Bright Pattern Contact Center vs. Orum

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bright Pattern Contact Center
Score 9.1 out of 10
Enterprise companies (1,001+ employees)
Bright Pattern provides an AI-powered omnichannel contact center software. With the purpose of making customer service, sales, and marketing brighter and faster, Bright Pattern offers an advanced omnichannel cloud platform with embedded AI. Bright Pattern’s platform can be…N/A
Orum
Score 8.9 out of 10
Mid-Size Companies (51-1,000 employees)
Orum is sales technology that allows users to plug AI into the sales process to accelerate top of funnel with good data and more conversations. It enables users to dial hands-free, multiple numbers in parallel, automate dispositions and call outcomes in a CRM, and speak with more prospective clients. With it, users don't need to wait for Voicemails, manually dial, or fumble with account research. Orum is designed to bring everything needed in front of sales reps, and connect users with target…N/A
Pricing
Bright Pattern Contact CenterOrum
Editions & Modules
Omnichannel CX
-
per month per seat
Call Center Standard
-
per month per seat
Digital CX
-
per month per seat
No answers on this topic
Offerings
Pricing Offerings
Bright Pattern Contact CenterOrum
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsOne-time set-up fee includes 45 hours of services for workflow implementation and training: Discovery and Design Workshop; Configuration and Customization to customer requirements; Testing and Evaluation; Agent and Supervisor Training; Administration Mentoring & Knowledge Transfer
More Pricing Information
Community Pulse
Bright Pattern Contact CenterOrum
Features
Bright Pattern Contact CenterOrum
Contact Center Software
Comparison of Contact Center Software features of Product A and Product B
Bright Pattern Contact Center
7.9
Ratings
5% below category average
Orum
-
Ratings
Agent dashboard8.10 Ratings00 Ratings
Validate callers8.10 Ratings00 Ratings
Outbound response8.10 Ratings00 Ratings
Call forwarding8.10 Ratings00 Ratings
Click-to-call (CTC)8.10 Ratings00 Ratings
Warm transfer8.20 Ratings00 Ratings
Predictive dialing9.00 Ratings00 Ratings
Interactive voice response8.30 Ratings00 Ratings
REST APIs7.50 Ratings00 Ratings
Call scripts8.30 Ratings00 Ratings
Call tracking8.10 Ratings00 Ratings
Multichannel integration7.20 Ratings00 Ratings
CRM software integration6.20 Ratings00 Ratings
Workforce Optimization (WFO)
Comparison of Workforce Optimization (WFO) features of Product A and Product B
Bright Pattern Contact Center
7.9
Ratings
4% below category average
Orum
-
Ratings
Inbound call routing8.30 Ratings00 Ratings
Omnichannel inbound routing8.10 Ratings00 Ratings
Recording8.90 Ratings00 Ratings
Quality management7.20 Ratings00 Ratings
Call analytics8.10 Ratings00 Ratings
Historical reporting8.10 Ratings00 Ratings
Live reporting7.20 Ratings00 Ratings
Customer surveys8.10 Ratings00 Ratings
Customer interaction analytics7.10 Ratings00 Ratings
Preview Dialer
Comparison of Preview Dialer features of Product A and Product B
Bright Pattern Contact Center
-
Ratings
Orum
8.0
Ratings
11% above category average
Contact preview00 Ratings8.20 Ratings
Dialer-CRM integration00 Ratings7.80 Ratings
Call notes & tags00 Ratings8.00 Ratings
Automatic call logging00 Ratings8.00 Ratings
Core Dialer
Comparison of Core Dialer features of Product A and Product B
Bright Pattern Contact Center
-
Ratings
Orum
7.6
Ratings
0% below category average
Outbound dialing00 Ratings8.00 Ratings
Custom caller ID00 Ratings7.90 Ratings
Click-to-call00 Ratings7.70 Ratings
Recorded voicemail drop00 Ratings8.00 Ratings
Dialer contact import00 Ratings7.10 Ratings
Campaign & list management00 Ratings6.90 Ratings
Call Follow-up and Quality Assurance
Comparison of Call Follow-up and Quality Assurance features of Product A and Product B
Bright Pattern Contact Center
-
Ratings
Orum
7.4
Ratings
2% below category average
Follow-up calls00 Ratings6.90 Ratings
Dialer reporting & analytics00 Ratings7.40 Ratings
Dialer compliance00 Ratings7.90 Ratings
Best Alternatives
Bright Pattern Contact CenterOrum
Small Businesses
CloudTalk
CloudTalk
Score 7.2 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
CloudTalk
CloudTalk
Score 7.2 out of 10
CloudTalk
CloudTalk
Score 7.2 out of 10
Enterprises
Google Cloud Contact Center AI
Google Cloud Contact Center AI
Score 7.0 out of 10
Dialpad Sell
Dialpad Sell
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Bright Pattern Contact CenterOrum
Likelihood to Recommend
9.1
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
-
(0 ratings)
Usability
8.3
(0 ratings)
10.0
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Performance
9.0
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(0 ratings)
10.0
(0 ratings)
In-Person Training
8.0
(0 ratings)
-
(0 ratings)
Online Training
7.0
(0 ratings)
-
(0 ratings)
Implementation Rating
8.2
(0 ratings)
-
(0 ratings)
Configurability
8.0
(0 ratings)
-
(0 ratings)
Ease of integration
9.0
(0 ratings)
-
(0 ratings)
Product Scalability
9.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
Bright Pattern Contact CenterOrum
Likelihood to Recommend
Bright Pattern has been fantastic in allowing us to automate voice and chat contacts, and we're currently building out scenarios that will allow us to automate even more. It's super simple to collect data from customers, and using some API calls provides the answers they're looking for without a human needing to get involved. There is less functionality currently for emails. Emails can be routed to queues based on keywords, and auto-replies can be sent, but it's pretty basic functionality. We'd love to see some of the enhanced capabilities offered in voice and chat scenarios for email.
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In general, our experience was not good at all, we had been here for two months. We were using Orum. They didn't get one qualified lead out of it, which may not be the actual product. It could just be us. In conclusion, we just fell like a number in a system, and that doesn't really go with our company's values,
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Pros
  • AI platform integration - IBM Watson, Google Dialogflow, for example
  • Quality Management - out of the box sentiment anlysis
  • Unified agent desktop - ability to see all channels in one pane of glass
  • Robust analytic widgets that can also drive wall boards
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  • Our Customer Success Manager, Matt, is my best CSM across all of my sales tech stack.
  • It does exactly what it's supposed to. We spend more time talking than we do dialing. Unreal.
  • Nice Salesloft/Outreach/Salesforce integrations make it easy to use.
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Cons
  • Realtime reporting is good but there should be a pop out if supervisor or a manager wants to see his whole team.
  • Wallboard needs to have some calculations option. Ofcourse APIs are there but still we recommend
  • Wallboard needs to have more options to customise
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  • Calls get cut off more regularly than I would expect. I am not sure if that is an issue on Orum's end, but I don't think it is a network issue either so I am not sure why.
  • In the search lists, it would be nice if we could add favorite cadences or separate by our own.
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Likelihood to Renew
Es una plataforma confiable, en la que ya tengo bastante tiempo utilizando y conociendola. Entonces me siento confiada en volver a utilizarla dentro de la empresa e igual que al ofrecer a mis clientes internos y externos, además con el roadmap que nos brindan estoy segura que seguirá innovando cada vez
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No answers on this topic
Usability
It's pretty simple for agents to pick up quickly, it takes a bit longer for supervisors to get familiar with. QA tools are pretty barebones but functional enough. It can be as simple or complex as you need it to be, if you spend some time configuring the settings or working with Bright Pattern's support team to build out what you need.
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It's pretty easy to use and integrates with my other tools well. Only reason it isn't a 10 is because sometimes the pause auto dial option is a bit buggy and at some points the prospect can have difficulty hearing me on the other line. Overall though it's intuitive and easy to use
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Reliability and Availability
It is always on. The only outage to date that I have experienced was with an upstream telco provider a few years ago. The inbound leg telco was hit by a DDOS attack which led to delays in routing calls to the platform. This was not the fault of the Bright Pattern platform but the telco provider. We have had a few minor carrier issues with call quality, or a handful of brief drops, but Bright Pattern is quick to identify these and change carriers when it starts to happen.
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No answers on this topic
Performance
All pages load when expected, and reports render either in the web browser or as a download. I never really have issues with accessing the admin or agent desktop sites. It just works.
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No answers on this topic
Support Rating
People are accessible. You are able to talk to the relevant subject matter experts that can address your specific problem. Everyone we deal with comes across as knowledgeable in their field and where they cannot solve specific problem they put you in contact with someone that can. You never feel like you are just a number even though you might be a small client or partner.
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I have not needed to interact with their support team yet, so I cannot give a valid response. So far, their tool is simple and straightforward to use.
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In-Person Training
In-person and virtual training was great, but Bright Pattern could use some online training videos similar to other platforms. I would welcome online training videos to keep the steady flow of new agents up to date. Admin training is one of the largest areas that need video. The static documentation is great. It is pretty easy to follow and configure your contact center as you progress through each step. The documentation is available online on an easy to use knowledgebase or wiki style site. You do not need a user account to access the help docs, meaning that users at any level can freely access the materials to learn about the platform.
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No answers on this topic
Online Training
Online training is documentation based only. It is thorough and step by step, but no videos. It would also be helpful to have more information within the help docs on custom reporting. I find that many of the Bright Pattern specific configurations for the Jasper Reporting Server have to be "stumbled" across through existing report templates and they are not clearly listed out somewhere. In person training will not generally go into great depth on report customizations.
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No answers on this topic
Implementation Rating
As an implementor, I have found the Bright Pattern Contact Center very easy to work with. The platform operates in the manner which I think. Therefore, everything I do seems logical and works exactly as expected. Many solutions are much more difficult to work with and make implementations difficult
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No answers on this topic
Alternatives Considered
Bright Pattern offers many more options for scalability and the pricing is always best. The agent desktop and quick support is supirior in many ways but more importantly for us the price is best all while offering the same features and in some cases even more than its competitors
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PhoneBurner is a good dialer as well and might be a better fit for a different use case, but as of my writing this review, they do not have a direct integration with Outreach. They allow a third-party (PieSync) to make certain "if-than" connections, but PhoneBurner didn't make it clear if there was a way to automatically log calls in Outreach. Plus PieSync brings its own monthly cost. Orum is a bit more expensive but well worth it for me.
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Scalability
Very flexible and will scale without any intervention from my team. Scaling at the carrier/telco layer is handled by Bright Pattern, if you use their offered telecom
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No answers on this topic
Return on Investment
  • Bright Pattern Contact Center' reliability has allowed us to improve the overall SLA we offer
  • Bright Pattern Contact Center has allowed us to win business that we could not have done with other platforms
  • Bright Pattern Contact Center has enabled us to expand our product offering into new market spaces.
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  • My personal ROI has been approximately a 100% increase in the number of calls I can make in a given amount of time, vs. calling directly from Outreach before (roughly 50 calls per hour to 100+). The increased potential for business is worth the cost of admission for me.
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ScreenShots

Bright Pattern Contact Center Screenshots

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