Brandfolder, from Smartsheet since the 2020 acquisition, supports brands' content and creative assets with adigital asset management software that helps organize, control, create, distribute and measure creative assets across hundreds of formats including 8K video, documents, images and 3D.
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Bynder
Score 7.7 out of 10
Enterprise companies (1,001+ employees)
Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency.
Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and web-to-publish modules.
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Pricing
Brandfolder
Bynder
Editions & Modules
No answers on this topic
Enterprise Brand Portal
$0
User/Storage/Modules/Add-Ons
Offerings
Pricing Offerings
Brandfolder
Bynder
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Optional
Additional Details
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The cost of Bynder depends on the number of users, amount of storage, and the modules needed.
More Pricing Information
Community Pulse
Brandfolder
Bynder
Features
Brandfolder
Bynder
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Brandfolder
7.3
Ratings
3% above category average
Bynder
-
Ratings
Dashboards
10.00 Ratings
00 Ratings
Data exportability
5.00 Ratings
00 Ratings
Content analytics
7.00 Ratings
00 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
If you're a small, medium-sized, or even big organization, Brandfolder can help you with digital asset and identity management (DAM). It is user-friendly and offers a lot of options that will immensely improve your workflow. It easily integrates with other applications and the whole team can access the files
We have numerous renderings for some of our properties that are constantly being updated. It was hard to keep track of the most current rendering since it lived in multiple locations with various employees. Creating a central location where we can regularly update the renderings without having to add a new file and re-upload solved the issue of questioning whether the rendering you were looking at was correct.
If you have a large collection of images, like we do, and you go 2 or 3 pages deep and select an image, then close the image, the collection snaps back to page 1. It's pretty frustrating.
Many reminders about cookies - more than normal in the US at this time (due to EU compliance) - can be frustrating and confusing for our end users as not all US platforms have this
It is incredibly user-friendly and easy to navigate. Once you poke around, you intuitively learn how to use the platform. Our company provided training sessions for all employees during our official roll-out, and everyone seemed to have a good grasp on how to navigate this platform. We have yet to hear about an employee having difficulty using Bynder, which is a big win
When we were getting ready to switch vendors, WebDAM wasn't very responsive to my questions or my needs. They also sent me all the files on an external drive that was formatted for Mac and didn't even think to verify whether I had a PC (which I did) so the external drive was useless and I had to wait another week to get the updated external drive that was formatted for a PC that I could then use.
Brandfolder has the best UI/UX for the end user and the administrator. The UI/UX is modern and not just a recreation of a folder system like old OS file systems. Brandfolder is so visual based and loads so quickly that makes it easy for users to find their assets quickly. The templating is totally unique when compared to other options on the market. The tagging system, duplicate detection, collections, and stacking files into an asset makes the platform efficient to manage and use
Once the issue was identified we looked at a damn lot of DAMs. Bynder, Media Valet, Webdam, Canto, Cumulus... I can't even remember them all. But that was the problem. There were too many. When one of our team evaluated Bynder he reported back vis a vis the legacy tools of Box/DropBox/Evernote... all of which had their adherents within our team and NONE of which came close to matching Bynder. So, the decision really became "do we switch now to Bynder, which everyone accepts, or do we spend a year thoroughly testing every other tool until we've broken up again into rival camps?" It was easy. If and when Bynder fails we may look again. But everything's going great now, so why open this can of worms?
Bynder has saved our creative and Marketing departments hours of time overall by minimizing the amount of time we are searching for asset requests and empowering employees to find what they need themselves.
Bynder has given us a platform to share lifestyle and product imagery that costs several thousand dollars overall; whereas before it was hard to share those assets in a way that they were utilized to their full potential. Now we don't have to wonder if we're wasting money on styled imagery or whether people are using it.
Overall the peace of mind Bynder gives us in terms of employees only using approved assets is pretty priceless.
