Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
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Pobuca
Score 8.7 out of 10
Mid-Size Companies (51-1,000 employees)
Pobuca Connect is a cloud app that turns multiple, overlapping and non-connected business contact lists into one unified company address book that’s easy to access from everywhere and ready to share with co-workers or business associates. It also includes the built-in Pobuca Bot, a virtual assistant to help keep business contacts up to date.
Its really well suited to brands with a mobile app. And from what I can glean from the features my org isn't able to take advantage of, its best suited for: - B2C brands that use social media - ecommerce (i.e. CPG) Otherwise, I am not convinced it is the tool I would recommend for users that do not have a mobile app. You're not getting most of the value from it.
Pobuca works well with small businesses. Your whole company can have access to contacts and can easily share contacts. It's easy to use and input information. It's simple to set up for all your employees. Having access to business cards with simply taking a picture is a nice feature. It's overall ease of use and simple interface makes it an effective program
Enabling GIF/videos to be directly uploaded on to Braze's platform
Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
Ability to track duplicate user profiles within the entire audience segment
Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
Braze has its own strengths and weaknesses compared to Bloomreach and Hubspot. Personally I prefer Bloomreach for lifecycle journey and orchestration however I've felt integration and scaling to be more straightforward with Braze. Other platforms have been reviewed but for value for money at scale and quality of platform, Braze came out as the chosen one.
BizConnect’s customer service was not good and was a bit slow in searching contacts. But Pobuca is the best choice in this regard--from customer service to the ease with which we can add contact into it is amazing. Its flexibility is another major factor in choosing Pobuca. Finding any contact through this software is very simple, but its scanning feature is a bit slow and takes time.
