Brandfolder vs. OpenAsset

If you're a small, medium-sized, or even big organization, Brandfolder can help you with digital asset and identity management (DAM). It is user-friendly and offers a lot of options that will immensely improve your workflow. It easily integrates with other applications and the whole team can access the files

Incentivized

If you tag your items with keywords correctly, it is a great resource for quickly finding the digital assets you want. I had meticulously gone through all of our digital assets adding keywords for several categories which made searching for specific items very quick and easy, as well as relevant. OpenAsset is also great for automating the creation of PowerPoint presentations and data sheets. It is a project-based software meaning it works best for those in the AEC industry that sort and store digital assets based on the projects to which they are associated. If you are in a marketing firm or other non-project-based business model then another DAM system would likely work better for you.

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• Documents such as contact lists and cooperative programs
• Featured listings, agents, and maps are just a few examples of creative advertising concepts
• Provides organization

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• Automated PowerPoint presentations
• Automated data sheet generation
• Searching for digital assets based on keywords, project types, location, and personnel
• Maintaining albums for quick access to the most used project digital assets.

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• If you have a large collection of images, like we do, and you go 2 or 3 pages deep and select an image, then close the image, the collection snaps back to page 1. It's pretty frustrating.

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• You can create an album to share with those outside of your firm, but the only way to do this is to download files into a zip file. This is antiquated thinking. It would be much better if you could create an album that would generate a temporary web page that anyone outside of the organization could view by clicking on a link.
• There are a number of legacy items that are no longer functional. OpenAsset needs to either make these functional or remove the options.

Incentivized

Brandfolder has the best UI/UX for the end user and the administrator. The UI/UX is modern and not just a recreation of a folder system like old OS file systems. Brandfolder is so visual based and loads so quickly that makes it easy for users to find their assets quickly. The templating is totally unique when compared to other options on the market. The tagging system, duplicate detection, collections, and stacking files into an asset makes the platform efficient to manage and use

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I have evaluated MediaValet on a couple of occasions. It is a much more budget-friendly system that is not necessarily project-specific in its architecture. It is much more general in nature in the industries it can target. OpenAsset's integration with Deltek Vantagepoint is a big selling point if you have both of those applications. If you don't have Vantagepoint, MediaValet might be a good alternative to consider.

Incentivized

• Brandfolder has allowed us to be more efficient in sharing marketing assets
• We have been able to empower staff to get the assets they need on their own
• Staff can now edit and update assets without the need of working with a designer every time
• We can serve images directly to our website via their CDN

Incentivized

• Made the creation of PowerPoint presentations and data sheets much quicker and easier
• Allows for customization of keywords for different user groups.
• Doesn't offer any useful reporting. We wanted it to tell us things like how often a particular image or project was referenced. It can't do that.
• Easy uploading and tagging system.
• Using the DAM as a liaison for populate the website with information from our CRM helped maintain consistency across channels.

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