BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.
Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
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Pricing
BrightEdge
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BrightEdge
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Free Trial
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Yes
Free/Freemium Version
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Premium Consulting/Integration Services
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Entry-level Setup Fee
No setup fee
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Additional Details
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More Pricing Information
Community Pulse
BrightEdge
Seodity
Features
BrightEdge
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SEO
Comparison of SEO features of Product A and Product B
BrightEdge
7.4
Ratings
4% below category average
Seodity
-
Ratings
Keyword analysis
8.00 Ratings
00 Ratings
Backlink management
7.00 Ratings
00 Ratings
SERP ranking tracking
8.00 Ratings
00 Ratings
Page grader
5.00 Ratings
00 Ratings
Competitive analysis
10.00 Ratings
00 Ratings
Site audit / diagnostics
7.00 Ratings
00 Ratings
Site recommendations
5.00 Ratings
00 Ratings
Task management
8.90 Ratings
00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightEdge
9.0
Ratings
17% above category average
Seodity
-
Ratings
Local SEO
9.00 Ratings
00 Ratings
Social SEO
9.00 Ratings
00 Ratings
Mobile SEO
9.00 Ratings
00 Ratings
Global SEO
9.00 Ratings
00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.
The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
BrightEdge has provided our company with more than any other tool/platform could dream of. We've been extremely happy with its use, and have really tailored our strategies and internal workflow around the data in BrightEdge. I could not imagine having a successful, streamlined SEO service without BrightEdge
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
BrightEdge has better reports and customizable charts and is better for larger teams. Semrush, you have to pay per user, but it does give you access to a variety of tools. BrightEdge is more focused on SEO, but the tools they have are great, and some of them are the most accurate and thorough.