Braze vs. Simplify360

Its really well suited to brands with a mobile app. And from what I can glean from the features my org isn't able to take advantage of, its best suited for: - B2C brands that use social media - ecommerce (i.e. CPG) Otherwise, I am not convinced it is the tool I would recommend for users that do not have a mobile app. You're not getting most of the value from it.

Incentivized

To talk directly to the Simplify 360 management and take a call post that. One of the key aspects of investing in any enterprise software is how easy the implementation is and how much support that a company can get in the early implementation process. We have had a quick ramp up learning the tool and had constant interactions with the team at Simplify to better understand and manage issues or get questions answered

• Well looked after - Braze itself are always on hand to answer any questions and help us make our work better.
• Great tool - We use a fair bit of Braze but there
• are so many exciting features we're slowly incorporating, Braze is always building on what they have and this keeps us top of our game.
• Fantastic learning - I have advanced quickly in my work in Braze due to their support and learning programs. This has been key for me.

Incentivized

• Great and interactive UI; easy to set-up profile
• seamless flow in monitoring, engagement and campaign analytics
• Very powerful Twitter and FAcebook Insights

• Enabling GIF/videos to be directly uploaded on to Braze's platform
• Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
• Ability to track duplicate user profiles within the entire audience segment
• Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files

Incentivized

• I will like to see some improvement in the intuitiveness of the system. There are some great features hidden behind the curtains.

We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this

Incentivized

Support team of Simplify360 is amazing and they are flexible. There is no other tool on earth which is so customizable, but here the team is open for changes and take a hit on their product pipeline to deliver satisfaction to you

It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).

Incentivized

Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email

Braze has its own strengths and weaknesses compared to Bloomreach and Hubspot. Personally I prefer Bloomreach for lifecycle journey and orchestration however I've felt integration and scaling to be more straightforward with Braze. Other platforms have been reviewed but for value for money at scale and quality of platform, Braze came out as the chosen one.

Incentivized

In side by side analysis, Simplify 360 was much easier to set up teams, work flow and the brand monitoring was quite a bit more accurate

• We saved a couple of million by switching from Salesforce to Braze.
• We increased our engagement for a limited-time promo by 33% by simply running a 4-variant subject line test.
• We managed to reduce our unsubscribe volume by 18% by excluding dormant users.

Incentivized

• Reduction of weekly and monthly report building time by over 70%
• Lead generation increased by over 30%.
• Online brand negativity neutralized by over 80%.