Braze vs. SafeOpt

Braze is a fantastic tool if you're looking to build a large number of CRM journeys using complex canvas structures and maximising use of customer data to segment and personalise. There are numerous tools to ensure each channel is maximising impact and engagement. Braze offers great features for testing, managing message frequency and control groups and using dynamic attributes and liquid code. If you're looking to limit your use to single-send campaigns with no or few automations, I don't think this is the right tool. From my experience, many Braze users also use external tools for analytics rather than Braze's native analytics.

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It [AddShoppers Social Login] is well suited for those who are looking to grow their business and able to target the] right customers who visit their websites. They also provide tons of tools and templates to work with. Their email marketing tool will also help to grow [the] customer base very much. They [AddShoppers Social Login is] also very good at creating brand awareness by running multiple campaigns. The customer service which they have is remarkable.

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• Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
• They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
• The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
• We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.

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• Easy to implement and work with.
• Excellent customer support with lots of creative ideas.
• What they promise is what they do .
• They [are] able to increase website conversion rate thereby it increase[s] our sales.

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• Enabling GIF/videos to be directly uploaded on to Braze's platform
• Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
• Ability to track duplicate user profiles within the entire audience segment
• Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files

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• [The] dashboard has a limited number of details where we [are not] able to fetch for what we need.
• Social sharing could have been much better.
• Sometimes it does slow down our sites when we install their widget, but having [the] best customer support helps us to overcome this issue.

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Independently Invited by TrustRadius

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We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this

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It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).

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Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email

Braze is just the best one when it comes to aesthetics and usability, which matter when you're working every day, making complex or even simple changes to highly contextual campaigns for multiple stakeholders. Even without following tutorials, you just get it instantly and start crafting journeys very quickly. And they continue to keep adding new features at a rapid pace, so credit where it's due.

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We never used [any] other product for our marketing purpose. We thought of giving a try to improve our sales and increase our brand awareness. We never regret of choosing this as our priority. They always backup us with their customer support with great ideas and plans which is very effective to improve our sales.

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• We are currently trying to reduce churn of our members, numbers are stable but not as good as they could be.
• We have achieved well in the upselling of our products, and expect to see a good proportion of revenue from this at the end of the year.
• Higher engagement in our app work, performing much better than email. Keeping things interactive really helps.

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• I see only positive impact when started using it.
• It increased our organic sales in short period of time.
• Brand awareness was done properly.
• We are able to focus on right customer at right time.
• Only thing they need to improve is their dashboard feature.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info