Buffer vs. monday marketer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Buffer
Score 8.4 out of 10
Small Businesses (1-50 employees)
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$0
monday marketer
Score 8.5 out of 10
N/A
monday marketer empowers marketers and creatives to plan, execute and optimize impactful marketing initiatives in one place. From strategic planning, and digital asset management to launching effective campaigns, customize your entire workflow to any project management style.
$0
per month per seat
Pricing
Buffermonday marketer
Editions & Modules
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
Individual
$0
per month per seat
Basic
$10
per month per seat
Standard
$13
per month per seat
Pro
$22
per month per seat
Enterprise
Contact Sales
Offerings
Pricing Offerings
Buffermonday marketer
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA discount is offered for annual billing.
More Pricing Information
Community Pulse
Buffermonday marketer
Features
Buffermonday marketer
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
8.6
Ratings
7% above category average
monday marketer
-
Ratings
Content planning and scheduling9.00 Ratings00 Ratings
Content optimization8.00 Ratings00 Ratings
Workflow management8.80 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
8.3
Ratings
5% above category average
monday marketer
-
Ratings
Campaign success analytics8.30 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
9.0
Ratings
12% above category average
monday marketer
-
Ratings
Role-based user permissions & privileges9.00 Ratings00 Ratings
Mobile access9.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Buffer
-
Ratings
monday marketer
7.6
Ratings
12% above category average
Automated sales alerts and tasks00 Ratings7.60 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Buffer
-
Ratings
monday marketer
9.5
Ratings
15% above category average
Calendaring00 Ratings9.60 Ratings
Event/webinar marketing00 Ratings9.30 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Buffer
-
Ratings
monday marketer
7.0
Ratings
3% above category average
Dashboards00 Ratings7.30 Ratings
Standard reports00 Ratings6.80 Ratings
Custom reports00 Ratings6.90 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Buffer
-
Ratings
monday marketer
8.8
Ratings
31% above category average
Role-based workflow & approvals00 Ratings9.70 Ratings
Customizability00 Ratings7.90 Ratings
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Buffermonday marketer
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Score 9.0 out of 10
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CoSchedule Marketing Suite
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Score 10.0 out of 10
LocaliQ
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Score 9.0 out of 10
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Social Suite by Reputation.com
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Score 9.4 out of 10
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User Ratings
Buffermonday marketer
Likelihood to Recommend
8.8
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
8.0
(0 ratings)
-
(0 ratings)
Usability
9.0
(0 ratings)
9.7
(0 ratings)
Availability
8.2
(0 ratings)
-
(0 ratings)
Performance
8.0
(0 ratings)
-
(0 ratings)
Support Rating
6.1
(0 ratings)
8.4
(0 ratings)
Implementation Rating
8.0
(0 ratings)
-
(0 ratings)
Configurability
10.0
(0 ratings)
-
(0 ratings)
Product Scalability
8.6
(0 ratings)
-
(0 ratings)
User Testimonials
Buffermonday marketer
Likelihood to Recommend
It is a very interesting tool for entrepreneurs or CEOs of startups who do not have much time to manage social media communication and also have few resources at the beginning of their venture. It can also be convenient for small companies that do not have specific personnel with training in community management and require easy-to-use tools to carry out the basic actions of scheduled publication on social media.
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I think monday marketer is well suited to every organization, as it helps to track the current status of work/assignments, and helps lower down the chain of email communications for work status notifications, less use of Excel and other tools as we get all WBS like features at one place. monday marketer isn't suitable for you if you want to transfer your Excel project data which uses macros or complex formulas for any data items/columns.
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Pros
  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
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  • Tool with a very dynamic interface
  • The way monday.com notifies you when we have a message is very useful, everything is saved so we can look at it at any time.
  • The monday.com autosave offers greater peace of mind when working with cards.
  • Monday.com is a very well developed tool, with a modern design.
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Cons
  • Analytics-- The analytics on the Pro plan are limited at best. You can simply review your posts from the past 30 days, but you can't access any analysis (or even simple tallying of Likes, Shares, etc.) without upgrading to the Premium or Business plans, which are otherwise more than we need at the moment.
  • Publish+Reply+Analyze-- It's a bit tedious to have these basic social media functions/tools separated out as three distinct products, as well as overkill for a small nonprofit without a dedicated social media team. I imagine each tool is good at its job if you need 'em.
  • Linking to Accounts-- Buffer seems to lose touch with Facebook and LinkedIn somewhat frequently. It's vaguely annoying but very simple to fix, so I just roll with it.
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  • Importing Excel docs can sometimes be a struggle
  • Notifications are not consolidated. So if a teammate makes a new board and assigns me to a bunch of items, I get an individual notification of every single one
  • I like sub-items, but they aren’t always necessary so making them unremovable isn’t great
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Likelihood to Renew
Ease of use, affordability, time saved and just love for the app and the team. It's not a miracle tool that will suddenly increase your company's value or leads, you still need to put in quality posts, thoughts and content but when used regularly and with thought, you'll be happy in the long run
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No answers on this topic
Usability
Easy enough to use even my boss got it right away. It helps to off-set the workload to less active times, and we can preschedule way in advance, which also helps to keep the team on track as we know what we have planned and want to reach our milestones before posts go online.
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It is an easy platform to learn for new members joining the team. The useability of monday.com makes it easier to onboard stakeholders and team members, to make project management easier for everyone. Automation also makes common tasks easier by eliminating the need to focus on doing repetitive things over and over and over again.
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Reliability and Availability
Buffer is always on hand and very reliable, their software suite rarely has outages
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No answers on this topic
Performance
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
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No answers on this topic
Support Rating
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
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I gave a 10, however, I have never needed to reach out to their support. I prefer self-led training, so if I ever ran into an issue, I was able to find a solution immediately in their knowledge base. It's insane how they have created a product-led software that really doesn't require direct support or implementation help. It's just easy. That being said, I can appreciate that there is direct support on hand if needed
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Implementation Rating
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
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No answers on this topic
Alternatives Considered
Both of them are great at their own levels but I find Buffer quite easy to go and the way they perform every task is quite like my way of work so I personally like Buffer more, it has helped me save my most of the time hence improved my work efficiency and also the creativity they put into my work is outstanding. The support I get whenever I run into problems they provide a quick response every time.
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We've used Microsoft Excel for the management of our marketing initiatives in the past. Microsoft provides basic collaboration features and allows us to visualize data as we needed, but it was not a true task management system that was important for all parts of our marketing processes. monday marketer allowed us capabilities such as assigning items, setting up automated notifications based on status changes to notify business stakeholders, keeping track of correspondence for each component, and more. It was an easy selection for us.
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Scalability
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
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No answers on this topic
Return on Investment
  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
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  • It has saved our team a lot of time. It allows our Creatives to quickly see what projects should be on their priority list, as well as where the other elements of each project are at.
  • The update feature allows our team to have focused communication regarding different tasks. It's easy to tag in team members and ask questions, provide links to finished assets, etc.
  • Before I joined the team, they were debating whether this software was the right choice and thinking about switching. When I joined the team, I really owned monday.com and got to learn the software. I figured out ways to make my team's boards more efficient and useful, which has in turn greatly increased the employee adoption of this software. There are now best practices and processes in place regarding this platform which has made it easier for everyone - we all want to keep monday.com now!
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ScreenShots

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

monday marketer Screenshots

Screenshot of Marketing plan board main view