Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
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ContactPigeon
Score 9.9 out of 10
Mid-Size Companies (51-1,000 employees)
ContactPigeon is a marketing automation solution for eCommerce. It combines email marketing, dynamic pop-ups, segmentation, automation flows and real-time analytics for marketers to maximize results when it comes to visitor remarketing. It enables eCommerce and B2C businesses to better engage, retain and grow customers with insights into visitor behaviors and automation flows. Get started with templates & recipes Users have pre-built eCommerce automation recipes to nurture, win…
Its really well suited to brands with a mobile app. And from what I can glean from the features my org isn't able to take advantage of, its best suited for: - B2C brands that use social media - ecommerce (i.e. CPG) Otherwise, I am not convinced it is the tool I would recommend for users that do not have a mobile app. You're not getting most of the value from it.
Our automations are built differently and using real-time API calls we pass on all the information needed. The cart abandonment and browse abandonment email campaigns are designed based on different travel bundles according to our visitors’ historical data. Likewise, our customer success manager helped up set up on-site count-down pop-ups that highlight the expiration date of specific offers.
Customized newsletters with segmentations to target specific customers according to their visits in our website.
Landing pages, with [graphics] we create. It creates a special link for every campaign/landing page for use in our advertisements.
Pop ups in site. [We] can have pop ups in every page of our site. [We] want [this] in order to inform our customers for extra [discounts] [or] [gifts].
Enabling GIF/videos to be directly uploaded on to Braze's platform
Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
Ability to track duplicate user profiles within the entire audience segment
Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
I am absolutely happy with their services. For any problem or idea that arises, the support team is there to provide solutions, advise, and even write code for the website.
It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
Braze has its own strengths and weaknesses compared to Bloomreach and Hubspot. Personally I prefer Bloomreach for lifecycle journey and orchestration however I've felt integration and scaling to be more straightforward with Braze. Other platforms have been reviewed but for value for money at scale and quality of platform, Braze came out as the chosen one.
