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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Brevo

    Score8.6 out of 10
    N/ABrevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.

    $0

    per month

    Klaviyo

    Score8.6 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Pricing
    BrevoKlaviyo
    Editions & Modules
    Free
    $0
    per month
    Lite
    $25
    per month
    Premium
    $65
    per month
    Enterprise
    Contact sales team
    No answers on this topic
    Offerings
    Pricing Offerings
    BrevoKlaviyo
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsSendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.Paid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
    More Pricing Information
    Community Pulse
    BrevoKlaviyo
    Considered Both Products
    Brevo (Sendinblue, Inc)
    Chose Brevo
    I tried this platform out to find something more affordable but it's not worth so I will be going back to Klaviyo
    Incentivized
    Chose Brevo
    We love the simple design that Brevo has as well as the price.
    Incentivized
    Chose Brevo
    Preferably German language. The other two are poorly translated, if at all. Much of the transactional mail is also not translated. Maybe I didn't deal enough with the topic of the two.
    Incentivized
    Chose Brevo
    We only used Sendinblue for a very specific campaign, it was a quick solution for a free sample campaign we needed to launch at the beginning of CBD Essential's journey. To organize our leads and send segmented email blasts, we use Omnisend. To create automated campaigns for …
    Incentivized
    Klaviyo
    Chose Klaviyo
    Klaviyo has better custom options as well as better dynamic content. Not just the Klaviyo works flawlessly in integration with Shopify which is a huge plus.

    Moreover it allows me to actually use the custom html features unlike other products where I need to have full …
    Incentivized
    Chose Klaviyo
    We have used various other platforms besides Klaviyo, but Klaviyo is really the only one, in my experience, that has it all. Almost anything you need to do in order to maximize the customer experience, revenue, and customer participation with whatever the brand puts out, …
    Incentivized
    Chose Klaviyo
    Klaviyo was the easiest to configure with Shopify to see what actions the customers has done on our website.
    Incentivized
    Chose Klaviyo
    Klaviyo has it all - a lot of the other platforms that I have used do not have all of the following: competent email and SMS sending, easy-to-navigate flow builders, accurate revenue and general metric reporting, and representatives who care and reach out to make sure we are …
    Incentivized
    Chose Klaviyo
    Better scalability, more feature-rich, outstanding email delivery. It's more robust and user-friendly and has [...] excellent support and lots of integrations
    Incentivized
    Key User Insights
    Would buy again
    94%
    Would buy again
    152 Answers
    98%
    Would buy again
    85 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    147 Answers
    98%
    Delivers good value for the price
    79 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    151 Answers
    98%
    Happy with the feature set
    85 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    137 Answers
    96%
    Lived up to sales and marketing promises
    77 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    134 Answers
    94%
    Implementation went as expected
    76 Answers
    Features
    BrevoKlaviyo
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Brevo and Klaviyo
    Feature
    Brevo
    7.9
    198 Ratings
    1% below category average
    Klaviyo
    8.4
    94 Ratings
    10% above category average
    WYSIWYG email editor6.1177 Ratings8.384 Ratings
    Dynamic content8.7160 Ratings8.389 Ratings
    Ability to test dynamic content8.8153 Ratings8.183 Ratings
    Landing pages6.011 Ratings8.02 Ratings
    A/B testing6.510 Ratings8.684 Ratings
    Mobile optimization7.7177 Ratings8.290 Ratings
    Email deliverability reporting9.5194 Ratings8.892 Ratings
    List management9.3191 Ratings8.792 Ratings
    Triggered drip sequences8.7111 Ratings8.983 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Brevo and Klaviyo
    Feature
    Brevo
    8.1
    189 Ratings
    5% above category average
    Klaviyo
    8.0
    90 Ratings
    9% above category average
    Dashboards8.019 Ratings8.490 Ratings
    Standard reports9.4188 Ratings8.087 Ratings
    Custom reports6.810 Ratings7.750 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Brevo and Klaviyo
    Feature
    Brevo
    8.5
    128 Ratings
    6% above category average
    Klaviyo
    -
    Ratings
    Link Tracking8.5128 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Brevo and Klaviyo
    Feature
    Brevo
    -
    Ratings
    Klaviyo
    7.4
    72 Ratings
    5% below category average
    Lead nurturing automation00 Ratings7.970 Ratings
    Lead scoring and grading00 Ratings7.226 Ratings
    Data quality management00 Ratings7.433 Ratings
    Automated sales alerts and tasks00 Ratings7.229 Ratings
    Campaign Management
    Comparison of Campaign Management features of Brevo and Klaviyo
    Feature
    Brevo
    -
    Ratings
    Klaviyo
    8.0
    14 Ratings
    8% above category average
    Calendaring00 Ratings8.014 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Brevo and Klaviyo
    Feature
    Brevo
    -
    Ratings
    Klaviyo
    8.2
    71 Ratings
    9% above category average
    API00 Ratings8.766 Ratings
    Role-based workflow & approvals00 Ratings9.031 Ratings
    Customizability00 Ratings8.242 Ratings
    Integration with Salesforce.com00 Ratings7.27 Ratings
    Third-party software integrations00 Ratings7.916 Ratings
    Best Alternatives
    BrevoKlaviyo
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Everest (Return Path + 250ok)
    Score10 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Enterprises
    Emma by Marigold
    Score9.4 out of 10
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrevoKlaviyo
    Likelihood to Recommend
    9.0
    (218 ratings)
    8.7
    (94 ratings)
    Likelihood to Renew
    10.0
    (10 ratings)
    10.0
    (2 ratings)
    Usability
    8.3
    (15 ratings)
    8.0
    (3 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (13 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    10.0
    (1 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    BrevoKlaviyo
    Likelihood to Recommend
    Brevo (Sendinblue, Inc)
    I wanted to pull a publication from MailChimp and park it elsewhere. Brevo was a bit of a pain to set up, but after I invested the onboarding time, it's been a cost-effective way to produce this newsletter. I would encourage someone to build in the time with both templates and editor. After that, using Brevo is as easy as using other services.
    Incentivized
    Read full review
    Klaviyo
    Klaviyo is well suited for email campaigns and SMS campaigns. It is great for automated campaigns including cart abandonment, browse abandonment, welcome campaign, lost customer campaign, loyalty campaigns, product review collection, and more. It is easy to use and easy to set up all of the above as well as pop ups on your website to collect emails and phone numbers for SMS and special campaigns even. We did not feel it was necessary to use it for direct customer communications about their orders but you could use it for that too if you wanted to, keeping in mind you pay per the number of emails you send out (wink wink).
    Incentivized
    Read full review
    Pros
    Brevo (Sendinblue, Inc)
    • Sendinblue allows you to send emails that do not arrive in spam
    • Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
    • Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
    Incentivized
    Read full review
    Klaviyo
    • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
    • Klaviyo helps me to measure the success of email campaigns.
    • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
    Incentivized
    Read full review
    Cons
    Brevo (Sendinblue, Inc)
    • not easy to move/duplicate sections. much easier to just drag and drop. still working this out.
    • don't like the logo or text included with the newsletter sign up form. have now upgraded, but think this should not be included for lower pricing plans
    • not getting issues completely answered by support team. currently have an issue with email sign up not working on mobile. have been told it is not working, but not given any suggestions on how to fix this.
    • have had unusual issue come up with a link. On 2 separate occasions, with 2 separate newsletters that went out, and 2 different images/articles/links, the link was wrong. Even though we checked it, previewed it and sent test email before we sent out these newsletters and these links were correct. It is the section at the bottom of our current newsletter. On both these occasions, when the customer has forwarded the email they received to us, the link was was to an old link - and it was the same old link on both occasions. We have asked for this to be looked into and are waiting on reply. We are going to try to delete this section this week and re-create. It is not a good look for us.
    • We have another issue with how our newsletter is previewing in Outlook. The images and the text are not lining up - not on every section, but on 2 sections out of the 5 sections. Also, the Read Full Article text in the button is not showing properly. Again, not a professional look for us which we are not happy with.
    Incentivized
    Read full review
    Klaviyo
    • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
    • Can be pricey depending on company and email list.
    • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
    Incentivized
    Read full review
    Likelihood to Renew
    Brevo (Sendinblue, Inc)
    SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
    Incentivized
    Read full review
    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
    Read full review
    Usability
    Brevo (Sendinblue, Inc)
    Very user-friendly. I don't know how to code, but the program allows me to create visually appealing things with numerous options. Fairly intuitive. I have used it for a few years and have been happy. Works well for what we need.
    Incentivized
    Read full review
    Klaviyo
    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Incentivized
    Read full review
    Reliability and Availability
    Brevo (Sendinblue, Inc)
    I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
    Read full review
    Klaviyo
    No answers on this topic
    Performance
    Brevo (Sendinblue, Inc)
    Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
    Read full review
    Klaviyo
    No answers on this topic
    Support Rating
    Brevo (Sendinblue, Inc)
    These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
    Incentivized
    Read full review
    Klaviyo
    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Incentivized
    Read full review
    Implementation Rating
    Brevo (Sendinblue, Inc)
    If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
    Incentivized
    Read full review
    Klaviyo
    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Incentivized
    Read full review
    Alternatives Considered
    Brevo (Sendinblue, Inc)
    I selected Sendinblue because my users and customers don't speak and read English, so the french version of an email solution was the best way to answer them. Since 2017, I always recommended Sendinblue to my customers and partners, even if they use another solution, I convert them and never go back again.
    Incentivized
    Read full review
    Klaviyo
    MailChimp was adequate for basic email marketing, but Klaviyo offers a far superior experience with its advanced segmentation, automated flows, and deep integration with Shopify. Klaviyo’s behavioral data analysis and A/B testing provide more precise targeting, while its robust reporting tools help us understand customer preferences better. Overall, Klaviyo’s features are more tailored to our needs, making it a more powerful and effective platform.
    Incentivized
    Read full review
    Scalability
    Brevo (Sendinblue, Inc)
    They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
    Read full review
    Klaviyo
    No answers on this topic
    Return on Investment
    Brevo (Sendinblue, Inc)
    • Saved us over 80% of what we used to pay aWeber for the exact same services
    • Maintained similar effectiveness in email blast/newsletter open rates (slightly less than aWeber but within margins)
    • Saves us an incredible amount of time in content creation using Brevo content editor
    Read full review
    Klaviyo
    • we have grown our revenue significantly without increasing our spend. This is critical.
    • retention rate has gone up tremendously with specific campaigns and audience targeting
    • would love to personalize more but we are a small team and struggle to do as much as we could. It would be great to have an account manager who could make account based recommendations
    Incentivized
    Read full review
    ScreenShots

    Brevo Screenshots

    Screenshot of Marketing Automation - DashboardScreenshot of Marketing Automation - Sample WorkflowScreenshot of Sample Email Campaign ReportScreenshot of Integrations and Plugins

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers