Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
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ClickSend
Score 6.1 out of 10
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ClickSend aims to help businesses communicate with their customers and staff in the moments that matter on the channels, they use every day. ClickSend is designed to power billions of messages worldwide and offers a full suite of communications products from SMS and rich messaging to letters and fax all done via online dashboard or API.
Its really well suited to brands with a mobile app. And from what I can glean from the features my org isn't able to take advantage of, its best suited for: - B2C brands that use social media - ecommerce (i.e. CPG) Otherwise, I am not convinced it is the tool I would recommend for users that do not have a mobile app. You're not getting most of the value from it.
ClickSend is not for activation account SMS. For that, you can use services like TWILIO. Neither is it for having continuous communication with your users, like a kind of chat over SMS (becomes expensive). Better to try to route your users to a common customer communication tool like Facebook Messenger or something.
It is definitely suitable for outbound marketing campaigns to already registered users. Some exmples would be to send a communication annoucement, send a general offer to all your database of users, to send offers to a particular segment of users by filtering them, automated marketing campaigns based on users who join lists (users that just register and you send 1-5 welcome SMS with tips and tricks on how to better use your product, SMS to users who have an issue with payment method so they can check quickly with its bank, automated SMS with offers each time the user makes a trip, a buy, or gets more engaged with the product).
Enabling GIF/videos to be directly uploaded on to Braze's platform
Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
Ability to track duplicate user profiles within the entire audience segment
Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
In general, support is good. Actually they usually write to you about things like when you upload your first contacts, send your first campaign, or when you forget to put the opt-out option. Of course, they are automated emails but it happens that if you reply to one of them a real support agent will attend to your case. If you have any doubt you can write directly to support by email. I'm not sure if they are using Zendesk or any other kind of program but they usually answer in less than 2 hours. Still, the option of an actual real-time chat is missing.
Braze has its own strengths and weaknesses compared to Bloomreach and Hubspot. Personally I prefer Bloomreach for lifecycle journey and orchestration however I've felt integration and scaling to be more straightforward with Braze. Other platforms have been reviewed but for value for money at scale and quality of platform, Braze came out as the chosen one.
The starting price of ClickSend is significantly low, and one is not bailed, instead, they pay for what they use. ClickSend works in almost all devices, from Apple products, Windows, and even Android devices. The existence of intelligent mail support is another driver that makes ClickSend more advanced and reputable, as it tracks the minds of audiences and even employees.
The ROI is time. More time focused, less time distracted with a mobile device.
Early days, however the customer survey and marketing campaigns will hopefully yield results.
Customer adherence to appointments and/or rescheduling for missed appointments has drastically increased with the use of reminder and follow-up SMS options that normally wouldn't be used as often on a mobile device.
