Brightspot vs. Bynder

Suited for populating multi-site assets. It would be less appropriate for replacing a journal publishing system.

Incentivized

We have numerous renderings for some of our properties that are constantly being updated. It was hard to keep track of the most current rendering since it lived in multiple locations with various employees. Creating a central location where we can regularly update the renderings without having to add a new file and re-upload solved the issue of questioning whether the rendering you were looking at was correct.

Incentivized

• Ease of use to users
• Intuitive display
• High traffic loads

Incentivized

• User-friendly interface, clean and easy to navigate - this has helped with adoption and training so that staff feel empowered to use the portal.
• Completely customizable filters - particularly helpful for locating specific photos quickly.
• Storage - safe and secure web based storage, frees up tons of space on our org Google drive and server.

Incentivized

• Personalization features (dependent on integration with a CDP)

• The search functionality sometimes is challenging
• Many reminders about cookies - more than normal in the US at this time (due to EU compliance) - can be frustrating and confusing for our end users as not all US platforms have this

Incentivized

It is incredibly user-friendly and easy to navigate. Once you poke around, you intuitively learn how to use the platform. Our company provided training sessions for all employees during our official roll-out, and everyone seemed to have a good grasp on how to navigate this platform. We have yet to hear about an employee having difficulty using Bynder, which is a big win

Incentivized

When we were getting ready to switch vendors, WebDAM wasn't very responsive to my questions or my needs. They also sent me all the files on an external drive that was formatted for Mac and didn't even think to verify whether I had a PC (which I did) so the external drive was useless and I had to wait another week to get the updated external drive that was formatted for a PC that I could then use.

Incentivized

Better feature set at a better price

Once the issue was identified we looked at a damn lot of DAMs. Bynder, Media Valet, Webdam, Canto, Cumulus... I can't even remember them all. But that was the problem. There were too many. When one of our team evaluated Bynder he reported back vis a vis the legacy tools of Box/DropBox/Evernote... all of which had their adherents within our team and NONE of which came close to matching Bynder. So, the decision really became "do we switch now to Bynder, which everyone accepts, or do we spend a year thoroughly testing every other tool until we've broken up again into rival camps?" It was easy. If and when Bynder fails we may look again. But everything's going great now, so why open this can of worms?

Incentivized

• All positive, allowing the newsroom to react to events without engineering help

• Bynder has saved our creative and Marketing departments hours of time overall by minimizing the amount of time we are searching for asset requests and empowering employees to find what they need themselves.
• Bynder has given us a platform to share lifestyle and product imagery that costs several thousand dollars overall; whereas before it was hard to share those assets in a way that they were utilized to their full potential. Now we don't have to wonder if we're wasting money on styled imagery or whether people are using it.
• Overall the peace of mind Bynder gives us in terms of employees only using approved assets is pretty priceless.

Incentivized