Brevo vs. Gist

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brevo
Score 8.6 out of 10
N/A
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.
$0
per month
Gist
Score 9.5 out of 10
N/A
Gist is a unified marketing, sales, and support platform. It includes live chat, a help desk, knowledge base, email marketing, marketing automation, opt-in forms, and more.
$29
per month
Pricing
BrevoGist
Editions & Modules
Free
$0
per month
Lite
$25
per month
Premium
$65
per month
Enterprise
Contact sales team
Professional
$29.00
per month
Premium
$99.00
per month
Offerings
Pricing Offerings
BrevoGist
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.
More Pricing Information
Community Pulse
BrevoGist
Features
BrevoGist
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Brevo
7.9
Ratings
1% below category average
Gist
-
Ratings
WYSIWYG email editor6.30 Ratings00 Ratings
Dynamic content8.70 Ratings00 Ratings
Ability to test dynamic content8.80 Ratings00 Ratings
Landing pages6.00 Ratings00 Ratings
A/B testing6.50 Ratings00 Ratings
Mobile optimization7.80 Ratings00 Ratings
Email deliverability reporting9.50 Ratings00 Ratings
List management9.20 Ratings00 Ratings
Triggered drip sequences8.70 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Brevo
8.0
Ratings
4% above category average
Gist
-
Ratings
Dashboards8.00 Ratings00 Ratings
Standard reports9.40 Ratings00 Ratings
Custom reports6.80 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Brevo
8.6
Ratings
7% above category average
Gist
-
Ratings
Link Tracking8.60 Ratings00 Ratings
Chat Analytics and Reports
Comparison of Chat Analytics and Reports features of Product A and Product B
Brevo
-
Ratings
Gist
8.9
Ratings
3% above category average
Chat history and transcripts00 Ratings8.90 Ratings
Chat reporting00 Ratings8.90 Ratings
Chat and web analytics00 Ratings8.90 Ratings
Best Alternatives
BrevoGist
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Olark
Olark
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrevoGist
Likelihood to Recommend
9.0
(0 ratings)
9.5
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
8.2
(0 ratings)
Usability
8.3
(0 ratings)
6.7
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
9.1
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
8.6
(0 ratings)
Implementation Rating
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
BrevoGist
Likelihood to Recommend
Brevo is an excellent email subscriber service provider for startups, small businesses, and budget-conscious users. BUT it's real strength is that as your business scales, so too does Brevo's services. As mentioned in my review, when compared to over-hyped, and super-expensive AWeber, Brevo wins out in every singly department. Not every 1000, 10000, etc. sub list generates thousands in revenue. So why do other companies charge as if it's a large profitable corporation based on the sub number thresholds? Brevo is reasonably priced without sacrificing solid service. HIGHLY recommended.
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Gist is perfect for SaaS I'd say, and perfect for long sales cycles with lots of lead nurturing involved, and for scenarios where you re-market via FB ads, because there's FB custom audience integration built into the workflows. Perfect for customer service and support. Really outstanding there. It's a little less suited to ecom but they're hammering out the finishing touches to make ecom cart recovery easier.
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Pros
  • Sendinblue allows you to send emails that do not arrive in spam
  • Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
  • Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
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  • Gist provides endless ways of interacting with customers. I can chat and email with them, track their usage on my site, qualify them, add tags and other profile information, and so much more.
  • There is even an awesome live view that lets me spy on visitors to see how they're using the site.
  • The tools are powerful, easy to use, and constantly getting improvements. It seems like every week there is another update being rolled out that substantially extends the functionality or usability of the features in Gist.
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Cons
  • not easy to move/duplicate sections. much easier to just drag and drop. still working this out.
  • don't like the logo or text included with the newsletter sign up form. have now upgraded, but think this should not be included for lower pricing plans
  • not getting issues completely answered by support team. currently have an issue with email sign up not working on mobile. have been told it is not working, but not given any suggestions on how to fix this.
  • have had unusual issue come up with a link. On 2 separate occasions, with 2 separate newsletters that went out, and 2 different images/articles/links, the link was wrong. Even though we checked it, previewed it and sent test email before we sent out these newsletters and these links were correct. It is the section at the bottom of our current newsletter. On both these occasions, when the customer has forwarded the email they received to us, the link was was to an old link - and it was the same old link on both occasions. We have asked for this to be looked into and are waiting on reply. We are going to try to delete this section this week and re-create. It is not a good look for us.
  • We have another issue with how our newsletter is previewing in Outlook. The images and the text are not lining up - not on every section, but on 2 sections out of the 5 sections. Also, the Read Full Article text in the button is not showing properly. Again, not a professional look for us which we are not happy with.
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  • Free plan limits are too low.
  • Chatbots should work not only for Gist's native online chat, but also for the other chat-based channels such as Facebook. (instead of having to use another software for that purpose)
  • Pricing structure - Support bot should not be an add-on but a core feature.
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Likelihood to Renew
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
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Gist is a quite reliable service with a lot of added values. We don't need to pay for different Saas for these important features. If I had an issue the team was super responsive and helpful, that is essential for every business. The email delivery is great, so virtually no email has landed into spam folder
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Usability
Very user-friendly. I don't know how to code, but the program allows me to create visually appealing things with numerous options. Fairly intuitive. I have used it for a few years and have been happy. Works well for what we need.
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Gist does pretty much anything you want it to when it comes to managing your contacts. Sometimes I wish it updated faster, but wait a few beats and it gets there. I really love that I can show a colleague how to use the chat messenger and they understand it right away. Very user friendly!
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Reliability and Availability
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
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No answers on this topic
Performance
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
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No answers on this topic
Support Rating
These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
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I have communicated with their team multiple times and every time they have been very responsive, knowledgeable, and polite. They work to make sure you are happy and informed of what is going on. Better their team keeps up to date with their app, giving you new features, and keeping you notified and educated about what they are and how to use them. A+
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Implementation Rating
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
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No answers on this topic
Alternatives Considered
On the outbound campaign side, Brevo is pretty no-frills, but it's more than good enough if you want to be out of the Intuit ecosystem and don't want to fuss with Constant Contact's legacy vibe. Brevo is superlative email with marketing tacked on rather than vice versa. If you don't need a lot of marketing support, they're a fine option.
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They both seem to have parity with each other with each having their own small advantages. I went with Gist because it was more affordable. Infusionsoft customer for almost 5 years and it seemed I was always working more on getting it to work instead of getting work done. Gist is so intuitive I had it setting up and running the basics in a few hours.
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Scalability
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
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No answers on this topic
Return on Investment
  • The ROI has been very positive - We have been able to bring the entire process in-house to the marketing department
  • We are saving time and money by not involving outside contractors
  • We save resources by not involving I.T.
  • The amount of time we save by being able to create the email from concept to completion, all by one person, is astronomical.
  • We save some cost by using the Sendinblue stock image options
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  • Our ROI has increased significantly because of Gist's chat and app integration into our website. Contact forms are great but a real-time conversation means you can be more effective in meeting your customer's needs.
  • The additional features in the recent upgrade mean we can use Gist for more. They have always been effective for email campaigns, but the addition of the knowledge base and more effective workflows means we can automate more. This has saved us from buying more software.
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ScreenShots

Brevo Screenshots

Screenshot of Marketing Automation - DashboardScreenshot of Marketing Automation - Sample WorkflowScreenshot of Sample Email Campaign ReportScreenshot of Integrations and Plugins

Gist Screenshots

Screenshot of Live ChatScreenshot of Email MarketingScreenshot of Marketing Automation WorkflowsScreenshot of Knowledge BaseScreenshot of Meetings