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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Buffer

    Score8.4 out of 10
    Small Businesses (1-50 employees)
    Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

    $6

    per month per channel

    Send Social Media

    Score7.5 out of 10
    N/ASend Social Media is a solution for managing, monitoring, tracking  and measuring marketing efforts. Users can post to over 30+ social media networks like Facebook, Twitter, LinkedIn, Google Plus, Pinterest, YouTube, SlideShare and more! Users can also manage their entire email marketing campaign as well as launch a mobile text messaging strategy. Additionally, users can monitor their brand across the web while measuring results with in-depth reports. This tool also enables users…

    $79

    Manage up to 200 profiles

    Pricing
    BufferSend Social Media
    Editions & Modules
    Free
    $0
    Essentials
    $6
    per month per channel
    Team
    $12
    per month per channel
    Upgrade Your Account
    $79
    Manage up to 200 profiles
    Offerings
    Pricing Offerings
    BufferSend Social Media
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$39 manage up to 100 profiles
    Additional DetailsA discount is offered for annual billing.—
    More Pricing Information
    Community Pulse
    BufferSend Social Media
    Considered Both Products
    Buffer
    No answer on this topic
    Send Social Media
    No answer on this topic
    Key User Insights
    Would buy again
    90%
    Would buy again
    27 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    25 Answers
    No answers on this topic
    Happy with the feature set
    83%
    Happy with the feature set
    25 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    23 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    26 Answers
    No answers on this topic
    Features
    BufferSend Social Media
    Publishing
    Comparison of Publishing features of Buffer and Send Social Media
    Feature
    Buffer
    8.6
    68 Ratings
    7% above category average
    Send Social Media
    9.0
    1 Ratings
    11% above category average
    Content planning and scheduling9.068 Ratings8.01 Ratings
    Content optimization8.061 Ratings10.01 Ratings
    Workflow management8.857 Ratings9.01 Ratings
    Audience targeting00 Ratings9.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Buffer and Send Social Media
    Feature
    Buffer
    8.3
    63 Ratings
    5% above category average
    Send Social Media
    8.0
    1 Ratings
    1% above category average
    Campaign success analytics8.363 Ratings8.01 Ratings
    Real-time tracking00 Ratings9.01 Ratings
    Competitor analysis00 Ratings7.01 Ratings
    Account management
    Comparison of Account management features of Buffer and Send Social Media
    Feature
    Buffer
    9.0
    65 Ratings
    12% above category average
    Send Social Media
    6.5
    1 Ratings
    21% below category average
    Role-based user permissions & privileges9.052 Ratings7.01 Ratings
    Mobile access9.062 Ratings6.01 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Buffer and Send Social Media
    Feature
    Buffer
    -
    Ratings
    Send Social Media
    6.7
    1 Ratings
    14% below category average
    Boolean keyword searches00 Ratings6.01 Ratings
    Filtering out noise/spam00 Ratings6.01 Ratings
    Sentiment analysis00 Ratings8.01 Ratings
    Engagement
    Comparison of Engagement features of Buffer and Send Social Media
    Feature
    Buffer
    -
    Ratings
    Send Social Media
    9.0
    1 Ratings
    13% above category average
    Automated routing and prioritization00 Ratings9.01 Ratings
    Customer interaction histories00 Ratings9.01 Ratings
    Marketing
    Comparison of Marketing features of Buffer and Send Social Media
    Feature
    Buffer
    -
    Ratings
    Send Social Media
    8.0
    1 Ratings
    3% above category average
    Content marketing00 Ratings8.01 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Buffer and Send Social Media
    Feature
    Buffer
    -
    Ratings
    Send Social Media
    8.7
    1 Ratings
    3% above category average
    Twitter00 Ratings8.01 Ratings
    Facebook00 Ratings8.01 Ratings
    LinkedIn00 Ratings9.01 Ratings
    Google+00 Ratings9.01 Ratings
    Instagram00 Ratings9.01 Ratings
    Pinterest00 Ratings9.01 Ratings
    YouTube00 Ratings9.01 Ratings
    Best Alternatives
    BufferSend Social Media
    Small Businesses
    Sendible
    Score7.6 out of 10
    Sendible
    Score7.6 out of 10
    Medium-sized Companies
    Vista Social
    Score9.5 out of 10
    Vista Social
    Score9.5 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BufferSend Social Media
    Likelihood to Recommend
    8.8
    (88 ratings)
    7.0
    (1 ratings)
    Likelihood to Renew
    8.0
    (14 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (24 ratings)
    -
    (0 ratings)
    Availability
    8.2
    (2 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    6.1
    (23 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (2 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.6
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    BufferSend Social Media
    Likelihood to Recommend
    Buffer
    It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
    Read full review
    Send Social Media
    As a social media executive, I can plan and schedule content for the entire week (or month!) ensuring a consistent presence for all social media platforms. I can easily generate reports to track engagement and measure the success of social media strategy.
    Read full review
    Pros
    Buffer
    • I can plan and publish content on social channels.
    • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
    • It has a special price; it is pretty affordable.
    • It has the possibility of integrating with other tools to improve its functions.
    Incentivized
    Read full review
    Send Social Media
    • Easy to use due to frienly user interface
    • Saves time as it scedule the post
    • Manage, monitor, and publish content across multiple social media networks from a single dashboard.
    Read full review
    Cons
    Buffer
    • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
    • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
    Incentivized
    Read full review
    Send Social Media
    • trial version duration is very less
    • Not have detailed features best for small buisness
    • quite expensive
    Read full review
    Likelihood to Renew
    Buffer
    I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
    Incentivized
    Read full review
    Send Social Media
    No answers on this topic
    Usability
    Buffer
    We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
    Incentivized
    Read full review
    Send Social Media
    No answers on this topic
    Reliability and Availability
    Buffer
    Buffer is always on hand and very reliable, their software suite rarely has outages
    Incentivized
    Read full review
    Send Social Media
    No answers on this topic
    Performance
    Buffer
    Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
    Incentivized
    Read full review
    Send Social Media
    No answers on this topic
    Support Rating
    Buffer
    1. It really helped to my business to grow online.
    2. I was able to take actions mindfully as the analytics are damn good.
    3. Also used for managing clients social media accounts and it proved to be a best resource.
    4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
    5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
    Incentivized
    Read full review
    Send Social Media
    No answers on this topic
    Implementation Rating
    Buffer
    We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
    Incentivized
    Read full review
    Send Social Media
    No answers on this topic
    Alternatives Considered
    Buffer
    I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
    Incentivized
    Read full review
    Send Social Media
    Send Social Media alternatives that social media managers often consider:Hootsuite: A popular platform offering comprehensive social media management features, including scheduling, analytics, and team collaboration.Buffer: Known for its user-friendly interface and focus on content scheduling and queueing.Sprout Social: Offers powerful social listening and engagement tools along with scheduling and reporting functionalities.
    Read full review
    Scalability
    Buffer
    Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
    Incentivized
    Read full review
    Send Social Media
    No answers on this topic
    Return on Investment
    Buffer
    • It has saved money by allowing us to automate our social using one person
    • It allows us to connect one channel at a time instead of wasting money on larger account management tools
    • We are making money, because it has already delivered several clients
    Incentivized
    Read full review
    Send Social Media
    • Since implementing Send Social Media, our client engagement has skyrocketed by 30%. We've seen a 20% rise in website traffic from social media referrals, translating to a significant boost in qualified leads.
    • The time saved on scheduling has allowed us to focus on strategic content creation, further amplifying our ROI.
    • This translated to a 15% increase in revenue and freed up time for strategic social media planning, leading to a 20% rise in follower engagement.
    Read full review
    ScreenShots

    Buffer Screenshots

    Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics