Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
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VWO Engage
Score 7.7 out of 10
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Wingify offers VWO Engage (formerly PushCrew), a web push notifications platform. With features like audience segmentation, smart triggered campaigns, multi-website support, custom images, cart abandonment, and more, VWO Engage aims to offer everything a business needs to re-engage with their customers in real-time. The vendor says that VWO Engage's push notification platform supports notifications for a variety of situations, such as a connected call-to-action (CTAs), timed…
Its really well suited to brands with a mobile app. And from what I can glean from the features my org isn't able to take advantage of, its best suited for: - B2C brands that use social media - ecommerce (i.e. CPG) Otherwise, I am not convinced it is the tool I would recommend for users that do not have a mobile app. You're not getting most of the value from it.
If you have a large or small blog following/audience, this is an excellent tool to help keep readers engaged and on top of your new content releases. You can also utilize this product for automated DRIP campaigns that will, following a schedule you create, notify users at preset intervals to help nurture your leads or existing customers as part of your sales funnel. Even new bloggers with smaller audiences can utilize a tool like this to help generate more consistent web traffic to your content. I am averaging a +16% clickthrough rate regularly on my RSS to push notifications after just a few months of use.
You're able to make your changes very fast, apply them and you're ready!
The customer service is great, had a question after migrating to HTTPS, they provided fast and very accurate help, how to make it use on migrated site.
Enabling GIF/videos to be directly uploaded on to Braze's platform
Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
Ability to track duplicate user profiles within the entire audience segment
Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
I can tell they are based somewhere on the other side of the world, so when it's middle of the day here in the USA, they aren't always very responsive.
There have been a couple hiccups with billing issues that mainly stemmed from them not having an internal billing system, but had it outsourced to another company.
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
I never accessed support, but I did use the help files to get the service implemented and they were helpful and informative enough that I did not need to use individual support for any purposes. My rating therefore is kind of in the "indifferent" scale only because I did not use it at all.
Braze has its own strengths and weaknesses compared to Bloomreach and Hubspot. Personally I prefer Bloomreach for lifecycle journey and orchestration however I've felt integration and scaling to be more straightforward with Braze. Other platforms have been reviewed but for value for money at scale and quality of platform, Braze came out as the chosen one.
We saw surprisingly high subscription rates when we launched push notifications on our site using PushCrew, and it's been consistently building since then.
Engagement is fairly high on push notifications we send out, ranging between 2-11%
Put in the mix with our other outreach mechanisms, push notifications has been a strong performer that requires very little effort on the part of our team
