BrightEdge vs. SEO PowerSuite

BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.

SEO PowerSuite is well suited for projects that are kicking off as well as projects that need audits and updates for current strategies. Anyone with an SEO project is suited and should be using SEO PowerSuite. For rank tracking, backlink tracking, content scoring and much more. This is the best tool to manage your project off the web. Just like with Screaming Frog and technical audits, there is no better full Suite of SEO tools than SEO PowerSuite.

Incentivized

• Strong analytics
• Integrates with other tools
• Instant provides real time research, ranking and recommendations
• The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
• Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
• Onboard process is very thorough and customized

Incentivized

• I love their report customization possibilities. The new reports are really great and fully customizable. I am able to provide my clients with different sorts of data arranged in the way I like it, makes my reports unique.
• What really impresses me is the number of different features you can find in SEO Powersuite tools. This software kind of combines all necessary features under one roof so I mostly do not need to use other SEO tools at all.
• Possibility to check rankings from different locations. This is really great, since my customers come from different regions, so I can provide country-specific results for every client.

• The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
• I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
• The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.

Incentivized

• Whole domain graphical history (SEOzoom and other tools offers that)
• Scheduled rank tracking doesn't work properly on Mac (at least on mine)
• For every project I need to connect analytics and search console it should offer an option to grant access to it for several projects

Incentivized

BrightEdge has provided our company with more than any other tool/platform could dream of. We've been extremely happy with its use, and have really tailored our strategies and internal workflow around the data in BrightEdge. I could not imagine having a successful, streamlined SEO service without BrightEdge

I gave SEO PowerSuite a two because our company did not renew our subscription. The pricing was too complicated and having multiple platforms made it more difficult to use. We dropped our subscription to SEO PowerSuite and implemented Moz. Moz gave us a full view of all of the metrics we were looking for on one web-based platform. Plus, the pricing model was simple so it was easier to get senior management to cosign on.

Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.

This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.

I have had several interactions with support at SEO PowerSuite. Each time I have been quite pleased with the response. I have interacted with billing and tools support and have found them to both be on top of things. they follow up well and they get the issue resolved in a timely manner. I have no complaints here.

Incentivized

SEO Powersuite has a lot of training videos online, combined with some live streaming tutorials. Also, they have a guide that comes with their software to outline the basics of your SEO workflow. This will get you on the right track right from the start. Their guides and tutorials are easy to follow and detail every possible option you have when doing work with SEO Powersuite. Even if you want to switch to different software, the courses are easy to implement in all other tools too! Very recommended if you want to get started in the SEO world, or want to expand your knowledge.

For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.

BrightEdge has better reports and customizable charts and is better for larger teams. Semrush, you have to pay per user, but it does give you access to a variety of tools. BrightEdge is more focused on SEO, but the tools they have are great, and some of them are the most accurate and thorough.

Incentivized

It works in combination with all of them, the closest would be a combination of Ahrefs, Majestic, and Screaming Frog. However, where this tool steps up its game, is when you integrate it with Google Search Console and then tie them both into Google Data Studio. When you get this right, you can show your client how much money they would need to spend on PPC to get the same 'value' of traffic. This changes the way they look at optimization, now the cost of a term in PPC is also used as a reason to optimize the customer journey.

• SEO as best source of deals in Q1 2024.
• An increase of organic traffic of 30% after using Brightedge to identify keywords to build articles for a blog.
• 20% increase in visits to listings of or marketplaces after refining descriptions with the right keywords.

Incentivized

• The area where we see the best ROI is with the ability to track unlimited websites and keywords. For us to track the number of keywords that we do without SEO PowerSuite it would cost more than SEO PowerSuite itself.
• Since content is so important as well as how you use your keywords in that content, the Keyword mapping feature that was just released is a great addition. We have already put it to use on a rebuild, this is allowing us to see the pages that Google has ranked a page for each keyword we track. This is really helpful in cleaning up keyword cannibalization.

Incentivized