TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Brand24

    Score8.5 out of 10
    N/ABrand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…

    $99

    per month

    MavSocial

    Score9 out of 10
    Small Businesses (1-50 employees)
    MavSocial is a social media visual content management, publishing and advertising platform for brands and agencies. The platform comprises of a number of modules: Visual Content Management: Upload, store and manage to a cloud based library, all images, photo, videos etc., for owned, licensed and UGC License Content: Access over 100m free stock images Plan Campaigns: Create social media cross platform campaigns, including campaign calendar Schedule and…

    $78

    per month

    Pricing
    Brand24MavSocial
    Editions & Modules
    Individual
    $99
    per month 1 user
    Team
    $179
    per month Unlimited users
    Pro
    $249
    per month Unlimited users
    Enterprise
    $499
    per month Unlimited users
    Pro
    $78
    per month
    Business
    $199
    per month
    Enterprise
    $499
    per month
    Offerings
    Pricing Offerings
    Brand24MavSocial
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Features
    Brand24MavSocial
    Publishing
    Comparison of Publishing features of Brand24 and MavSocial
    Feature
    Brand24
    -
    Ratings
    MavSocial
    9.0
    2 Ratings
    11% above category average
    Content planning and scheduling00 Ratings9.52 Ratings
    Audience targeting00 Ratings9.01 Ratings
    Content optimization00 Ratings9.01 Ratings
    Workflow management00 Ratings8.52 Ratings
    Marketing
    Comparison of Marketing features of Brand24 and MavSocial
    Feature
    Brand24
    -
    Ratings
    MavSocial
    9.0
    1 Ratings
    15% above category average
    Paid media management00 Ratings9.01 Ratings
    Campaigns and promotions00 Ratings9.01 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Brand24 and MavSocial
    Feature
    Brand24
    -
    Ratings
    MavSocial
    9.6
    2 Ratings
    13% above category average
    Twitter00 Ratings9.52 Ratings
    Facebook00 Ratings10.02 Ratings
    LinkedIn00 Ratings10.02 Ratings
    Instagram00 Ratings9.52 Ratings
    YouTube00 Ratings9.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Brand24 and MavSocial
    Feature
    Brand24
    -
    Ratings
    MavSocial
    7.5
    2 Ratings
    5% below category average
    Campaign success analytics00 Ratings7.02 Ratings
    Real-time tracking00 Ratings8.02 Ratings
    Account management
    Comparison of Account management features of Brand24 and MavSocial
    Feature
    Brand24
    -
    Ratings
    MavSocial
    9.0
    2 Ratings
    12% above category average
    Role-based user permissions & privileges00 Ratings10.01 Ratings
    Mobile access00 Ratings8.01 Ratings
    Best Alternatives
    Brand24MavSocial
    Small Businesses
    Birdeye
    Score8 out of 10
    Sendible
    Score7.6 out of 10
    Medium-sized Companies
    Birdeye
    Score8 out of 10
    Vista Social
    Score9.5 out of 10
    Enterprises
    No answers on this topic
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Brand24MavSocial
    Likelihood to Recommend
    8.2
    (9 ratings)
    9.0
    (2 ratings)
    User Testimonials
    Brand24MavSocial
    Likelihood to Recommend
    Brand24
    Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
    Incentivized
    Read full review
    MavSocial
    MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.
    Incentivized
    Read full review
    Pros
    Brand24
    • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
    • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
    • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
    Incentivized
    Read full review
    MavSocial
    • Social Media Posting & Management
    • Campaign Separation
    • Provides Insightful Analytics
    Incentivized
    Read full review
    Cons
    Brand24
    • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
    Incentivized
    Read full review
    MavSocial
    • The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.
    Incentivized
    Read full review
    Alternatives Considered
    Brand24
    I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
    Incentivized
    Read full review
    MavSocial
    I went with Mavsocial due to cost and the ability to scale the tool.
    Incentivized
    Read full review
    Return on Investment
    Brand24
    • Positive: We can respond to customers in a reasonably realistic timeframe.
    • Positive: We get updates from old content that has new activity.
    Incentivized
    Read full review
    MavSocial
    • When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
    • The reporting features which I love can be buggy and cause problems when trying to pull reports same day.
    Incentivized
    Read full review
    ScreenShots

    Brand24 Screenshots

    Screenshot of the web-based dashboard that provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, and infographics. Brand24 can be used to measure key metrics around buzz and sentiment.Screenshot of Brand24 collecting real-time social data. It is designed to keep track of online conversations about a brand and its products.Screenshot of The analytics dashboard.Screenshot of Influencer tab.

    MavSocial Screenshots

    Screenshot of DashboardScreenshot of Visual Content LibraryScreenshot of Access over 70m stock images from world class stock libraries such as Getty Images and BigstockScreenshot of RSS ManagerScreenshot of Individual image view with TAGSScreenshot of Content Calendar