Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
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RingCX
Score 9.0 out of 10
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RingCX, based on the former Dimelo, is an AI customer interaction tool built to power digital customer engagement.
Its really well suited to brands with a mobile app. And from what I can glean from the features my org isn't able to take advantage of, its best suited for: - B2C brands that use social media - ecommerce (i.e. CPG) Otherwise, I am not convinced it is the tool I would recommend for users that do not have a mobile app. You're not getting most of the value from it.
Enabling GIF/videos to be directly uploaded on to Braze's platform
Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
Ability to track duplicate user profiles within the entire audience segment
Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).
Because it works almost flawlessly. In the last several months, I only had one instance where I had to log out of RingCX and log back in to make it work. With our Last VOIP, we had to do that several times per day. It is always easy to log calls, whether answering with the RingCX Salesforce dialer, desktop app, or mobile phone. Creating SOPs couldn't be any easier because RingCX just works!
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
Braze has its own strengths and weaknesses compared to Bloomreach and Hubspot. Personally I prefer Bloomreach for lifecycle journey and orchestration however I've felt integration and scaling to be more straightforward with Braze. Other platforms have been reviewed but for value for money at scale and quality of platform, Braze came out as the chosen one.
We used to use SipVine before switching and they used an app called Bria for mobile stuff. It worked, but as we scaled as a business we needed more. That's where RingCX came in. Anytime a company makes a full-scale change it comes with pains, but to say that the pains for RingCX were minimal would still be an understatement. They helped us switch Seamlessly from our last VOIP; the whole process only took a few minutes, and then using the app, Salesforce integrations, etc., was incredibly easy.
