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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Brandfolder

    Score9 out of 10
    N/ABrandfolder, from Smartsheet since the 2020 acquisition, supports brands' content and creative assets with adigital asset management software that helps organize, control, create, distribute and measure creative assets across hundreds of formats including 8K video, documents, images and 3D.N/A

    Cloudinary

    Score9.8 out of 10
    N/ACloudinary is an image and video management tool enabling users to manage, optimize, and deliver images, videos and other media across every device and channel.

    $49

    per month

    Pricing
    BrandfolderCloudinary
    Editions & Modules
    No answers on this topic
    Media Optimizer - Scale
    $49
    per month
    Programmable Media - Plus
    $99
    per month
    Programmable Media - Advanced
    $249
    per month
    Programmable Media - Enterprise
    Custom Pricing
    Digital Asset Management
    Custom Pricing
    Offerings
    Pricing Offerings
    BrandfolderCloudinary
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    BrandfolderCloudinary
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Brandfolder and Cloudinary
    Feature
    Brandfolder
    7.3
    1 Ratings
    3% above category average
    Cloudinary
    9.0
    1 Ratings
    24% above category average
    Dashboards10.01 Ratings9.01 Ratings
    Data exportability5.01 Ratings9.01 Ratings
    Content analytics7.01 Ratings9.01 Ratings
    Standard reports00 Ratings9.01 Ratings
    DAM Features
    Comparison of DAM Features features of Brandfolder and Cloudinary
    Feature
    Brandfolder
    7.9
    1 Ratings
    6% below category average
    Cloudinary
    9.6
    1 Ratings
    14% above category average
    Uploading assets7.01 Ratings10.01 Ratings
    Downloading assets9.01 Ratings10.01 Ratings
    Categories10.01 Ratings9.01 Ratings
    Asset storage10.01 Ratings10.01 Ratings
    Asset sharing10.01 Ratings10.01 Ratings
    Asset search9.01 Ratings10.01 Ratings
    Tagging system10.01 Ratings9.01 Ratings
    Content editing6.01 Ratings9.01 Ratings
    Embed codes8.01 Ratings00 Ratings
    Metadata7.01 Ratings9.01 Ratings
    Collections10.01 Ratings00 Ratings
    User access7.01 Ratings9.01 Ratings
    Workflow automations5.01 Ratings00 Ratings
    Related asset discovery2.01 Ratings00 Ratings
    DAM Integrations00 Ratings10.01 Ratings
    DAM API00 Ratings10.01 Ratings
    Best Alternatives
    BrandfolderCloudinary
    Small Businesses
    Adobe Bridge
    Score9 out of 10
    Adobe Bridge
    Score9 out of 10
    Medium-sized Companies
    MediaValet
    Score9.1 out of 10
    MediaValet
    Score9.1 out of 10
    Enterprises
    MediaValet
    Score9.1 out of 10
    MediaValet
    Score9.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrandfolderCloudinary
    Likelihood to Recommend
    9.0
    (6 ratings)
    10.0
    (7 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (3 ratings)
    User Testimonials
    BrandfolderCloudinary
    Likelihood to Recommend
    Smartsheet
    It is so well suited for a cloud based DAM. It's loads so fast, works well in every browser. With remote work now it is so easily for our team to upload, organize, share, and view analytics on our assets. The best feature is the templating system which allows your designers to take what they design in Adobe Indesign and denote which areas are editable and it keeps the formatting, style, and fonts to the end user. The only other options on the market would require the designer to rebuild the design on a separate platform like Canvas. I wish the platform did more to help with handling videos. It doesn't display the runtime on a video, the specs, or play captions inline with the video. I also wish it would do media pushing to social media platforms.
    Incentivized
    Read full review
    Cloudinary
    Cloudinary handles pretty much anything you have related to images. From serving them up efficiently to adding transformations on the fly, there's really little this service doesn't do. Their pricing plans allow you to grow into the right levels and their website dashboards are very helpful. I would easily recommend this for all but the simplest of use cases.
    Incentivized
    Read full review
    Pros
    Smartsheet
    • Documents such as contact lists and cooperative programs
    • Featured listings, agents, and maps are just a few examples of creative advertising concepts
    • Provides organization
    Incentivized
    Read full review
    Cloudinary
    • Cloudinary is the best in the market for photo and video transformations.
    • Cloudinary takes customer's requests for special features and implements them very quickly.
    Incentivized
    Read full review
    Cons
    Smartsheet
    • If you have a large collection of images, like we do, and you go 2 or 3 pages deep and select an image, then close the image, the collection snaps back to page 1. It's pretty frustrating.
    Incentivized
    Read full review
    Cloudinary
    • Their API does require URLs that can get quite lengthy and not always easy to parse on sight.
    • Documentation on how transformations work and what they actually do to your image could be clearer (what does force_strip actually mean?).
    • Although a free tier exists and is quite generous, should you need to acquire a premium plan for your needs the pricing at scale can climb quickly.
    Incentivized
    Read full review
    Usability
    Smartsheet
    No answers on this topic
    Cloudinary
    Cloudinary is very easy to use and offers fast way to upload your images, files and videos to their servers. Then they give you quick ways t implement those files or images onto your website using their API or just a normal URL. They also give you very fast ways to make edits to those files and include them in the url.
    Incentivized
    Read full review
    Support Rating
    Smartsheet
    No answers on this topic
    Cloudinary
    We rarely use their support. But when we need it they are always there. They provide great consultation and suggestions to help us manage our costs and resources better. In the last 8 years perhaps we have contacted them 3 or 4 times - which is really really great
    Incentivized
    Read full review
    Alternatives Considered
    Smartsheet
    Brandfolder has the best UI/UX for the end user and the administrator. The UI/UX is modern and not just a recreation of a folder system like old OS file systems. Brandfolder is so visual based and loads so quickly that makes it easy for users to find their assets quickly. The templating is totally unique when compared to other options on the market. The tagging system, duplicate detection, collections, and stacking files into an asset makes the platform efficient to manage and use
    Incentivized
    Read full review
    Cloudinary
    Cloudinary seemed to be the most sophisticated with the most documentation and platform support. Other solutions seemed to be a lot harder to implement, however, due to the good documentation and API samples on their GitHub we were able to implement it nicely. Additionally, they have a lot of really well-known brands using them like Wired, Sky News, and eBay which gave us a lot of confidence that this was a good robust solution to use and to help others with
    Incentivized
    Read full review
    Return on Investment
    Smartsheet
    • Cut down on time doubling time on assets
    • It took a long time to set up and train.
    • It is very expensive.
    Incentivized
    Read full review
    Cloudinary
    • Images are essential to our product and using Cloudinary has allowed us to serve them up in a cost-effective and efficient way. Not having to worry about your images frees you up to tackle the real challenges for your product.
    Incentivized
    Read full review
    ScreenShots