TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Brand24

    Score8.5 out of 10
    N/ABrand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…

    $99

    per month

    HeyOrca

    Score9.5 out of 10
    Small Businesses (1-50 employees)
    HeyOrca is a solution that allows an agency’s clients to review and approve upcoming social media content. The vendor aims to help agencies save time by moving away from using spreadsheets and docs to communicate and obtain approvals from their clients. With this solution, no logins or spreadsheets are needed. Agencies can invite clients into a visual stakeholder-friendly view where they can approve and provide feedback without needing to sign up. Agencies can also record every change made to…

    $59

    per month per calendar

    Pricing
    Brand24HeyOrca
    Editions & Modules
    Individual
    $99
    per month 1 user
    Team
    $179
    per month Unlimited users
    Pro
    $249
    per month Unlimited users
    Enterprise
    $499
    per month Unlimited users
    Solo
    $0
    Basic
    $59
    per month per calendar
    Standard
    $99.00
    per month per calendar
    Pro
    $149
    per month per calendar
    Offerings
    Pricing Offerings
    Brand24HeyOrca
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Plans start at: $99 USD Per Month. From there, the price scales according to your needs, up to a maximum of $499 USD per month.
    More Pricing Information
    Features
    Brand24HeyOrca
    Publishing
    Comparison of Publishing features of Brand24 and HeyOrca
    Feature
    Brand24
    -
    Ratings
    HeyOrca
    8.3
    6 Ratings
    3% above category average
    Content planning and scheduling00 Ratings10.06 Ratings
    Audience targeting00 Ratings7.04 Ratings
    Workflow management00 Ratings8.06 Ratings
    Engagement
    Comparison of Engagement features of Brand24 and HeyOrca
    Feature
    Brand24
    -
    Ratings
    HeyOrca
    9.0
    5 Ratings
    13% above category average
    Bulk actions00 Ratings9.05 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Brand24 and HeyOrca
    Feature
    Brand24
    -
    Ratings
    HeyOrca
    9.3
    6 Ratings
    10% above category average
    Twitter00 Ratings10.06 Ratings
    Facebook00 Ratings9.06 Ratings
    LinkedIn00 Ratings9.06 Ratings
    Instagram00 Ratings9.06 Ratings
    Account management
    Comparison of Account management features of Brand24 and HeyOrca
    Feature
    Brand24
    -
    Ratings
    HeyOrca
    8.0
    6 Ratings
    0% below category average
    Role-based user permissions & privileges00 Ratings9.06 Ratings
    Mobile access00 Ratings7.06 Ratings
    Best Alternatives
    Brand24HeyOrca
    Small Businesses
    Birdeye
    Score8 out of 10
    Sendible
    Score7.6 out of 10
    Medium-sized Companies
    Birdeye
    Score8 out of 10
    Vista Social
    Score9.5 out of 10
    Enterprises
    No answers on this topic
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Brand24HeyOrca
    Likelihood to Recommend
    8.2
    (9 ratings)
    10.0
    (6 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Brand24HeyOrca
    Likelihood to Recommend
    Brand24
    Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
    Incentivized
    Read full review
    HeyOrca
    HeyOrca is perfect for the social post editing. For example, when I send the content link to my clients, they can easily go in and comment on posts that need editing rather than having to email me changes. Essentially it streamlines client/agency communication. It is perfect for a smaller agency who has less than 20 clients. I think HeyOrca is not for those whose main content is blogs and corresponding social posts. WordPress isn't Integrated, making it inconvenient to manage.
    Incentivized
    Read full review
    Pros
    Brand24
    • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
    • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
    • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
    Incentivized
    Read full review
    HeyOrca
    • Provides client friendly view that allows clients to easily see what content will look like on their social platforms.
    • Provides a one-stop option for multiple client and platform content to live.
    • Great customer service and extremely responsive help center.
    • Easy to use and learn interface.
    Incentivized
    Read full review
    Cons
    Brand24
    • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
    Incentivized
    Read full review
    HeyOrca
    • We had some issues with the timing of posts and posts not going out when they updated their platform recently.
    • Missing out on posting directly to Instagram (we have to use another platform for this).
    • Doesn't support Instagram stories, so we have to denote which ones are for Instagram stories and which ones are for Instagram newsfeed.
    Incentivized
    Read full review
    Likelihood to Renew
    Brand24
    No answers on this topic
    HeyOrca
    We decided today that we were renewing our use
    Incentivized
    Read full review
    Usability
    Brand24
    No answers on this topic
    HeyOrca
    Hey Orca has a lot of really great features, they make the workflow really easy and are extremely available for help with questions. I think there are some minor workflow issues that it could overcome and features it could add on that are available in other apps. It definitely doesn't offer the best analytics and also hasn't offered single image direct publishing like hootsuite does. Yet, it's benefits outweigh those minor inconveniences for our team
    Incentivized
    Read full review
    Support Rating
    Brand24
    No answers on this topic
    HeyOrca
    Support is really helpful and always giving their best to assist us.
    Incentivized
    Read full review
    Alternatives Considered
    Brand24
    I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
    Incentivized
    Read full review
    HeyOrca
    HeyOrca is definitely more for the agency level than Hootsuite. Hootsuite is fairly limited, even at its larger plans. HeyOrca is geared towards agencies, and that is definitely clear in the interface and arrangement. Hootsuite sure seems like more of a consumer product than a B2B product in my opinion.
    Incentivized
    Read full review
    Return on Investment
    Brand24
    • Positive: We can respond to customers in a reasonably realistic timeframe.
    • Positive: We get updates from old content that has new activity.
    Incentivized
    Read full review
    HeyOrca
    • Sustains our clients due to its layout and user-friendliness
    • Doesn't really allow for a lot of SEO work in the platform which doesn't help get clients
    Incentivized
    Read full review
    ScreenShots

    Brand24 Screenshots

    Screenshot of the web-based dashboard that provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, and infographics. Brand24 can be used to measure key metrics around buzz and sentiment.Screenshot of Brand24 collecting real-time social data. It is designed to keep track of online conversations about a brand and its products.Screenshot of The analytics dashboard.Screenshot of Influencer tab.

    HeyOrca Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshot