Buffer vs. GaggleAMP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Buffer
Score 8.4 out of 10
Small Businesses (1-50 employees)
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$0
GaggleAMP
Score 10.0 out of 10
N/A
GaggleAMP's employee advocacy and communications platform enables companies to boost the distribution of workforce communications and social media messaging. The solutions aims to foster a network of people, or a Gaggle, who share company-created messages to their social media networks and contribute content to their internal workforce community. This aids in employee development, leveraging them as a thought leader in their space while increasing social selling and recruitment…
$1
Call for Quote
Pricing
BufferGaggleAMP
Editions & Modules
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
Enterprise
$1
Call for Quote
Agency
$1
Call for Quote
Small and Medium Businesses
$300
25 seats per month
Offerings
Pricing Offerings
BufferGaggleAMP
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA discount is offered for annual billing.GaggleAMP serves small businesses, medium-size businesses, enterprise-class organizations, and agencies that represent these businesses. Their small business offering starts at 25 seats for $300 per month, with additional packages available based on the number of seats needed. For Enterprise-class pricing and agency offerings, it is best to speak with a GaggleAMP representative to secure a rate.
More Pricing Information
Community Pulse
BufferGaggleAMP
Features
BufferGaggleAMP
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
8.6
Ratings
7% above category average
GaggleAMP
-
Ratings
Content planning and scheduling9.00 Ratings00 Ratings
Content optimization8.00 Ratings00 Ratings
Workflow management8.80 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
8.3
Ratings
5% above category average
GaggleAMP
-
Ratings
Campaign success analytics8.30 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
9.0
Ratings
12% above category average
GaggleAMP
-
Ratings
Role-based user permissions & privileges9.00 Ratings00 Ratings
Mobile access9.00 Ratings00 Ratings
Best Alternatives
BufferGaggleAMP
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10

No answers on this topic

Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Influitive
Influitive
Score 8.1 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Sprinklr Marketing
Sprinklr Marketing
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BufferGaggleAMP
Likelihood to Recommend
8.8
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
8.0
(0 ratings)
10.0
(0 ratings)
Usability
9.0
(0 ratings)
-
(0 ratings)
Availability
8.2
(0 ratings)
-
(0 ratings)
Performance
8.0
(0 ratings)
-
(0 ratings)
Support Rating
6.1
(0 ratings)
10.0
(0 ratings)
Implementation Rating
8.0
(0 ratings)
-
(0 ratings)
Configurability
10.0
(0 ratings)
-
(0 ratings)
Product Scalability
8.6
(0 ratings)
-
(0 ratings)
User Testimonials
BufferGaggleAMP
Likelihood to Recommend
It is a very interesting tool for entrepreneurs or CEOs of startups who do not have much time to manage social media communication and also have few resources at the beginning of their venture. It can also be convenient for small companies that do not have specific personnel with training in community management and require easy-to-use tools to carry out the basic actions of scheduled publication on social media.
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GaggleAMP is well suited when you want to get timely local language content out to folks in other countries/regions, or content for a specific group/department. It is also well suited when you have multiple Gaggle content managers with multiple content calendars. It might be less appropriate if you want to hold multiple Social contests (gamification) with different rules, scopes, leaderboards, etc. for different groups/tags as there is only one leaderboard.
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Pros
  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
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  • Easy to tell associates what posts to like and share. Especially like that we can point them to like or share industry posts.
  • Easy to get others in organization to sign up. Also offers app and browser app.
  • Gamefication aspect allows associates to have friendly competition and allows awarding of prizes for reaching set point values
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Cons
  • Analytics-- The analytics on the Pro plan are limited at best. You can simply review your posts from the past 30 days, but you can't access any analysis (or even simple tallying of Likes, Shares, etc.) without upgrading to the Premium or Business plans, which are otherwise more than we need at the moment.
  • Publish+Reply+Analyze-- It's a bit tedious to have these basic social media functions/tools separated out as three distinct products, as well as overkill for a small nonprofit without a dedicated social media team. I imagine each tool is good at its job if you need 'em.
  • Linking to Accounts-- Buffer seems to lose touch with Facebook and LinkedIn somewhat frequently. It's vaguely annoying but very simple to fix, so I just roll with it.
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  • Activity notification emails are sometimes late in reaching peoples' inboxes.
  • Sometimes activities just fail to work and an IT ticket is needed.
  • GaggleAMP has to explore more ways to get ahead of API issues.
  • Some pages on the new dashboard aren't as intuitive.
  • Activity notification emails could use some design work.
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Likelihood to Renew
Ease of use, affordability, time saved and just love for the app and the team. It's not a miracle tool that will suddenly increase your company's value or leads, you still need to put in quality posts, thoughts and content but when used regularly and with thought, you'll be happy in the long run
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Customer service has been good. It's easy to use. It's cost effective. It's a good way to expand your social presence and get your employees more vested in branding the company without spending a ton of money. There are bells and whistles that may be good for other users. I just haven't had the time to use them
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Usability
Easy enough to use even my boss got it right away. It helps to off-set the workload to less active times, and we can preschedule way in advance, which also helps to keep the team on track as we know what we have planned and want to reach our milestones before posts go online.
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No answers on this topic
Reliability and Availability
Buffer is always on hand and very reliable, their software suite rarely has outages
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No answers on this topic
Performance
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
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No answers on this topic
Support Rating
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
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Support for GaggleAMP is easily the best customer support I've experienced with any software tool. Our rep, Sam, is dedicated to our account (no bouncing around a call-center bullpen), and is highly proactive and eager to help us succeed. Most of our interactions have nothing to do with problems, but rather opportunities to optimize our use of the tool and set us up for greatest success. GaggleAMP sets a gold standard for customer support!
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Implementation Rating
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
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No answers on this topic
Alternatives Considered
Both of them are great at their own levels but I find Buffer quite easy to go and the way they perform every task is quite like my way of work so I personally like Buffer more, it has helped me save my most of the time hence improved my work efficiency and also the creativity they put into my work is outstanding. The support I get whenever I run into problems they provide a quick response every time.
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Hootsuite does a good job of planning and scheduling for social media as well as a decent analytics program. However, their usefulness stops there. Hootsuite does not have an integrated feature to automatically pull posts from your website or blog and they do not have a social advocacy section either.
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Scalability
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
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No answers on this topic
Return on Investment
  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
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  • Overall, ROI has been very positive and had a positive impact on engagement as well.
  • We went from content creation of 0-2 per week and engagement of 0-20 per week to 4 times that amount
  • Boost in sales of 1.4 K per month on average
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ScreenShots

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

GaggleAMP Screenshots

Screenshot of The member view provides a simple view of actions and messages available. Acting take a simple click of a button. "Share" to share the message or "No Thanks". If a user declines a message/action there is an opportunity for them to provide feedback on why they chose not to share the message or perform the action. This helps the Gaggle manager learn the preferences of their member base and helps future content curation.Screenshot of Channels provide an outlet for employees to create user-generated content, communicate with their fellow employees, discover new content, and more. Channels also allow for automated RSS feeds, pulling in Twitter Lists, and monitoring hashtags, making the content curation process easier for marketing team.Screenshot of My feed shows employees and stakeholders what activities they have available to them. This area enables employees to engage and interact with content. Here they can share content to their social channels, see when content is expiring, and also engage with external and internal Channels.Screenshot of The GaggleAMP scheduling feature helps employees and stakeholders schedule their social media advocacy efforts on their time. Here they can pick and choose which messages they want to schedule, when they want to schedule them to go out, and their default preferences.Screenshot of Gaggle Managers, the term for the administrator of an employee advocacy program, can choose what types of activities to send to their employees and stakeholders. GaggleAMP offers over 50 different activities on any favorite social media networks. Some favorites are displayed here.Screenshot of Leaderboards allow sorting by reach and by points assigned to activities during certain timeframes. With leaderboards, employees and stakeholders can see how they are performing compared to their peers and also have the option to opt-out of the leaderboard.