BrightTALK vs. Communique Conferencing

We've found the suggested training to be pretty spot on, and the speakers have been good so far. The pacing is usually good to slightly fast. Most professionals don't have time to take a couple of hours a week on training or learning about new products, so we've also found the length of the meetings to be very good. The suggested classes/webinars have been good so far-- too many companies ask you to fill out a questionnaire about what you use or what you're interested in and then pigeonhole in those couple of suggestions forever. So far, we have not seen that with BrightTALK.

Incentivized

The platform is well suited for delivering a unique and elevated experience for guests. Also, events with 200+ attendees. I would not recommend using Communique for simple and very small events. There are dozens of cheap options for these.

• It expands our audience by allowing us to tap into their database of users.
• It is easy to use and is reliable. We don't have any technical issues.
• It has robust reporting that provides a lot of data on attendees.

Incentivized

• Delivering a unique and elevated experience by using a platform with a unique look and feel.
• The platform capsulizes everything and makes information easily accessible.
• It's the team support that keeps us coming back. We have a dream team which is why our events go off so well without a hitch.

• The user interface can be a bit tricky at times, as you have to dig down to find certain information. However, it is a robust interface and the information is there.
• Some features, like adding questions or resources, have cut-off windows, so you cannot make last-minute additions or changes.
• The bridge occasionally drops speakers, and this can be disconcerting to presenters. However, it does not happen too often.

Incentivized

• Nice to add personal agenda, which is on the roadmap this year

BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless

Incentivized

Usability is critical with virtual events both for our team to set up and administer as well as for our attendees. Communique Conferencing is easy for our team to administer. We survey our attendees during and after virtual events. The feedback regarding usability is very positive.

We have not had to contact support.

Incentivized

The Communique project team is

• Knowledgeable
• Responsive
• Willing to go above and beyond to make our events successful

BrightTalk has an improved webinar repository and has an excellent use of registration for live events that allows for strict moderation of who may be joining the events. I selected BrightTalk because it seems more secure and provides an ease of use when utilizing it for registration and webinar purposes.

Incentivized

We found out the hard way that there's a lot of smoke and mirrors in the virtual event space. We had no idea the level of proper vetting we should have done before hosting a client event with our reputation on the line.

• Support: The PM was located in our time zone and way more responsive.
• Platform: It's hard to assess platforms on one 60-minute demo. When it came down to hosting a virtual event there were a lot of limitations with the other platforms (e.g., no ability for booth reps to proactively chat with visitors, no ability to search for other attendees, no ability to send broadcast messages to communicate to attendees during live days, etc.). Communique Conferencing had all of these and was easy for attendees to use.
• Data security: We are a financial firm, so data security is huge. We did not realize the lack of basic attendee data security with some of the other platforms until our IT team performed and assessment. Communique Conferencing was one of the only platforms that passed.

• Because of its utility and onboarding new talent, our HR costs of talent acquisition and retention are reduced.
• The live networking events have been useful in producing new leads
• More targeted use of our funds for security and Cloud because of the knowledge we've gained, so reduced costs in those areas.

Incentivized

• Higher attendance - Extend the geographic reach of our events
• Wow factor - Position our firm as leading edge
• Thought leadership - The webinar component helps deliver engaging presentations
• Analytics - Everything is tracked for amazing metrics