TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Brand24

    Score8.5 out of 10
    N/ABrand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…

    $99

    per month

    Pulsar CORE

    Score10 out of 10
    N/APulsar is a social media monitoring platform offering social listening, owned channels analytics, and social CRM. Customers use Pulsar for brand tracking and campaign measurement. The platform includes 4 tools: TRAC: Social media listening across topics, audiences and content diffusion. CORE: Owned channels analytics to measure your content performance and audience growth. FLOW: Social customer relationship management and social media publishing. TEAM: Analyse your internal social networks…

    $1,200

    150,000 mentions

    Pricing
    Brand24Pulsar CORE
    Editions & Modules
    Individual
    $99
    per month 1 user
    Team
    $179
    per month Unlimited users
    Pro
    $249
    per month Unlimited users
    Enterprise
    $499
    per month Unlimited users
    TRAC (starter package)
    $1,200
    150,000 mentions
    Offerings
    Pricing Offerings
    Brand24Pulsar CORE
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Prices listed are on a 'starting from' basis. All TRAC packages have unlimited user log-ins, unlimited search queries and are charged on the amount of mentions pulled in. Bespoke packages are available.
    More Pricing Information
    Best Alternatives
    Brand24Pulsar CORE
    Small Businesses
    Birdeye
    Score8 out of 10
    Mention
    Score9.4 out of 10
    Medium-sized Companies
    Birdeye
    Score8 out of 10
    Mention
    Score9.4 out of 10
    Enterprises
    No answers on this topic
    Social Suite by Reputation.com
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Brand24Pulsar CORE
    Likelihood to Recommend
    8.2
    (9 ratings)
    7.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    7.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Brand24Pulsar CORE
    Likelihood to Recommend
    Brand24
    Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
    Incentivized
    Read full review
    Pulsar
    I think that Pulsar is a good tool for brands or agencies who have a set list of competitors or subbrands that they are looking to do a monthly/weekly comparison of engagement metrics. When you have the brand account inputted, the data is shown in a visually tangible way and easy to comprehend.
    Incentivized
    Read full review
    Pros
    Brand24
    • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
    • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
    • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
    Incentivized
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    Pulsar
    • Track engagements over time
    • Easy to use interface
    • Modern and updated display
    Incentivized
    Read full review
    Cons
    Brand24
    • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
    Incentivized
    Read full review
    Pulsar
    • Unfortunately, when exporting data it is often hard to read in an easy format.
    • I've used other tools where you can get historical data once you put into the tool but Pulsar cannot do that.
    Incentivized
    Read full review
    Usability
    Brand24
    No answers on this topic
    Pulsar
    Pulsar is not a complex tool by any means. The interface is updated and comprehensive, and I've used multiple tools in the past where the interface was very outdated and exporting data was often a difficult process since it was not well organized. The tool works well in visualizing complex data.
    Incentivized
    Read full review
    Support Rating
    Brand24
    No answers on this topic
    Pulsar
    I have not had to reach out to Pulsar support before but my coworkers have and said the support was good.
    Incentivized
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    Alternatives Considered
    Brand24
    I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
    Incentivized
    Read full review
    Pulsar
    I think that Pulsar is one of the more updated platforms that I have used and the metrics exported/shown in the dashboard are accurate. I think that some tools report inaccurate metrics gathered from social media platforms due to the new APIs, something that often causes confusion and lack of clarity.
    Incentivized
    Read full review
    Return on Investment
    Brand24
    • Positive: We can respond to customers in a reasonably realistic timeframe.
    • Positive: We get updates from old content that has new activity.
    Incentivized
    Read full review
    Pulsar
    • Input into our algorithm for brand strength and stature
    • Quick engagement tracking
    Incentivized
    Read full review
    ScreenShots

    Brand24 Screenshots

    Screenshot of the web-based dashboard that provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, and infographics. Brand24 can be used to measure key metrics around buzz and sentiment.Screenshot of Brand24 collecting real-time social data. It is designed to keep track of online conversations about a brand and its products.Screenshot of The analytics dashboard.Screenshot of Influencer tab.

    Pulsar CORE Screenshots

    Screenshot of The activity dashboard gives you a thorough snapshot of all the key numbers in your datasetScreenshot of Pulsar TRAC advanced location detection gives you up to 100% geo-localised data by city, country and GPS coordinatesScreenshot of The Network map visualizes the engagement patterns within your audience and identifies the most influential usersScreenshot of Slice and dice the data with contextual, behavioural and content filtersScreenshot of See the bigger picture. Pulsar CORE gives you integrated brand-level metrics across all owned channels, so you can measure the total reach and engagement you're getting.