Buffer vs. PromoRepublic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Buffer
Score 8.4 out of 10
Small Businesses (1-50 employees)
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$0
PromoRepublic
Score 7.5 out of 10
Small Businesses (1-50 employees)
PromoRepublic is a social media marketing solution with content distribution workflows for small businesses, agencies, franchise and multi-location brands. Their products allow users to distribute editable content, schedule it based on AI, manage multiple clients or locations, run local ads, and stay on top of the results. According to the vendor, key capabilities include: AI-driven scheduling to the main social media networks Library with 100,000 posts…
$9
monthly
Pricing
BufferPromoRepublic
Editions & Modules
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
Solo
$9
monthly
Standard
$49
monthly
Professional
$99
monthly
Business
$599
monthly
Enterprise
Custom
monthly
Offerings
Pricing Offerings
BufferPromoRepublic
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA discount is offered for annual billing.
More Pricing Information
Community Pulse
BufferPromoRepublic
Features
BufferPromoRepublic
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
8.6
Ratings
7% above category average
PromoRepublic
-
Ratings
Content planning and scheduling9.00 Ratings00 Ratings
Content optimization8.00 Ratings00 Ratings
Workflow management8.80 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
8.3
Ratings
5% above category average
PromoRepublic
-
Ratings
Campaign success analytics8.30 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
9.0
Ratings
12% above category average
PromoRepublic
-
Ratings
Role-based user permissions & privileges9.00 Ratings00 Ratings
Mobile access9.00 Ratings00 Ratings
Best Alternatives
BufferPromoRepublic
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Growave
Growave
Score 9.7 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Echobox Social
Echobox Social
Score 9.7 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Sprout Social
Sprout Social
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BufferPromoRepublic
Likelihood to Recommend
8.8
(0 ratings)
7.5
(0 ratings)
Likelihood to Renew
8.0
(0 ratings)
-
(0 ratings)
Usability
9.0
(0 ratings)
8.0
(0 ratings)
Availability
8.2
(0 ratings)
-
(0 ratings)
Performance
8.0
(0 ratings)
-
(0 ratings)
Support Rating
6.1
(0 ratings)
-
(0 ratings)
Implementation Rating
8.0
(0 ratings)
-
(0 ratings)
Configurability
10.0
(0 ratings)
-
(0 ratings)
Product Scalability
8.6
(0 ratings)
-
(0 ratings)
User Testimonials
BufferPromoRepublic
Likelihood to Recommend
It is a very interesting tool for entrepreneurs or CEOs of startups who do not have much time to manage social media communication and also have few resources at the beginning of their venture. It can also be convenient for small companies that do not have specific personnel with training in community management and require easy-to-use tools to carry out the basic actions of scheduled publication on social media.
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PromoRepublic is excellent for collaboration, such as working with freelancers, or clients who want to leave notes and be responsible for final approval. It's also good for brands who need ideas about what to post on a daily basis, as their idea library is quite extensive. The image creation tool is also good for beginners, with plenty of templates, though it isn't as extensive as Canva. It's definitely a solid option for social media management. Can't think of a situation where it wouldn't be appropriate.
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Pros
  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
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  • Generates post ideas and curated content. If I'm out of ideas on content for the week/month I can usually peruse their prepared content to generate ideas.
  • Timed posting based on our current engagement rates. Helps me to decide the ideal times to post to ensure the greatest amount of engagement.
  • Easy post editor. Has a plethora of images and fonts I can use to make an eye-catching copy for our social media.
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Cons
  • Analytics-- The analytics on the Pro plan are limited at best. You can simply review your posts from the past 30 days, but you can't access any analysis (or even simple tallying of Likes, Shares, etc.) without upgrading to the Premium or Business plans, which are otherwise more than we need at the moment.
  • Publish+Reply+Analyze-- It's a bit tedious to have these basic social media functions/tools separated out as three distinct products, as well as overkill for a small nonprofit without a dedicated social media team. I imagine each tool is good at its job if you need 'em.
  • Linking to Accounts-- Buffer seems to lose touch with Facebook and LinkedIn somewhat frequently. It's vaguely annoying but very simple to fix, so I just roll with it.
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  • I'd like to be able to drag and drop posts to different dates and times from the calendar view.
  • I'd like to be able to duplicate an entire post from the calendar view and drag it to another date and time.
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Likelihood to Renew
Ease of use, affordability, time saved and just love for the app and the team. It's not a miracle tool that will suddenly increase your company's value or leads, you still need to put in quality posts, thoughts and content but when used regularly and with thought, you'll be happy in the long run
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No answers on this topic
Usability
Easy enough to use even my boss got it right away. It helps to off-set the workload to less active times, and we can preschedule way in advance, which also helps to keep the team on track as we know what we have planned and want to reach our milestones before posts go online.
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The user interface is very straight forward and easy to use. They also make it incredibly simple edit premade post ideas as well as create your own. You can connect all of the basic social media platforms which makes it great for individuals looking to streamline their scheduling process to get more content out
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Reliability and Availability
Buffer is always on hand and very reliable, their software suite rarely has outages
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No answers on this topic
Performance
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
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No answers on this topic
Support Rating
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
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No answers on this topic
Implementation Rating
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
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No answers on this topic
Alternatives Considered
Both of them are great at their own levels but I find Buffer quite easy to go and the way they perform every task is quite like my way of work so I personally like Buffer more, it has helped me save my most of the time hence improved my work efficiency and also the creativity they put into my work is outstanding. The support I get whenever I run into problems they provide a quick response every time.
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I don't think there is a huge difference between the both, PromoRepublic and NapoleanCat. PromoRepublic takes that edge by having more social media networks, where NapoleanCat has only a few social media networks.
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Scalability
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
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No answers on this topic
Return on Investment
  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
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  • Has made our social channels come alive
  • PR allows us to get away without needing a dedicated SMM on staff
  • Has increased our online profile and credibility
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ScreenShots

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

PromoRepublic Screenshots

Screenshot of Content planning & social media calendarScreenshot of Graphics editor to edit ready-made templates or create your ownScreenshot of Ads and retargeting automation for Facebook & InstagramScreenshot of Social Media CalendarScreenshot of Content OrganizerScreenshot of Work Coordinator