BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.
Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
N/A
GTmetrix
Score 9.9 out of 10
N/A
Gtmetrix is an analytics tool focused on determining website performance with features like page load speed details, video capture, and the ability to test from multiple regions around the world.
$10.67
per month
Pricing
BrightEdge
GTmetrix
Editions & Modules
No answers on this topic
Solo
$10.67
per month
Starter
$21.25
per month
Growth
$42.50
per month
Basic
Free
Offerings
Pricing Offerings
BrightEdge
GTmetrix
Free Trial
No
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
BrightEdge
GTmetrix
Features
BrightEdge
GTmetrix
SEO
Comparison of SEO features of Product A and Product B
BrightEdge
7.4
Ratings
4% below category average
GTmetrix
-
Ratings
Keyword analysis
8.00 Ratings
00 Ratings
Backlink management
7.00 Ratings
00 Ratings
SERP ranking tracking
8.00 Ratings
00 Ratings
Page grader
5.00 Ratings
00 Ratings
Competitive analysis
10.00 Ratings
00 Ratings
Site audit / diagnostics
7.00 Ratings
00 Ratings
Site recommendations
5.00 Ratings
00 Ratings
Task management
8.90 Ratings
00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightEdge
9.0
Ratings
17% above category average
GTmetrix
-
Ratings
Local SEO
9.00 Ratings
00 Ratings
Social SEO
9.00 Ratings
00 Ratings
Mobile SEO
9.00 Ratings
00 Ratings
Global SEO
9.00 Ratings
00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightEdge
9.0
Ratings
6% above category average
GTmetrix
-
Ratings
Multi-domain support
9.00 Ratings
00 Ratings
Integration with web analytics tools
9.00 Ratings
00 Ratings
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
BrightEdge
-
Ratings
GTmetrix
9.4
Ratings
14% above category average
a/b experiment testing
00 Ratings
10.00 Ratings
Split URL testing
00 Ratings
10.00 Ratings
Multivariate testing
00 Ratings
7.50 Ratings
Multi-page/funnel testing
00 Ratings
8.00 Ratings
Cross-browser testing
00 Ratings
10.00 Ratings
Mobile app testing
00 Ratings
9.00 Ratings
Test significance
00 Ratings
9.00 Ratings
Visual / WYSIWYG editor
00 Ratings
10.00 Ratings
Advanced code editor
00 Ratings
10.00 Ratings
Page surveys
00 Ratings
10.00 Ratings
Visitor recordings
00 Ratings
10.00 Ratings
Preview mode
00 Ratings
10.00 Ratings
Test duration calculator
00 Ratings
7.50 Ratings
Experiment scheduler
00 Ratings
10.00 Ratings
Experiment workflow and approval
00 Ratings
10.00 Ratings
Dynamic experiment activation
00 Ratings
10.00 Ratings
Client-side tests
00 Ratings
8.50 Ratings
Server-side tests
00 Ratings
8.50 Ratings
Mutually exclusive tests
00 Ratings
10.00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
BrightEdge
-
Ratings
GTmetrix
10.0
Ratings
16% above category average
Standard visitor segmentation
00 Ratings
10.00 Ratings
Behavioral visitor segmentation
00 Ratings
10.00 Ratings
Traffic allocation control
00 Ratings
10.00 Ratings
Website personalization
00 Ratings
10.00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.
GTmetrix is very well suited for small organizations or startups that do not have sufficient technical staff for site optimization. GTmetrix also comes with the free version, which allows users to use their service for free for up to three websites, which is a good option. However, this might not be the best option for a large organization that works in different technical domains and have a good number of technical staff.
The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
They might consider improving their checking process speed, it often takes a huge time to display the performance report. This is even longer for non-logged-in users.
Previously two different options of Google's Pagespeeds and Yahoo's lighthouse were shown in the report section, now only combined report is shown. I personally like the two reports from different sources.
Non-tech savvy persons might not find it so easy to use.
BrightEdge has provided our company with more than any other tool/platform could dream of. We've been extremely happy with its use, and have really tailored our strategies and internal workflow around the data in BrightEdge. I could not imagine having a successful, streamlined SEO service without BrightEdge
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
I have never had the need to use GTmetrix support. Therefore, there is really no way for me to give a grade here. However, if you are on a paid plan my guess and it is a guess, is that their support is as good as the tool is. There are a lot more features in the paid plans, reporting. monitoring etc. I could see where support could come into play as these features are added to the account
BrightEdge has better reports and customizable charts and is better for larger teams. Semrush, you have to pay per user, but it does give you access to a variety of tools. BrightEdge is more focused on SEO, but the tools they have are great, and some of them are the most accurate and thorough.
Given we are doing the work to improve in Google to a large degree - the Google product is essential. But GTMetrix may use their info as well as other independent stuff to be a little better. I appreciate the way GTMetrix provides the info - cleaner and clearer and thus quicker to address.