Brevo vs. Maropost Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brevo
Score 8.6 out of 10
N/A
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.
$0
per month
Maropost Marketing Cloud
Score 4.3 out of 10
N/A
Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing…
$279
per month
Pricing
BrevoMaropost Marketing Cloud
Editions & Modules
Free
$0
per month
Lite
$25
per month
Premium
$65
per month
Enterprise
Contact sales team
Essential
$279
per month
Professional
$849
per month
Enterprise
$1,699
per month
Offerings
Pricing Offerings
BrevoMaropost Marketing Cloud
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.Discount for annual pricing.
More Pricing Information
Community Pulse
BrevoMaropost Marketing Cloud
Features
BrevoMaropost Marketing Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Brevo
7.9
Ratings
0% below category average
Maropost Marketing Cloud
7.9
Ratings
0% below category average
WYSIWYG email editor6.20 Ratings8.90 Ratings
Dynamic content8.70 Ratings8.50 Ratings
Ability to test dynamic content8.80 Ratings6.60 Ratings
Landing pages6.00 Ratings8.50 Ratings
A/B testing6.50 Ratings8.40 Ratings
Mobile optimization7.80 Ratings9.40 Ratings
Email deliverability reporting9.50 Ratings6.90 Ratings
List management9.30 Ratings6.50 Ratings
Triggered drip sequences8.70 Ratings7.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Brevo
8.0
Ratings
4% above category average
Maropost Marketing Cloud
8.1
Ratings
5% above category average
Dashboards8.00 Ratings6.40 Ratings
Standard reports9.40 Ratings9.60 Ratings
Custom reports6.80 Ratings8.30 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Brevo
8.6
Ratings
7% above category average
Maropost Marketing Cloud
9.9
Ratings
21% above category average
Link Tracking8.60 Ratings10.00 Ratings
URL Validation00 Ratings10.00 Ratings
Image Validation00 Ratings10.00 Ratings
Inbox Display00 Ratings10.00 Ratings
Email Accessibility Tools00 Ratings9.60 Ratings
Spelling and Grammar Check00 Ratings10.00 Ratings
Spam Testing00 Ratings10.00 Ratings
Email Previews00 Ratings9.60 Ratings
Best Alternatives
BrevoMaropost Marketing Cloud
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrevoMaropost Marketing Cloud
Likelihood to Recommend
9.0
(0 ratings)
4.3
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
8.3
(0 ratings)
-
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
9.1
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
2.0
(0 ratings)
Implementation Rating
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
BrevoMaropost Marketing Cloud
Likelihood to Recommend
Brevo is an excellent email subscriber service provider for startups, small businesses, and budget-conscious users. BUT it's real strength is that as your business scales, so too does Brevo's services. As mentioned in my review, when compared to over-hyped, and super-expensive AWeber, Brevo wins out in every singly department. Not every 1000, 10000, etc. sub list generates thousands in revenue. So why do other companies charge as if it's a large profitable corporation based on the sub number thresholds? Brevo is reasonably priced without sacrificing solid service. HIGHLY recommended.
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It's a perfect fit for medium to high volume email senders who want an easy-to-use email builder and marketing campaign planner.
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Pros
  • Sendinblue allows you to send emails that do not arrive in spam
  • Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
  • Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
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  • Support: we were given a go to support person who is basically an account executive who oversaw our progress and was there to assist us with whatever we may need.
  • Email open rates and testing abilities: Maropost supplies an array of different ways you can test to make sure you are getting the best opens and CTR's you can.
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Cons
  • not easy to move/duplicate sections. much easier to just drag and drop. still working this out.
  • don't like the logo or text included with the newsletter sign up form. have now upgraded, but think this should not be included for lower pricing plans
  • not getting issues completely answered by support team. currently have an issue with email sign up not working on mobile. have been told it is not working, but not given any suggestions on how to fix this.
  • have had unusual issue come up with a link. On 2 separate occasions, with 2 separate newsletters that went out, and 2 different images/articles/links, the link was wrong. Even though we checked it, previewed it and sent test email before we sent out these newsletters and these links were correct. It is the section at the bottom of our current newsletter. On both these occasions, when the customer has forwarded the email they received to us, the link was was to an old link - and it was the same old link on both occasions. We have asked for this to be looked into and are waiting on reply. We are going to try to delete this section this week and re-create. It is not a good look for us.
  • We have another issue with how our newsletter is previewing in Outlook. The images and the text are not lining up - not on every section, but on 2 sections out of the 5 sections. Also, the Read Full Article text in the button is not showing properly. Again, not a professional look for us which we are not happy with.
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  • The Sales Department shouldn't promise the customer what support can't deliver on.
  • They should also brush up on some ethics courses. It's appalling to me how they conduct business. Buyer beware.
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Likelihood to Renew
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
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No answers on this topic
Usability
Very user-friendly. I don't know how to code, but the program allows me to create visually appealing things with numerous options. Fairly intuitive. I have used it for a few years and have been happy. Works well for what we need.
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No answers on this topic
Reliability and Availability
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
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No answers on this topic
Performance
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
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No answers on this topic
Support Rating
These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
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Though relatively responsive, the responses were always utterly unhelpful and sometime not even relevant to the questions we asked. It quickly became apparent that it was outsourced copy/paste support.
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Implementation Rating
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
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No answers on this topic
Alternatives Considered
On the outbound campaign side, Brevo is pretty no-frills, but it's more than good enough if you want to be out of the Intuit ecosystem and don't want to fuss with Constant Contact's legacy vibe. Brevo is superlative email with marketing tacked on rather than vice versa. If you don't need a lot of marketing support, they're a fine option.
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Maropost is most closely related to iContact in that it's main purpose is to send e-mail. iContact is less expensive, but it inbox deliverability and open rate are less than half that of Maropost's. Also, Maropost has more automated list management features, which makes it more efficient. Maropost is a far better e-mail service provider than Infusionsoft, but it can't replace Infusionsoft. Infusionsoft's marketing automation capabilities are leaps and bounds ahead of Maropost. In our organization, we use both of these software side by side. Infusionsoft manages all of our marketing automation and Maropost is used for any e-mail blasts to our list.
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Scalability
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
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No answers on this topic
Return on Investment
  • The ROI has been very positive - We have been able to bring the entire process in-house to the marketing department
  • We are saving time and money by not involving outside contractors
  • We save resources by not involving I.T.
  • The amount of time we save by being able to create the email from concept to completion, all by one person, is astronomical.
  • We save some cost by using the Sendinblue stock image options
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  • It took a while for sales to reach what it is, but the move to Maropost Sales Cloud definitely spiked our return.
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ScreenShots

Brevo Screenshots

Screenshot of Marketing Automation - DashboardScreenshot of Marketing Automation - Sample WorkflowScreenshot of Sample Email Campaign ReportScreenshot of Integrations and Plugins

Maropost Marketing Cloud Screenshots

Screenshot of Main Maropost DashboardScreenshot of 360° View - Customer DashboardScreenshot of A/B Campaign ReportScreenshot of Built In Image LibraryScreenshot of Campaign Report