Bound vs. Demandbase One

I think the customer service and relationship we have with Get Smart Content is great

Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.

Incentivized

• Tracking/Data Analysis
• Unique experiences
• Reaching many demographics

• 'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
• Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
• The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
• 'Challenges' and 'Trends' - information to engage prospects during conversations.

• There are some additions we would like to see, such as a better experience in the Performance section. It'd be great if we could see an overall view of the metrics instead of having to drill down. We do a monthly KPI report which takes me a while to create due to the back and forth nature of comparing metrics within Get Smart Content. I also have to use Google Analytics to help with this.
• We had some issues with the tool not updating Eloqua contacts, but that has since been resolved. The process for discovering the cause of the problem was lengthy and frustrating.
• It would be great if you could see metrics of an A/B test within the campaign/rule, instead of having to go to the Performance section and find it. A small snapshot of info would be very helpful and it would allow us to compare and update the rule without leaving that page.

• Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
• The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
• It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
• Overall happy with the product

Incentivized

Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.

InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.

Seems to always work.

It's pretty fast.

We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.

She was fine, but we only had one session

Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.

Implementation is trivial. This is a cloud based solution. it is easy to identify companies and execs for alerting.Users looking to use the connections tool must download from social media and Outlook. They then have to upload the files to the platform.While they support custom sales triggers, users must define the key terms which define the event. Users must then wait several hours for the system to build the alert.

Get Smart Content is what we primarily use to serve up segmented content. The only other method or tool we've used to do so while leveraging our Demandbase variables is Optimizely. We selected Get Smart Content because they make the process of segmentation using Demandbase variables easy

Incentivized

We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial

Incentivized

• Allows to set up automations for several different scenarios.
• Allows tracking links and the display of the stats/reporting.
• It has ability to duplicate campaigns, which saves me a lot of time.

Incentivized

• Demandbase has given us the visibility our sales and marketing team needs in order to see how their top strategic accounts are performing and what their engagement level is like with our brand.
• Demandbase makes it easy for us to scale our efforts because it is an easy-to-use platform.
• We are able to demonstrate ROI and show the impact our Demandbase campaigns are having on our target accounts.