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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bitly

    Score8.3 out of 10
    N/ABitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.

    $35

    per month

    BudURL

    Score5 out of 10
    Mid-Size Companies (51-1,000 employees)
    BudURL is an enterprise link management system. Users can create custom domains and vanity URLs and manage links with intelligent routing by device, location, language, time of day, and date. The BudURL dashboard includes advanced and custom click analytics, tiered user roles, link shortening, link editing, labels for grouping by campaign, and more. It also includes custom mobile-optimized landing pages. Click data is 100% secure and private. Advanced API and integrations with Adobe Social,…N/A
    Pricing
    BitlyBudURL
    Editions & Modules
    Basic
    $35
    per month
    Free
    Free
    Customized
    Contact sales team
    No answers on this topic
    Offerings
    Pricing Offerings
    BitlyBudURL
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    BitlyBudURL
    Considered Both Products
    Bitly
    No answer on this topic
    44Doors
    No answer on this topic
    Key User Insights
    Would buy again
    94%
    Would buy again
    32 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    32 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    32 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    28 Answers
    No answers on this topic
    Implementation went as expected
    97%
    Implementation went as expected
    31 Answers
    No answers on this topic
    User Ratings
    BitlyBudURL
    Likelihood to Recommend
    9.0
    (54 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    9.5
    (6 ratings)
    -
    (0 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (8 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    BitlyBudURL
    Likelihood to Recommend
    Bitly
    It gets the job done and has a really good analytics tool. It links to Linkinbio and integrates with other apps as well. The redirect is a big pro for me since our URL are constantly changing but I don't want the short URL that I've marketing to be changing all the time.
    Incentivized
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    44Doors
    No answers on this topic
    Pros
    Bitly
    • Shorten and link branding: Bitly helps to turn long URLs into short ones that can also be customized to suit any business name.
    • Tracking and analytics: A great thing to be able to see the social media channels that visitors are clicking from and where they are in the world.
    • Integrations: Bitly integrates well with third-party tools to help improve workflow and tech tools.
    • Free plan: There are some great features on the paid plan but for those not yet ready to invest Bitly provides a great free option.
    Incentivized
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    44Doors
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    Cons
    Bitly
    • One thing I've noticed is that if you're shortening a link that you didn't create - for example shortening the link to a news article that you then want to share on Twitter - the analytics will continue to pull data from the original URL as a whole, and not just your unique Bitlink. It would be nice to be able to pull out the traffic that just my efforts are pulling to the site, and not every single source of traffic that site is getting.
    Incentivized
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    44Doors
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    Likelihood to Renew
    Bitly
    We've had great success with Bitly and will continue using it.
    Incentivized
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    44Doors
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    Usability
    Bitly
    It's very straightforward to use, and we were able to easily onboard business users that wouldn't normally engage with software of this type. There is somewhat of a learning curve with some of the administrative functions, but that is limited to one person on staff that has overcome it pretty easily
    Incentivized
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    44Doors
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    Reliability and Availability
    Bitly
    I've witnessed very little availability issues with Bitly. This includes very rare occurrences of application errors and unplanned outages, of which I very much appreciate. When there are application errors or outages, Bitly does a great job of handling the issues in a timely manner and I am rarely out of the site for long at all. This is great, considering I was using Bitly for nearly every link that was posted to our social media accounts.
    Incentivized
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    44Doors
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    Performance
    Bitly
    I have used Bitly's service on a variety of computers, systems, and browsers. With this being said, I have not noticed much of a change at all between the browsers and computers, and Bitly's performance is top notch. Reports are also completed in a reasonable time frame, and I have had very little problem with lag time on loading different pages on the site. Pages tend to load quite quickly.
    Incentivized
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    44Doors
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    Support Rating
    Bitly
    For us, Bitly is a Godsend an an almost perfect solution. I have no complaints and would recommend them to almost anyone. I guess I would hold back from a 10/10 because short URLs can sometimes look spammy. For us, and what we need it for, it's just about perfect!
    Incentivized
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    44Doors
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    In-Person Training
    Bitly
    I did not receive any in-person training, as I felt that I didn't need this type of training in order to understand and learn Bitly. It was quite easy for me to explore Bitly and learn the features myself without needing a person to give me a demo or tutorial. Kudos to making a platform that is very straightforward.
    Incentivized
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    44Doors
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    Online Training
    Bitly
    I haven't experienced direct online training - However, several times while learning Bitly by myself I went to the main Bitly page to answer a few questions I had. This includes determining exactly what features I was receiving and then I would explore the website and find these features. Also, I went to the Enterprise tab when both deciding to purchase that upgrade, as well as after I purchased this upgrade. It was very helpful in learning exactly what came with that package and after the upgrade, I was able to look there and learn some of the aspects of the upgrade that I was missing
    Incentivized
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    44Doors
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    Implementation Rating
    Bitly
    Very excited to use bitly for link tracing - I was very excited to begin using Bitly for this company, and I've had very favorable impressions of using Bitly in the past for a variety of different jobs. Knowing the amount clicks on each link is important for our overall strategy.
    Incentivized
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    44Doors
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    Alternatives Considered
    Bitly
    We use Pretty Links for custom URLs from our Word Press website. When that is not possible because the URL doesn't originate from the website, we use Bitly. It definitely has a purpose in our day-to-day operations. We also appreciate the information you receive like total clicks, top referrer and top location.
    Incentivized
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    44Doors
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    Scalability
    Bitly
    Bitly's scalability is great. When I began using it, I only used it once in a while to promote blog articles from our WordPress site on Twitter. This was due to Twitter's character limit and URL shortening was necessary. However, once I became more familiar with it and started seeing the benefits of many of Bitly's features, I began using it for nearly every link I posted across all of our social media accounts. This increased the workload I filtered through Bitly, and we also upgraded from free to a paid account. This growth was handled very well by Bitly and I was very pleased with its ability to scale so easily.
    Incentivized
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    44Doors
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    Return on Investment
    Bitly
    • We have seen an increase in event surveys since user Bitly in addition to the QR code
    • There are less technical issues when users are trying to use the Bitly URL
    • Can't beat free and when we have the budget would upgrade as the costs for benefits is worth it
    Incentivized
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    44Doors
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    ScreenShots