BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.
Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
$0
per month
Similarweb
Score6.7 out of 10
N/A
For marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.
$129
per month per user
Pricing
BrightEdge
Similarweb
Editions & Modules
No answers on this topic
Sales Intelligence - Individual
$129
per month 1 user
Web Intelligence - Starter
$199
per month 1 user
Web Intelligence - Professional
$399
per month 1 user
Shopper Intelligence - Business
$25000
per year 5 users
Web Intelligence - Team
Custom
5 users
Web Intelligence - Enterprise
Custom
per year 10 users
Offerings
Pricing Offerings
BrightEdge
Similarweb
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Optional
Additional Details
—
The Starter and Professional plans are available with monthly subscriptions, ideal for individuals or small teams. For larger organizations, the Team and Enterprise packages are customized annual solutions, tailored to specific goals and scale.
These plans are for marketers, market researchers, and SEO/PPC teams looking to track competitors, uncover market trends, and benchmark performance.
VP, Performance Content in Marketing at Performics (Marketing & Advertising, 201-500 employees)
Chose Similarweb
Similarweb PRO is by far the best all-in-one tool I have used, offering the most features within the most easy to use interface. While the other tools have benefits to each of them, SimilarWeb is all-in-one, allowing me to accomplish multiple goals across a variety of features …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
BrightEdge is great for large companies and large SEO teams since it's pricey but worth it if you have a large team or organization using it. For small businesses, I would use a different tool like Semrush because of the price and the variety of tools it offers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Instant - Keyword research tool is by far our team's favorite item on the platform
DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute.
Professional services have been attentive when asking for changes
Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Because it depends on the feature, it's either easier or not to use. Some of them, not being particularly friendly, I no longer use, and I focus on the ones where insights are easy to understand and data seems well-elaborated.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Similarweb is a very easy to use tool and gives us data on the go. It takes only a few clicks to get the relevant data. However, I have deducted 2 points as it only allows us to add 5 websites at a time on the platform, and data availability is only for the last 37 months.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Boosting Organic Search Traffic: By leveraging the data and insights provided by Similarweb PRO, we have helped several businesses significantly improve their traffic from organic search. The platform's keyword research, competitor analysis, and market trend identification capabilities have enabled us to create tailored and effective SEO strategies for our clients, resulting in increased visibility and traffic growth.
Securing New Projects: Similarweb PRO's unique insights have given us a competitive edge in the consulting space, allowing us to secure projects by offering valuable information that other firms could not provide. Our ability to analyze competitors' strategies, track market trends, and assess marketing channel effectiveness using Similarweb PRO's data has made us stand out among other consulting firms, ultimately leading to new business opportunities and project wins.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
