Braze vs. ExpressPigeon

Its really well suited to brands with a mobile app. And from what I can glean from the features my org isn't able to take advantage of, its best suited for: - B2C brands that use social media - ecommerce (i.e. CPG) Otherwise, I am not convinced it is the tool I would recommend for users that do not have a mobile app. You're not getting most of the value from it.

Incentivized

ExpressPigeon is well suited for a small team that needs to utilize marketing for their business. I can tell you now that my entire team knows how to use ExpressPigeon. It may not be well suited for someone that is looking to really automate their marketing efforts, but definitely suited for teams that really have their hands from beginning to the end of a campaign.

Incentivized

• Well looked after - Braze itself are always on hand to answer any questions and help us make our work better.
• Great tool - We use a fair bit of Braze but there
• are so many exciting features we're slowly incorporating, Braze is always building on what they have and this keeps us top of our game.
• Fantastic learning - I have advanced quickly in my work in Braze due to their support and learning programs. This has been key for me.

Incentivized

• Easy to Use - ExpressPigeon really is easy to use. Creating templates and messages has never been easier.
• Cost Efficient - For the budget that we have for marketing, this really fits our needs.
• Customer Service - Their team is very hands on and helpful when needed.

Incentivized

• Enabling GIF/videos to be directly uploaded on to Braze's platform
• Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
• Ability to track duplicate user profiles within the entire audience segment
• Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files

Incentivized

We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this

Incentivized

It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).

Incentivized

Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email

Braze has its own strengths and weaknesses compared to Bloomreach and Hubspot. Personally I prefer Bloomreach for lifecycle journey and orchestration however I've felt integration and scaling to be more straightforward with Braze. Other platforms have been reviewed but for value for money at scale and quality of platform, Braze came out as the chosen one.

Incentivized

While ExpressPigeon is not as "advanced" in some senses, when compared to those other tools, it provides us with the core functions that we need to run the business. They are also constantly upgrading and adding functionality, such as automation, which helps when needed. Overall, stacks up fairly well for the costs associated to it.

Incentivized

• We saved a couple of million by switching from Salesforce to Braze.
• We increased our engagement for a limited-time promo by 33% by simply running a 4-variant subject line test.
• We managed to reduce our unsubscribe volume by 18% by excluding dormant users.

Incentivized

• ROI - We have seen an increase in business with the use
• Customer Service - Positive reinforcement of things we are doing well and how to best utilize the product
• Automation

Incentivized