Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
Its really well suited to brands with a mobile app. And from what I can glean from the features my org isn't able to take advantage of, its best suited for: - B2C brands that use social media - ecommerce (i.e. CPG) Otherwise, I am not convinced it is the tool I would recommend for users that do not have a mobile app. You're not getting most of the value from it.
I believe this service is best suited for companies who wish to be sending newsletters or any information that is delivered via text. If you are focused primarily on sending images, you are better off uploading your own template
Enabling GIF/videos to be directly uploaded on to Braze's platform
Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
Ability to track duplicate user profiles within the entire audience segment
Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
The tools for creating the marketing piece could be updated a bit. There are not any layouts available that are particularly laid out for our industry. We focus on imagery rather than text, and we don't need a newsletter format.
It has been challenging for me to connect our social media sites to marketing pieces in the past. I feel like this could be done with more ease.
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
A lot of times if a product is working, switching and trying something new with affect productivity. Everyone knows how to use Streamsend and it's not broke, so why fix it?
It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
Braze has its own strengths and weaknesses compared to Bloomreach and Hubspot. Personally I prefer Bloomreach for lifecycle journey and orchestration however I've felt integration and scaling to be more straightforward with Braze. Other platforms have been reviewed but for value for money at scale and quality of platform, Braze came out as the chosen one.
Honestly, I actually prefer MailChimp above the rest. It has a modern approach and utilizes what's trending in today's world. There is more direct customization and social media integration through following and sharing. Tracking and reporting was very visual and customized/designed in a way for our clients to understand
