Brand24 vs. Comscore Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brand24
Score 8.5 out of 10
N/A
Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…
$99
per month 1 user
Comscore Social
Score 9.0 out of 10
N/A
Comscore Social (Shareablee) is a social media analytics platform built to boost social ROI through actionable engagement intelligence. The solutions provide users with the ability to engage with advocates, gain competitive insights through monitoring competition, and interactive visualizations. Comscore has acquired Shareablee to provide a comprehensive, consistent, and unified view of media consumption and consumer intelligence across traditional digital and social platforms.N/A
Pricing
Brand24Comscore Social
Editions & Modules
Individual
$99
per month 1 user
Team
$179
per month Unlimited users
Pro
$249
per month Unlimited users
Enterprise
$499
per month Unlimited users
No answers on this topic
Offerings
Pricing Offerings
Brand24Comscore Social
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Brand24Comscore Social
Best Alternatives
Brand24Comscore Social
Small Businesses
Yext
Yext
Score 8.9 out of 10
Agency Analytics
Agency Analytics
Score 9.9 out of 10
Medium-sized Companies
Yext
Yext
Score 8.9 out of 10
Echobox Social
Echobox Social
Score 9.7 out of 10
Enterprises
Yext
Yext
Score 8.9 out of 10
1-Social
1-Social
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Brand24Comscore Social
Likelihood to Recommend
8.2
(0 ratings)
9.0
(0 ratings)
User Testimonials
Brand24Comscore Social
Likelihood to Recommend
Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
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Let's be clear, Shareablee is not a jack of all trades. It has a finite remit at the moment and it does that job extremely well. If you're looking for strong data sets, impressive metrics, and highly capable filtering options on those data then Shareablee is peerless in this regard. If you are insight oriented, story-telling oriented, or digital savvy, then this tool will tick all the boxes. If you know what Shareablee is for - do some investigation beforehand - you won't be disappointed. If, however, you expect it to do more than it's core function, your expectations may fall short. Do your homework on Shareablee though and you'll be fine!
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Pros
  • Tracked negative sentiments
  • Had a broad scope of social media tracking thru various popular apps and websites
  • Allowed you set up instant triggers to find post that submitted very recently
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  • Influencer Analysis.
  • Tracking & Measurement.
  • Identification & Profiling.
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Cons
  • Pretty weak on its algorithm to determine if a comment was positive, neutral, or negative
  • Statistics weren't overly useful for us
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  • The user interface is a little clunky, and I think Shareablee is aware of this. Expect an update to UI soon, I imagine
  • While the mass of data and metrics is available, on the one hand, a goldmine, it's also a bit of a stumbling block. There's quite a learning curve to making sense of all the functionality and filters that are available. Like I said earlier, persevere and all will be worth it
  • The report runner can appear overwhelming, but again, bear with it, it's worth it!
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Alternatives Considered
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
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​Shareablee stacks up against other tools by 1. Defining objectives based on the client’s problem statement/ research requisite-depth research to identify requisite platforms & channels and the pertaining keywords, followed by query building to create search profiles & topic tags Social media platforms Professional review forums Industry-focused discussion sites E-commerce websites Content streaming platforms​ Setting up processes and tools for data extraction such as –-Social intelligence tools-Web scraping-Custom crawlers-Manual mining
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Return on Investment
  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
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  • Helps to know how our company is performing on Social Media
  • It helps us to know how we should plan our Social Media Marketings in the future.
  • Too many pieces of information at a glance and that could confuse if you are a beginner.
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ScreenShots

Brand24 Screenshots

Screenshot of the web-based dashboard that provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, and infographics. Brand24 can be used to measure key metrics around buzz and sentiment.Screenshot of Brand24 collecting real-time social data. It is designed to keep track of online conversations about a brand and its products.Screenshot of The analytics dashboard.Screenshot of Influencer tab.