TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Brand Embassy (discontinued)

    Score7.9 out of 10
    N/ABrand Embassy is now part of NICE inContact CXone (acquired May 2019). Brand Embassy is social customer service software designed to help companies with high volume social customer service prioritize and automate the customer experience. Incoming requests and mentions from social media, blogs and website forms are unified in one dashboard and routed to the most relevant customer service agent. Customers…

    $39

    per month

    Front

    Score7.1 out of 10
    N/AFront is a communication hub that helps businesses keep the human touch in every interaction.

    $29

    per month per user

    Pricing
    Brand Embassy (discontinued)Front
    Editions & Modules
    No answers on this topic
    Starter
    $29
    per month per user
    Growth
    $79
    per month per user
    Scale
    $99
    per month (billed annually) per user
    Premier
    $229
    per month (billed annually) per seat (50 seat minimum)
    Offerings
    Pricing Offerings
    Brand Embassy (discontinued)Front
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discount for annual pricing on Starter and Growth plans. Scale and Premier plans are annual price only.
    More Pricing Information
    Community Pulse
    Brand Embassy (discontinued)Front
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Front
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    91%
    Would buy again
    20 Answers
    Delivers good value for the price
    No answers on this topic
    94%
    Delivers good value for the price
    17 Answers
    Happy with the feature set
    No answers on this topic
    95%
    Happy with the feature set
    21 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    85%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    No answers on this topic
    92%
    Implementation went as expected
    12 Answers
    Best Alternatives
    Brand Embassy (discontinued)Front
    Small Businesses
    No answers on this topic
    Help Scout
    Score7.9 out of 10
    Medium-sized Companies
    Khoros Service
    Score8.9 out of 10
    LiveAgent
    Score9.7 out of 10
    Enterprises
    Khoros Service
    Score8.9 out of 10
    Kustomer
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Brand Embassy (discontinued)Front
    Likelihood to Recommend
    2.0
    (12 ratings)
    6.5
    (28 ratings)
    Likelihood to Renew
    7.7
    (5 ratings)
    -
    (0 ratings)
    Usability
    1.0
    (1 ratings)
    9.0
    (1 ratings)
    Availability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    3.0
    (4 ratings)
    9.8
    (5 ratings)
    User Testimonials
    Brand Embassy (discontinued)Front
    Likelihood to Recommend
    Discontinued Products
    Though the strengths I listed in the prior question are really hopeful, the negatives outweigh the positives so much that at this time I could not in good conscience recommend this product. I really hope those issues improve - if they do, this would be a really strong tool for a customer service-based company like ours. Particularly one with so many people working remotely. For now, I'm honestly thankful I was able to take a different position here in which I never plan to touch NICE again.
    Incentivized
    Read full review
    Front
    I think Front is very useful for every company with multiple teams working together on different emails from clients. Not so useful if a lot of different teams need to work on a request at the same time, because when an email is sitting in multiple shared inboxes things can get messy. Also would not recommend for teams that work is individualized, as team work is the main point of Front.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Easy to understand and use interface with detailed perks for responding, evaluating and tracking user feedback.
    • Excellent and easy to generate reports with lots of relevant data for day-to-day operations.
    • Agent performance and team management.
    • Easily measurable KPIs thanks to detailed reporting.
    • Use of tags and sentiment help make analysis of customer behavior easier.
    Read full review
    Front
    • Even if you are just trying to compose a single email, Front gives a smart system that has options such [as] organized templates, tags, alerts, [and] changing your outbound dpt email.
    • Tasks- with Front you will not miss any interaction. When you are required to get assistance from a coworker, you only need to mention him/her and that notification will appear automatically in their inboxes.
    • Smart Notifications- sometimes we are just overwhelmed about the several notifications on our devices that we tend to miss some of them, but Front offers a new way to notify every email, discussion, mentioning, or tag that you really would not want to miss.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • In terms of reports that we get from Brand Embassy, it would be great to have information about the number of cases, or conversations that we have with our customers. At the moment, we have just info about number of interactions and the total workload.
    • There are options to tag every conversation, in order to track why our customers contact us. Their tag menu is a bit too small, it would be great if it was larger.
    Read full review
    Front
    • Their integration to Salesforce is lacking. As the owner of our productivity tools and how they are used, I have very little control over what things to enforce, or even change what objects are available. For example, we don't use Cases in Salesforce but with the Salesforce integration the Cases object shows up. There's no need to have that there. I've heard there is a roadmap improvement forthcoming.
    • One of our uses is for our sales development reps to prospect with visitors. Because of the high volume of inquiries it's difficult for our reps to efficiently manage all their follow ups. It would be nice if we could run a "scheduled campaign" where a predesigned cadence of email follow ups can be sent automatically. To be clear, they do have a scheduling capability, but it just can't be used as a prebuilt option.
    • Integrations to other systems require you have a user account to those systems. We have SSO and therefore we don't always have a user account. For example, out integration to Jira uses SSO so we don't each have individual Jira logins. This is an outage for us.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    I still use the platform: - its use is customer friendly - improves and speed up customer care on SM - improves speed and quality of internal processes/communication - monitor/measure all valuable metrics
    Read full review
    Front
    We are very happy with Front and don't anticipate changing
    Incentivized
    Read full review
    Usability
    Discontinued Products
    Please see all other details from previous answers in this survey.
    Incentivized
    Read full review
    Front
    It's very easy to understand and use by new customer support agents as well. Be it a technology, product, or marketing person, we have trained most of the company folks to read and respond to customer conversations in their free time with the help of the Front app. It is also easy to set up for an admin and manage his/her team with communication rules.
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    It is difficult to describe just how awesome the support guys and gals at Brand Embassy are. Ever-present and eager to help, with kind and helpful attitude and you can really feel they are doing this to help you make results
    Read full review
    Front
    The support is good, and it's definitely prompt, but still lags when it comes to technical requirements, as I guess they are slow in developing newer features fast. So no complaints in terms of responsiveness, but yeah, at times it's not very helpful when you need certain features or are blocked on things which can't be unblocked.
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    Generally I don't see huge differences between social CRM tools - it's mainly in the details of how well it's implemented and connected to your channels. For example other tools cannot easily process non-standard channels like custom made forums or have a e-mail based ticketing for private follow ups. Brand Embassy shines in this area.
    Read full review
    Front
    This is something I am not familiar but it seems like it is [available] in Gmail. Thus I cannot give any feedback about it. What I am sure about is Front works for our team and I see Zoom using the service in the Customer Success Organization in a long run.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • The first year when we started to focus on social care, we received 736 mentions. 4 years later we are dealing with 725, 942 mentions per year without the necessity to hire more people into our social care team. The seven of them are still able to respond to our customers very quickly and with high quality. And we believe that Brand Embassy is the key to our success in social care. Thanks to this tool we can simply manage such a big amount of mentions and questions.
    Read full review
    Front
    • Saved our executive team considerable amount of time chasing support questions through different channels.
    • Gave our team clear accountability for who was lead on a support issue and how to escalate.
    • Customer regularly say our support is the best in the industry.
    Incentivized
    Read full review
    ScreenShots

    Brand Embassy (discontinued) Screenshots

    Product screenshot

    Front Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot