Broadlume vs. Foundry ABM

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates

Incentivized

Triblio is a relatively new platform for us, and it's our first ABM orchestration platform, so feedback is with those caveats. So far, the platform is well suited to targeting & serving ad messaging far more efficiently than we could ever do on our own. Triblio does NOT provide contact information like some "ABM/X" platforms do. Be aware of that. We understand and are OK with it - but some people confuse what an ABM platform should provide, and if you are expecting to have access to specific contact to enrich your targeting - that's not part of what Triblio does.

Incentivized

• Great UI
• Accurate reporting
• Strong data points

Incentivized

• Their Customer Success team has been super helpful! If I have any questions, they are answered quickly!
• Being able to integrate data into Salesforce, this is huge for any organization using Salesforce. It's the only way our sales team will ever see it.
• Creating audiences to target with our campaigns, easy to set up and customize.

Incentivized

• Ability to look at two campaigns at once (comparative stats)
• Only available for Facebook or G+
• No export feature for reporting

Incentivized

• The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
• Campaigns with multiple steps, I do hear this is in the works.
• It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.

Incentivized

We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.

Incentivized

AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads

Incentivized

We have a cheaper version of Triblio, so we don't have all the bells and whistles. But, this works great for us. It's easy to use and the platform only includes things that we use instead of a handful of features that just slow it down. It looks like a simple version of Google Ads

Incentivized

The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely

Incentivized

Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed

Incentivized

If there's one thing Triblio excels at it's their support. We have an account manager that meets with us regularly to discuss any questions or even potential strategies. If we have questions that dive deeper into the software we've had an engineer get on the line with us. They are quick to notify us if bugs occur, and when they're fixed. They are quick to respond to emails as well. We are very supported by their team.

Incentivized

We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.

Incentivized

Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.

Incentivized

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services

Incentivized

As someone on the sales side, I don't know much about these tools' differences. However, I have had a very good experience with Triblio. It seems like it is more robust, and we can gain more information about our website visitors. I believe we picked them because of this reason.

Incentivized

The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.

Incentivized

• Ad optimization data
• Simplified ad management
• Audience understanding

Incentivized

• The element of Sales Funnel in this tool is top-notch as it facilitates in keeping our sales team satisfied by augmenting prospects.
• This product has proven to be an essential ingredient of success in my business, so if you want prosperity in your business, then this tool is worth trying.

Incentivized