TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BrightInfo

    Score6 out of 10
    Mid-Size Companies (51-1,000 employees)
    BrightInfo is a real-time personalization engine. The product's algorithm learns website content and analyzes visitor behavior, then matches it in real time, serving relevant content to each visitor at suitable points within the natural browsing flow. The vendors says the product triples engagement rates and doubles conversion rates. The company offers a free trial and runs it in an A/B test mode, with and without BrightInfo, so businesses can understand the boost in conversion rates…N/A

    DemandScience

    Score9.8 out of 10
    N/ADemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.N/A
    Pricing
    BrightInfoDemandScience
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BrightInfoDemandScience
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    BrightInfoDemandScience
    Considered Both Products
    BrightInfo
    No answer on this topic
    DemandScience
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    66 Answers
    Delivers good value for the price
    No answers on this topic
    96%
    Delivers good value for the price
    64 Answers
    Happy with the feature set
    No answers on this topic
    89%
    Happy with the feature set
    67 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    83%
    Lived up to sales and marketing promises
    60 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    63 Answers
    Features
    BrightInfoDemandScience
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of BrightInfo and DemandScience
    Feature
    BrightInfo
    -
    Ratings
    DemandScience
    7.8
    17 Ratings
    1% below category average
    Audience profiling and targeting00 Ratings8.617 Ratings
    Content performance analytics00 Ratings7.614 Ratings
    Campaign optimization dashboard00 Ratings7.210 Ratings
    User Ratings
    BrightInfoDemandScience
    Likelihood to Recommend
    -
    (0 ratings)
    7.6
    (75 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    6.0
    (2 ratings)
    Usability
    -
    (0 ratings)
    6.9
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    5.0
    (69 ratings)
    Implementation Rating
    -
    (0 ratings)
    1.5
    (3 ratings)
    User Testimonials
    BrightInfoDemandScience
    Likelihood to Recommend
    BrightInfo
    No answers on this topic
    DemandScience
    No answers on this topic
    Pros
    BrightInfo
    No answers on this topic
    DemandScience
    • The initial pitch and contact from Mason used "show me you know me" well, which we felt was a good sign of company culture and approach to database marketing.
    • Delivery of leads was ahead of schedule.
    • They set expectations, and then delivered what they said they would.
    • The leads matched our criteria as agreed.
    • Regular check ins and catch ups, and patience when thing were taking a bit of time to get sorted here.
    Incentivized
    Read full review
    Cons
    BrightInfo
    No answers on this topic
    DemandScience
    No answers on this topic
    Likelihood to Renew
    BrightInfo
    No answers on this topic
    DemandScience
    Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.
    Incentivized
    Read full review
    Usability
    BrightInfo
    No answers on this topic
    DemandScience
    The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
    Incentivized
    Read full review
    Support Rating
    BrightInfo
    No answers on this topic
    DemandScience
    Our rep is always available and quickly responds to any question we have. I haven't worked with other partners who are as proactive and excited to help us as our DemandScience rep is. He reaches out with new ideas and suggestions frequently. They are happy to make any changes needed to the campaigns and make those changes quickly and efficiently. They work well with our execution agency, but are also happy to meet with us directly to provide insights and support.
    Incentivized
    Read full review
    Implementation Rating
    BrightInfo
    No answers on this topic
    DemandScience
    They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.
    Incentivized
    Read full review
    Alternatives Considered
    BrightInfo
    No answers on this topic
    DemandScience
    I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific product or software and how this could be beneficial, but I'd steer away from it for services.
    Incentivized
    Read full review
    Return on Investment
    BrightInfo
    No answers on this topic
    DemandScience
    No answers on this topic
    ScreenShots

    BrightInfo Screenshots

    Product screenshotProduct screenshotProduct screenshot