9.20 Ratings
Workflow management
8.80 Ratings
9.80 Ratings
Audience targeting
00 Ratings
9.10 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
8.3
Ratings
5% above category average
Vista Social
9.2
Ratings
15% above category average
Campaign success analytics
8.30 Ratings
9.50 Ratings
Real-time tracking
00 Ratings
9.20 Ratings
Competitor analysis
00 Ratings
9.00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
9.0
Ratings
12% above category average
Vista Social
9.2
Ratings
14% above category average
Role-based user permissions & privileges
9.00 Ratings
9.30 Ratings
Mobile access
9.00 Ratings
9.10 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Buffer
-
Ratings
Vista Social
9.1
Ratings
16% above category average
Boolean keyword searches
00 Ratings
9.20 Ratings
Filtering out noise/spam
00 Ratings
8.80 Ratings
Sentiment analysis
00 Ratings
8.90 Ratings
Broad channel coverage
00 Ratings
9.70 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Buffer
-
Ratings
Vista Social
9.1
Ratings
14% above category average
Automated routing and prioritization
00 Ratings
9.00 Ratings
Customer interaction histories
00 Ratings
9.20 Ratings
Bulk actions
00 Ratings
9.10 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Buffer
-
Ratings
Vista Social
9.0
Ratings
15% above category average
Lead generation
00 Ratings
8.70 Ratings
Content marketing
00 Ratings
9.40 Ratings
Paid media management
00 Ratings
8.90 Ratings
Campaigns and promotions
00 Ratings
8.90 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
It is a very interesting tool for entrepreneurs or CEOs of startups who do not have much time to manage social media communication and also have few resources at the beginning of their venture. It can also be convenient for small companies that do not have specific personnel with training in community management and require easy-to-use tools to carry out the basic actions of scheduled publication on social media.
When you start working with Vista Social, every major feature is well documented and has an intuitive onboarding with helpful steps. So is a good feature by itself when scaling your team is needed. The other one, on a similar line, is the live preview of the post, which helped us fine tuning the posts quickly and with no surprises. In my experience with the platform —I haven’t come across anything that didn’t do what it was supposed to.
The design and layout of the site is simple, with the options to click through the different tools on the left hand side of the page. What I liked most about Vista Social is the ability to combine all the different tools that a social media manager needs into one platform.
I typically use various different apps and platforms to write down notes, assign tasks to different team members, and look at my overall content calendar for the month. It is brilliant that Vista Social is able to combine all of these into one platform.
When first signing up to Vista Social and exploring the platform, each page offers you a walkthrough of all of the tools available to you, which is really handy, as well as a customer support section on the right bottom hand corner.
Analytics-- The analytics on the Pro plan are limited at best. You can simply review your posts from the past 30 days, but you can't access any analysis (or even simple tallying of Likes, Shares, etc.) without upgrading to the Premium or Business plans, which are otherwise more than we need at the moment.
Publish+Reply+Analyze-- It's a bit tedious to have these basic social media functions/tools separated out as three distinct products, as well as overkill for a small nonprofit without a dedicated social media team. I imagine each tool is good at its job if you need 'em.
Linking to Accounts-- Buffer seems to lose touch with Facebook and LinkedIn somewhat frequently. It's vaguely annoying but very simple to fix, so I just roll with it.
I think the price is quite high compared to hiring a person for the same task. This may put one off from purchasing as with a bit more time you can do the same job yourself or with an employee for much less
In my opinion, the interface is rather complicated visually and doesn't have an appeal. It is cramped with so many features that provide a sense of confusion whilst starting off
In my experience, the tutorials do leave a few questions afterwards regarding set up and this can take more time to figure out by yourself.
Ease of use, affordability, time saved and just love for the app and the team. It's not a miracle tool that will suddenly increase your company's value or leads, you still need to put in quality posts, thoughts and content but when used regularly and with thought, you'll be happy in the long run
Easy enough to use even my boss got it right away. It helps to off-set the workload to less active times, and we can preschedule way in advance, which also helps to keep the team on track as we know what we have planned and want to reach our milestones before posts go online.
It's just perfect in all point because you have everything to manage your business. Keypoint is really message automatisation cause you can send message and take your time on an another point. The fact to schedule your post is also a very good point and very usefull on LinkedIn bye exemple.
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
Both of them are great at their own levels but I find Buffer quite easy to go and the way they perform every task is quite like my way of work so I personally like Buffer more, it has helped me save my most of the time hence improved my work efficiency and also the creativity they put into my work is outstanding. The support I get whenever I run into problems they provide a quick response every time.
While they all offer basic scheduling and publishing, Vista Social stands out by combining content creation (with Canva), AI-powered captions, inbox management, task organization, and performance tracking , all in one platform. It saves time and gives me more control, without needing to jump between multiple tools.
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
The DM automation feature means we're not missing out on important messages when we're off the clock (after hours essentially), which is a huge advantage in hospitality where response time is everything.
In most cases, time is money, and being able to manage all our platforms from one place has cut down hours of switching between apps and tabs. That in itself has boosted our company's productivity and allowed the team to respond faster to guests and potential leads.
The real-time insights and mentions helps us tweak content and react to trends quicker, which has increased our visibility and bookings.