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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Brand Embassy (discontinued)

    Score7.9 out of 10
    N/ABrand Embassy is now part of NICE inContact CXone (acquired May 2019). Brand Embassy is social customer service software designed to help companies with high volume social customer service prioritize and automate the customer experience. Incoming requests and mentions from social media, blogs and website forms are unified in one dashboard and routed to the most relevant customer service agent. Customers…

    $39

    per month

    Freshdesk

    Score8.7 out of 10
    N/AFreshdesk is a cloud-based customer service software that helps businesses of all sizes to deliver customer support. Freshdesk converts requests coming in via email, web, phone, chat, and social into tickets, and unifies ticket resolution across channels. Additionally, Freshdesk lets the user automate workflows, provide self-service, manage SLAs, and measure metrics, to stay on top of customer support. Freshdesk also offers out-of-the-box features like an AI-powered support chatbot,…

    $0

    Up to 2 agents

    Pricing
    Brand Embassy (discontinued)Freshdesk
    Editions & Modules
    No answers on this topic
    Free
    $0
    Up to 2 agents
    Growth
    $15
    per month (billed annually) per agent
    Pro
    $49
    per month (billed annually) per agent
    Enterprise
    $79
    per month (billed annually) per agent
    Offerings
    Pricing Offerings
    Brand Embassy (discontinued)Freshdesk
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Brand Embassy (discontinued)Freshdesk
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Freshworks Inc
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    189 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    185 Answers
    Happy with the feature set
    No answers on this topic
    93%
    Happy with the feature set
    190 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    135 Answers
    Implementation went as expected
    No answers on this topic
    93%
    Implementation went as expected
    158 Answers
    Features
    Brand Embassy (discontinued)Freshdesk
    Incident and problem management
    Comparison of Incident and problem management features of Brand Embassy (discontinued) and Freshdesk
    Feature
    Brand Embassy (discontinued)
    -
    Ratings
    Freshdesk
    8.6
    174 Ratings
    7% above category average
    Organize and prioritize service tickets00 Ratings9.2170 Ratings
    Expert directory00 Ratings8.0115 Ratings
    Subscription-based notifications00 Ratings8.43 Ratings
    ITSM collaboration and documentation00 Ratings7.64 Ratings
    Ticket creation and submission00 Ratings9.1170 Ratings
    Ticket response00 Ratings9.3170 Ratings
    Self Help Community
    Comparison of Self Help Community features of Brand Embassy (discontinued) and Freshdesk
    Feature
    Brand Embassy (discontinued)
    -
    Ratings
    Freshdesk
    8.0
    156 Ratings
    2% above category average
    External knowledge base00 Ratings8.1142 Ratings
    Internal knowledge base00 Ratings8.0145 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Brand Embassy (discontinued) and Freshdesk
    Feature
    Brand Embassy (discontinued)
    -
    Ratings
    Freshdesk
    8.3
    165 Ratings
    7% above category average
    Customer portal00 Ratings7.4141 Ratings
    IVR00 Ratings8.251 Ratings
    Social integration00 Ratings8.587 Ratings
    Email support00 Ratings9.4164 Ratings
    Help Desk CRM integration00 Ratings7.7101 Ratings
    Best Alternatives
    Brand Embassy (discontinued)Freshdesk
    Small Businesses
    No answers on this topic
    Help Scout
    Score7.9 out of 10
    Medium-sized Companies
    Khoros Service
    Score8.9 out of 10
    LiveAgent
    Score9.7 out of 10
    Enterprises
    Khoros Service
    Score8.9 out of 10
    Front
    Score7.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Brand Embassy (discontinued)Freshdesk
    Likelihood to Recommend
    2.0
    (12 ratings)
    8.6
    (241 ratings)
    Likelihood to Renew
    7.7
    (5 ratings)
    8.0
    (21 ratings)
    Usability
    1.0
    (1 ratings)
    8.0
    (41 ratings)
    Availability
    8.2
    (1 ratings)
    4.6
    (5 ratings)
    Performance
    -
    (0 ratings)
    5.5
    (5 ratings)
    Support Rating
    3.0
    (4 ratings)
    7.6
    (39 ratings)
    In-Person Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    Online Training
    -
    (0 ratings)
    8.1
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.6
    (171 ratings)
    Configurability
    -
    (0 ratings)
    5.4
    (6 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    6.4
    (4 ratings)
    Ease of integration
    -
    (0 ratings)
    7.7
    (5 ratings)
    Product Scalability
    -
    (0 ratings)
    5.5
    (5 ratings)
    Professional Services
    -
    (0 ratings)
    6.4
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    6.8
    (4 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    6.9
    (4 ratings)
    User Testimonials
    Brand Embassy (discontinued)Freshdesk
    Likelihood to Recommend
    Discontinued Products
    Though the strengths I listed in the prior question are really hopeful, the negatives outweigh the positives so much that at this time I could not in good conscience recommend this product. I really hope those issues improve - if they do, this would be a really strong tool for a customer service-based company like ours. Particularly one with so many people working remotely. For now, I'm honestly thankful I was able to take a different position here in which I never plan to touch NICE again.
    Incentivized
    Read full review
    Freshworks Inc
    I recommend Freshdesk for people who need to handle a large volume of inquiries through tickets and follow-ups. This platform provides tools that will improve problem-solving efficiency, ensuring customers are satisfied with the speed with which their issues are resolved. Overall, it will optimize customer service support operations and the resolution of their problems.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Easy to understand and use interface with detailed perks for responding, evaluating and tracking user feedback.
    • Excellent and easy to generate reports with lots of relevant data for day-to-day operations.
    • Agent performance and team management.
    • Easily measurable KPIs thanks to detailed reporting.
    • Use of tags and sentiment help make analysis of customer behavior easier.
    Read full review
    Freshworks Inc
    • The price is great for small startups just large enough to need a support ticketing system.
    • This may seem minor, but many tools don't have this: the ability to link a contact to multiple companies/accounts.
    • Agent collision detection is great for making sure agents don't duplicate each others' work!
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • In terms of reports that we get from Brand Embassy, it would be great to have information about the number of cases, or conversations that we have with our customers. At the moment, we have just info about number of interactions and the total workload.
    • There are options to tag every conversation, in order to track why our customers contact us. Their tag menu is a bit too small, it would be great if it was larger.
    Read full review
    Freshworks Inc
    • Data Security.
    • SLA Policies where it is not customer / contract driven but agents / groups driven.
    • Audit Trail is not available in Pro version makes the tool adoption difficult from compliance perspective.
    • Chat Bot and Fresh Chat Services has greater potential to explode, but the pricing model tagged to chat bot sessions .are illogical as it limits the ability to use the fresh chat feature
    • Agent Logon Screen use earlier version of Captcha as it is annoying for the agents to login. Very frustrating experience.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    I still use the platform: - its use is customer friendly - improves and speed up customer care on SM - improves speed and quality of internal processes/communication - monitor/measure all valuable metrics
    Read full review
    Freshworks Inc
    We are extremely happy with Freshdesk and can foresee using it for the next year. We might only consider using a different platform if our average daily ticket volume reaches four digits and its AI isn’t enough to handle our needs by then. While we haven’t tested this yet, we have read reviews that it’s AI capabilities are lacking
    Incentivized
    Read full review
    Usability
    Discontinued Products
    Please see all other details from previous answers in this survey.
    Incentivized
    Read full review
    Freshworks Inc
    I gave it a rating of 9 out of 10 because they delivered on everything we asked them to do. Easy to setup, easy to deploy to end users, easy to customize, easy to enter tickets and so much more. Our experience with their support is top notch! After opening a ticket for support they call use back within 10 minutes every time!
    Incentivized
    Read full review
    Reliability and Availability
    Discontinued Products
    No answers on this topic
    Freshworks Inc
    I have encountered a lot of errors in the Freshdesk, however, they tend to resolve it on priority or at least they will share the timeline by when this can be resolved. Most of the time the issue has been from the other partner's end. They take time to resolve their vendor issues and they don't have any timelines in case of developed app errors.
    Incentivized
    Read full review
    Performance
    Discontinued Products
    No answers on this topic
    Freshworks Inc
    The reports take a lot of time to download if the time period is large. Also, the tickets take their sweet time to open and load. It is not fast as Zendesk. Only 30 tickets are visible in a single go and there isn't any option to select all. If we need to change the pages and dashboards it takes a lot of time to open.
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    It is difficult to describe just how awesome the support guys and gals at Brand Embassy are. Ever-present and eager to help, with kind and helpful attitude and you can really feel they are doing this to help you make results
    Read full review
    Freshworks Inc
    The main thing about Freshdesk user service is that once a request has been made for information about a feature of the platform, the support team responds to tickets quickly, within a day of writing and submitting them, with information that is concise enough so that there is no need to ask for help on the same topic again.
    Incentivized
    Read full review
    In-Person Training
    Discontinued Products
    No answers on this topic
    Freshworks Inc
    Support Team's knowledge and understood the company's requirement, and always shared the insight of the usage of the tool to it s full potential, moreover the team checks periodically to check if we using the tool right and if we are facing any kind of challenges. Also they would update us on new features that can make the work easy.
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    No answers on this topic
    Freshworks Inc
    Video tutorials, questions answers round before and after testing and Fresh desk team would always share best practices on the needs. Furthermore would periodically check if we are able to work smoothly. Would send alerts to known any issues, send recommendation on new features. Freshdesk team always available when we need certain advise.
    Incentivized
    Read full review
    Implementation Rating
    Discontinued Products
    No answers on this topic
    Freshworks Inc
    Our team easily implemented Freshdesk, and as soon as we started, we were pros with it. In a matter of days, we had integrated signatures and canned responses. The biggest problem was the Help Center part, but after some time, that was also integrated. We did not know some features when we started, but that is normal.
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    Generally I don't see huge differences between social CRM tools - it's mainly in the details of how well it's implemented and connected to your channels. For example other tools cannot easily process non-standard channels like custom made forums or have a e-mail based ticketing for private follow ups. Brand Embassy shines in this area.
    Read full review
    Freshworks Inc
    Freshdesk has a more modern and intuitive user interface, while Help Scout's interface is simpler and more minimalist.In case of features, Freshdesk offers a wider range of features, includes omnichannel support, AI powered automations, and advanced analytics. Help Scout is more focused on providing a simple and efficient ticketing system.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Discontinued Products
    No answers on this topic
    Freshworks Inc
    I was not very involved with the purchase/contract (my company purchased Fresjdesk before I was brought on), but I will say that pricing per agent made it difficult to grow our support team. Additionally, we were kind of disappointed after our upgrade because it didn't solve our pain points as much as we expected.
    Incentivized
    Read full review
    Scalability
    Discontinued Products
    No answers on this topic
    Freshworks Inc
    My company had Freshdesk agents from support and success. It's generally difficult to customize permissions for different agent "roles." We were a fully distributed company, so "multiple sites" doesn't apply to us. We found Freshdesk features lacking as we grew our customer base, and adding agents wasn't easy because price steeply increases with number of agents.
    Incentivized
    Read full review
    Professional Services
    Discontinued Products
    No answers on this topic
    Freshworks Inc
    Very professional, they would always ask for the steps followed and where we went wrong, they would politely share the video recording to review in case any other team member faces the same issue
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • The first year when we started to focus on social care, we received 736 mentions. 4 years later we are dealing with 725, 942 mentions per year without the necessity to hire more people into our social care team. The seven of them are still able to respond to our customers very quickly and with high quality. And we believe that Brand Embassy is the key to our success in social care. Thanks to this tool we can simply manage such a big amount of mentions and questions.
    Read full review
    Freshworks Inc
    • Increased response times - Client Success maintains at 98% SLA for resolution
    • Categorization of feedback and issues - custom ticket fields make it easier for us to review why clients contact us on a high level
    • Standardization of internal procedures via templates, canned responses and automations
    Incentivized
    Read full review
    ScreenShots

    Brand Embassy (discontinued) Screenshots

    Product screenshot