Brainshark is a video presentation platform for sales enablement, now from BIgTinCan (acquired August 2021).
N/A
Terminus ABM Platform
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant…
Brainshark is very user-friendly and it’s very easy to create learning content, even a beginner could walk through it fairly easily. They also have a great support team and help site that can pretty much answer any question with video tutorials.
I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more.
Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.
It is not always the SME that wants to narrate so an easier way to invite guest narrators would make the creation process less painful.
More detailed description of report types. Depending on what output I am in search of, I find myself having select each option until I find what I need.
An option to insert a slide instead of just adding and having to move it up by repeatedly pressing the up arrow.
They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.
Our customers (internal employees) have expressed desired for online learning and we have received positive feedback on the Brainshark modules used in eLearning and communications. We are also increasing usage at the project level as the word spreads about the benefits of using Brainshark.
Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
BrainShark is great for those with beginner and intermediate level software skills. It doesn't take a programming genius to get up and running with this application.
I'm always able to access Brainshark, whether it is to upload, record, share, download, or view presentations. Whenever I do need to contact someone at Brainshark, there is always someone there. I have never had a problem accessing a presentation and any updates to presentations are viewable immediately.
We've found a few glitches and needed some branding updated. Each time we've called, they were super responsive and cared about my issue as much as I did! They've even helped me (and another vendor) figure out how to have this other outside software integrate with theirs to achieve an even greater presentation. I'm super impressed with their Customer Service people.
The training is easy to use. You can take as little or as much as you need. The instructions are clear and easy to follow. There is a variety of training you can take. There are mini lessons, courses, and webinars. The folks at Brainshark truly want to help you have the best presentation possible.
Most systems we looked at only housed training you already had or bought... or you could buy their training, but they did not offer a way to build your own training AND keep it updated and house it in a logical way. I what we use in Brainshark as two parts (and we don't use it all - such as the Coaching module) one for creation and second for delivery... and delivery offers two parts. One off's... links that we can add to newsletters, websites etc, and then their Rapid Learning Portal for more formalized learning. Brainshark gives me what I need to create AND deliver trainings, webinars and even holiday wishes. Plus they are big enough to offer service and tech help to the field... I don't have to do it all myself... as well as a Customer Success Manager for quarterly updates, help and training, monthly reporting on usage, training webinars and an whole knowledge base and author and administrator training online. If you only have a person or hand full of people creating your training... it is easy to use and get lots of content out to the world!
It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization as your organization continues to mature through their ABM journey.
Since we implement how Brainshark is used we have found several areas where it has a significant impact...the first is the ability for any three step distributor to build a supplier / manufacturer content library that can be utilized by their B2B sales group
Brainshark's survey and question tools are an excellent way to solicit feedback from both internal and external audiences...
Brainshark is a cost effective way for retailers and wholesalers to manage store and field level operations...
It's EXTREMELY hard to assess total ROI with display advertising unless you're getting clicks on your ads. Even then you probably want additional tracking metrics such as Google Analytics, form fills, etc.
Our sales guys like the engagement spike reports, which can be useful for prompting them to reach out to their contacts.
