BrightEdge vs. Squirrly SEO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightEdge
Score 6.8 out of 10
N/A
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.N/A
Squirrly SEO
Score 10.0 out of 10
N/A
Squirrly is an SEO plugin.
$29.99
per month
Pricing
BrightEdgeSquirrly SEO
Editions & Modules
No answers on this topic
Pro
$29.99
per month
Business
$71.99
per month
Agency
$75.99
per month
Offerings
Pricing Offerings
BrightEdgeSquirrly SEO
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrightEdgeSquirrly SEO
Features
BrightEdgeSquirrly SEO
SEO
Comparison of SEO features of Product A and Product B
BrightEdge
7.4
Ratings
4% below category average
Squirrly SEO
6.7
Ratings
14% below category average
Keyword analysis8.00 Ratings8.10 Ratings
Backlink management7.00 Ratings7.00 Ratings
SERP ranking tracking8.00 Ratings6.30 Ratings
Page grader5.00 Ratings8.20 Ratings
Competitive analysis10.00 Ratings7.00 Ratings
Site audit / diagnostics7.00 Ratings1.00 Ratings
Site recommendations5.00 Ratings8.20 Ratings
Task management8.90 Ratings8.10 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightEdge
9.0
Ratings
17% above category average
Squirrly SEO
8.2
Ratings
8% above category average
Local SEO9.00 Ratings7.20 Ratings
Social SEO9.00 Ratings8.20 Ratings
Mobile SEO9.00 Ratings9.00 Ratings
Global SEO9.00 Ratings8.20 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightEdge
9.0
Ratings
6% above category average
Squirrly SEO
7.7
Ratings
9% below category average
Multi-domain support9.00 Ratings7.30 Ratings
Integration with web analytics tools9.00 Ratings8.10 Ratings
Best Alternatives
BrightEdgeSquirrly SEO
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Conductor
Conductor
Score 8.6 out of 10
Conductor
Conductor
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrightEdgeSquirrly SEO
Likelihood to Recommend
8.0
(0 ratings)
7.3
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
10.0
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
7.0
(0 ratings)
Implementation Rating
8.3
(0 ratings)
-
(0 ratings)
User Testimonials
BrightEdgeSquirrly SEO
Likelihood to Recommend
BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.
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Squirrly SEO is especially suited for a WordPress website owner wanting to up their SEO game, but not knowing where to start. Squirrly does a great job of walking a beginner user through the steps to meet their site optimization goals one focus page at a time. Once, you get over the dated UI Squirrly really offers more than other WordPress SEO plugins.
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Pros
  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized
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  • It simply works
  • It reminds you to consider keywords and tags
  • The best feature is that it’s simple to use even I can use it
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Cons
  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
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  • Sometimes the server times out when doing keyboard research which can cause users to repeat tasks, thereby frustrating users.
  • The UI needs to be updated as there may be some bugs/threats on there.
  • It is a bit expensive, therefore a more affordable price would be preferred.
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Likelihood to Renew
BrightEdge has provided our company with more than any other tool/platform could dream of. We've been extremely happy with its use, and have really tailored our strategies and internal workflow around the data in BrightEdge. I could not imagine having a successful, streamlined SEO service without BrightEdge
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No answers on this topic
Usability
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
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No answers on this topic
Support Rating
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
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Whilst no live chat, you do get an answer.
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Implementation Rating
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
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No answers on this topic
Alternatives Considered
BrightEdge has better reports and customizable charts and is better for larger teams. Semrush, you have to pay per user, but it does give you access to a variety of tools. BrightEdge is more focused on SEO, but the tools they have are great, and some of them are the most accurate and thorough.
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The others simply do not compare to Squirrly SEO because it is more efficient, accurate, and effective. Squirrly SEO has increased rankings, traffic, and content optimization, which others simply have not been able to do. Moreover, Squirrly SEO operates like a consultant that guides you or tells you what to do, so that improvements can be done. Furthermore, it has much more features than other software.
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Return on Investment
  • SEO as best source of deals in Q1 2024.
  • An increase of organic traffic of 30% after using Brightedge to identify keywords to build articles for a blog.
  • 20% increase in visits to listings of or marketplaces after refining descriptions with the right keywords.
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  • No effect whatsoever.
  • Really frustrated by this plugin.
  • It has been very effective at sucking my time for no result.
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ScreenShots