The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been discontinued.
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Maxemail
Score 9.8 out of 10
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Maxemail is an email marketing solution built around features such as multivariate testing, ROI tracking, and split testing.
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Pricing
Bronto Marketing Platform (discontinued)
Maxemail
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bronto Marketing Platform (discontinued)
Maxemail
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Request pricing at info@bronto.com.
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More Pricing Information
Community Pulse
Bronto Marketing Platform (discontinued)
Maxemail
Features
Bronto Marketing Platform (discontinued)
Maxemail
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bronto Marketing Platform (discontinued)
7.4
Ratings
7% below category average
Maxemail
9.3
Ratings
15% above category average
WYSIWYG email editor
7.00 Ratings
10.00 Ratings
Dynamic content
6.40 Ratings
10.00 Ratings
Ability to test dynamic content
6.40 Ratings
10.00 Ratings
Landing pages
4.50 Ratings
00 Ratings
A/B testing
9.00 Ratings
10.00 Ratings
Mobile optimization
7.80 Ratings
10.00 Ratings
Email deliverability reporting
9.40 Ratings
10.00 Ratings
List management
7.40 Ratings
6.00 Ratings
Triggered drip sequences
8.40 Ratings
8.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bronto is a very professional application in the email marketing use space. It has a straightforward and simple interface but it is still a powerful and customizable experience. Most tasks are easy, and you can usually find a way to do things outside the norm with ease. It is a good platform for users new to the email marketing world but grows with their needs and abilities.
Maxemail is perfect for sending newsletters to customers, as well as triggered emails and lifecycle emails. It proves vast ability for you to use customer data to make rich personalisation, and gives excellent deliverability.
Chat support. They are the professionals behind those keyboards. Not asking someone else. Them. Right there. Get your answers fast and accurate.
Detailed tracking information. Sends, delivered, clicks, conversions. Anything and everything you want to know about how your emails are doing is tracked. I keep my own reporting separate in an excel sheet, but they have great reporting.
Automated messaging rules. Set and forget emails that hit the customer with the right information exactly when needed. The workflows allow for some REALLY cool & complex set ups too.
Reporting has been much improved in the last 12 months but still has room to improve. Often the view and format of reports varies depending on where you are looking at the data.
Although the feature IS coming, we have been looking for transactional messaging for our CRM since we signed with Bronto. Given we use Netsuite, who owns Bronto, we expected this feature much sooner.
More real-time and personalized content within Bronto would be welcomed.
Maxemail lacks a lot of the 'add-ons' companies like mailchimp and others provide - such as landing pages and Zapier integration - but they don't need these features really and the features they do have excel above and beyond other companies.
Maxemail user interface looks daunting and was hard to teach to some people.
As with anything, it's not perfect but it's more than suitable for our needs. I'd like to see continued growth and updates from Bronto and I'm excited to see what they have planned for their users down the road. Our clients (and my superiors) have been very happy with the performance of the software so far. It's going to be a great year for us
Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
Bronto Marketing Platform is much more of an enterprise solution than I believe many of these other options are within the email marketing campaign world. Their amount of features, data collection, and management and even help support was impressive. This was especially true during our launch efforts with the initial release of using their tool. If budget costs could be a concern, then you can be successful with some of the smaller options available. Still, the Bronto Marketing Platform makes it pretty easy to define some exact costs and actual ROI for improving your email campaign efforts that can help justify the expense of the tool above others.
Maxemail had the perfect blend of the features we needed with pricing that works for us and incredible customer service. They did not have pushy sales, just transparent quality.
Our email list was aging, and based on Bronto recommendations to clean out our list, we were able to increase our average open rate from 21% to 28% over the course of 12 months.
We were able to increase our list size by about 25% over the course of 24 months by cleaning our lists and subsequently starting the pop-up manager on our site.
We're able to maintain a healthy click rate- about 30%, with the straightforward template options in the WYSYWIG editor.
