Brandfolder vs. Cloudinary

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brandfolder
Score 9.0 out of 10
N/A
Brandfolder, from Smartsheet since the 2020 acquisition, supports brands' content and creative assets with adigital asset management software that helps organize, control, create, distribute and measure creative assets across hundreds of formats including 8K video, documents, images and 3D.N/A
Cloudinary
Score 9.8 out of 10
N/A
Cloudinary is an image and video management tool enabling users to manage, optimize, and deliver images, videos and other media across every device and channel.
$49
per month
Pricing
BrandfolderCloudinary
Editions & Modules
No answers on this topic
Media Optimizer - Scale
$49
per month
Programmable Media - Plus
$99
per month
Programmable Media - Advanced
$249
per month
Programmable Media - Enterprise
Custom Pricing
Digital Asset Management
Custom Pricing
Offerings
Pricing Offerings
BrandfolderCloudinary
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrandfolderCloudinary
Features
BrandfolderCloudinary
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Brandfolder
7.3
Ratings
3% above category average
Cloudinary
9.0
Ratings
23% above category average
Dashboards10.00 Ratings9.00 Ratings
Data exportability5.00 Ratings9.00 Ratings
Content analytics7.00 Ratings9.00 Ratings
Standard reports00 Ratings9.00 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Brandfolder
7.9
Ratings
6% below category average
Cloudinary
9.6
Ratings
14% above category average
Uploading assets7.00 Ratings10.00 Ratings
Downloading assets9.00 Ratings10.00 Ratings
Categories10.00 Ratings9.00 Ratings
Asset storage10.00 Ratings10.00 Ratings
Asset sharing10.00 Ratings10.00 Ratings
Asset search9.00 Ratings10.00 Ratings
Tagging system10.00 Ratings9.00 Ratings
Content editing6.00 Ratings9.00 Ratings
Embed codes8.00 Ratings00 Ratings
Metadata7.00 Ratings9.00 Ratings
Collections10.00 Ratings00 Ratings
User access7.00 Ratings9.00 Ratings
Workflow automations5.00 Ratings00 Ratings
Related asset discovery2.00 Ratings00 Ratings
DAM Integrations00 Ratings10.00 Ratings
DAM API00 Ratings10.00 Ratings
Best Alternatives
BrandfolderCloudinary
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
MediaValet
MediaValet
Score 9.1 out of 10
MediaValet
MediaValet
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrandfolderCloudinary
Likelihood to Recommend
9.0
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
BrandfolderCloudinary
Likelihood to Recommend
If you're a small, medium-sized, or even big organization, Brandfolder can help you with digital asset and identity management (DAM). It is user-friendly and offers a lot of options that will immensely improve your workflow. It easily integrates with other applications and the whole team can access the files
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Cloudinary handles pretty much anything you have related to images. From serving them up efficiently to adding transformations on the fly, there's really little this service doesn't do. Their pricing plans allow you to grow into the right levels and their website dashboards are very helpful. I would easily recommend this for all but the simplest of use cases.
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Pros
  • Documents such as contact lists and cooperative programs
  • Featured listings, agents, and maps are just a few examples of creative advertising concepts
  • Provides organization
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  • Cloudinary is the best in the market for photo and video transformations.
  • Cloudinary takes customer's requests for special features and implements them very quickly.
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Cons
  • If you have a large collection of images, like we do, and you go 2 or 3 pages deep and select an image, then close the image, the collection snaps back to page 1. It's pretty frustrating.
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  • Currently, they don't have an officially supported Drupal module -so it's quite painful to implement.
  • If you have a site that has a lot of visitors then it's possible to get quite large bills out of the blue if you get a massive spike e.g. black Friday.
  • The UI for the backend and documentation could do with a lot of improvements.
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Usability
No answers on this topic
Cloudinary is very easy to use and offers fast way to upload your images, files and videos to their servers. Then they give you quick ways t implement those files or images onto your website using their API or just a normal URL. They also give you very fast ways to make edits to those files and include them in the url.
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Support Rating
No answers on this topic
We rarely use their support. But when we need it they are always there. They provide great consultation and suggestions to help us manage our costs and resources better. In the last 8 years perhaps we have contacted them 3 or 4 times - which is really really great
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Alternatives Considered
Brandfolder has the best UI/UX for the end user and the administrator. The UI/UX is modern and not just a recreation of a folder system like old OS file systems. Brandfolder is so visual based and loads so quickly that makes it easy for users to find their assets quickly. The templating is totally unique when compared to other options on the market. The tagging system, duplicate detection, collections, and stacking files into an asset makes the platform efficient to manage and use
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My experience with AEM has been limited to interacting with it through others, and so this information should be taken with that in mind, but my impressions from talking with the service engineers managing this system in our enterprise (in a previous role) was that it could be challenging to integrate effectively into a large-scale organization with demands on security. The biggest reason I selected Cloudinary was price-based; their free plan serves my needs as a freelancer quite well.
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Return on Investment
  • Brandfolder has allowed us to be more efficient in sharing marketing assets
  • We have been able to empower staff to get the assets they need on their own
  • Staff can now edit and update assets without the need of working with a designer every time
  • We can serve images directly to our website via their CDN
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  • Images are essential to our product and using Cloudinary has allowed us to serve them up in a cost-effective and efficient way. Not having to worry about your images frees you up to tackle the real challenges for your product.
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ScreenShots