Brainshark vs. Camtasia

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brainshark
Score 6.0 out of 10
N/A
Brainshark is a video presentation platform for sales enablement, now from BIgTinCan (acquired August 2021).N/A
Camtasia
Score 8.8 out of 10
N/A
Camtasia is a video editor and screen recorder. Camtasia offers a range of plans designed to meet varying video creation needs, and enables users to produce professional-looking videos. Its features include Camtasia Rev, script generation, text-to-speech, translations, and avatar videos, to streamline the video creation process. The editions available are Free, Essentials, Create, or the Pro plan.
$198
per year per seat
Pricing
BrainsharkCamtasia
Editions & Modules
No answers on this topic
Camtasia Business
$198
per year per seat
Offerings
Pricing Offerings
BrainsharkCamtasia
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details*Discounts available for purchases supporting a large volume of users.
More Pricing Information
Community Pulse
BrainsharkCamtasia
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BrainsharkCamtasia
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All AlternativesView all alternativesView all alternatives
User Ratings
BrainsharkCamtasia
Likelihood to Recommend
9.0
(0 ratings)
8.4
(0 ratings)
Likelihood to Renew
8.2
(0 ratings)
10.0
(0 ratings)
Usability
10.0
(0 ratings)
7.0
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
9.1
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
8.6
(0 ratings)
Online Training
9.1
(0 ratings)
-
(0 ratings)
Implementation Rating
8.7
(0 ratings)
-
(0 ratings)
User Testimonials
BrainsharkCamtasia
Likelihood to Recommend
Brainshark is very user-friendly and it’s very easy to create learning content, even a beginner could walk through it fairly easily. They also have a great support team and help site that can pretty much answer any question with video tutorials.
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Well-suited scenarios Camtasia is an excellent video creation tool if you are new to making/editing videos. Its definitely the easiest application to use and doesn't overcomplicate things. Once you are used to the way things work within Camtasia, coupled with applying some important, basic principles of making videos, you can produce some nice-looking videos. I've had lots of compliments on some of the product promo videos I've created using Camtasia. If you want to create something quick, simple, and eye-catching, you can certainly do that in Camtasia without a ridiculously steep learning curve. Not so well suited scenarios Camtasia wouldn't be my choice of product if I wanted to make a full-length feature film, but that isn't really its intended target audience. There are more powerful applications out there, such as Adobe Premier Pro, or Final Cut Pro (if you're an Apple user) for that type of thing.
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Pros
  • You can Track who watched and how many times your presentation was watched through their tracking service.
  • Customer service is outstanding. They will walk you through any difficulties you encounter.
  • They are always working and expanding the product to give me ways to engage with my audience
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  • Very intuitive controls. You don't need to be a pro at video editing
  • Seamless control of assets (separates video from still images)
  • Great library of annotations and gestures
  • Easy to integrate audio/video edits
  • Custom formats that suit my needs (web, mobile, tablets)
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Cons
  • It is not always the SME that wants to narrate so an easier way to invite guest narrators would make the creation process less painful.
  • More detailed description of report types. Depending on what output I am in search of, I find myself having select each option until I find what I need.
  • An option to insert a slide instead of just adding and having to move it up by repeatedly pressing the up arrow.
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  • Camtasia takes a lot of training to learn how to integrate and edit video
  • Video editing is not as advanced as most major video editing software products
  • Camtasia does not provide as many pre-made sound themes as they should. The selection is not very diverse.
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Likelihood to Renew
Our customers (internal employees) have expressed desired for online learning and we have received positive feedback on the Brainshark modules used in eLearning and communications. We are also increasing usage at the project level as the word spreads about the benefits of using Brainshark.
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Each release of Camtasia has added just enough functionality to justify the upgrade to the new version. I like that Camtasia is not a subscription-based product as we have more flexibility and control over our spend on the product. We can also purchase support packages that include the next version when released.
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Usability
BrainShark is great for those with beginner and intermediate level software skills. It doesn't take a programming genius to get up and running with this application.
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I haven't used another video recording and editing tools that is as comprehensive and straight-forward as Camtasia. Typically, if you want a user-friendly video editing tools for novice users, you have to compromise on features. Camtasia solves this problem by offering extensive editing features in a simplistic, user-friendly environment. Highly recommend
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Reliability and Availability
I'm always able to access Brainshark, whether it is to upload, record, share, download, or view presentations. Whenever I do need to contact someone at Brainshark, there is always someone there. I have never had a problem accessing a presentation and any updates to presentations are viewable immediately.
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No answers on this topic
Support Rating
We've found a few glitches and needed some branding updated. Each time we've called, they were super responsive and cared about my issue as much as I did! They've even helped me (and another vendor) figure out how to have this other outside software integrate with theirs to achieve an even greater presentation. I'm super impressed with their Customer Service people.
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With the latest version (Camtasia 2020), I actually had problems with an Imac with HighSierra, but from the first moment they answered and guided me to solve the problem, even before making the purchase (with some doubts I had). And they have support in English and Spanish, I really liked that.
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Online Training
The training is easy to use. You can take as little or as much as you need. The instructions are clear and easy to follow. There is a variety of training you can take. There are mini lessons, courses, and webinars. The folks at Brainshark truly want to help you have the best presentation possible.
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No answers on this topic
Implementation Rating
Their ongoing support after implementation is excellent and easy to access...
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No answers on this topic
Alternatives Considered
Most systems we looked at only housed training you already had or bought... or you could buy their training, but they did not offer a way to build your own training AND keep it updated and house it in a logical way. I what we use in Brainshark as two parts (and we don't use it all - such as the Coaching module) one for creation and second for delivery... and delivery offers two parts. One off's... links that we can add to newsletters, websites etc, and then their Rapid Learning Portal for more formalized learning. Brainshark gives me what I need to create AND deliver trainings, webinars and even holiday wishes. Plus they are big enough to offer service and tech help to the field... I don't have to do it all myself... as well as a Customer Success Manager for quarterly updates, help and training, monthly reporting on usage, training webinars and an whole knowledge base and author and administrator training online. If you only have a person or hand full of people creating your training... it is easy to use and get lots of content out to the world!
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My goal was to quickly create a professional-looking course and video in no time with Camtasia. 'Time is money,' as the old saying goes. Because of my lack of time and patience, I didn't bother with other applications. Camtasia is everything I need and more. I just wished I can afford the upgrade.
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Return on Investment
  • Since we implement how Brainshark is used we have found several areas where it has a significant impact...the first is the ability for any three step distributor to build a supplier / manufacturer content library that can be utilized by their B2B sales group
  • Brainshark's survey and question tools are an excellent way to solicit feedback from both internal and external audiences...
  • Brainshark is a cost effective way for retailers and wholesalers to manage store and field level operations...
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  • We used to source instructional videos. Now we do them in house, saving us time and money. Not only that, they are of higher production value.
  • We have used Camtasia to produce promotional videos in house. These used to be outsourced.
  • We don't have to wait for an outside firm to find capacity to help us with simple video projects, but can now do them on our timeline.
  • Camtasia has surprising power for the price. Again, don't expect Primiere Pro, but understand you may find you can do a lot with this program. We keep finding more and more use-cases for it.
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ScreenShots

Camtasia Screenshots

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