Bound vs. Convert Experiences

I think the customer service and relationship we have with Get Smart Content is great

Definitely well suited for budget conscious companies that want a solid array of functionality but without having to pay an exorbitant amount. Great for marketing and analytics team members that need the ability to get in and set up tests w/o dev assistance. But, functionality is there for developers to get in and set up more complicated tests.

• Tracking/Data Analysis
• Unique experiences
• Reaching many demographics

• The platform is good value for money, comparing its features and prices to some of the bigger players.
• The tool is very flexible and can be used for simpler tests right through to much more challenging and rewarding testing but does require a more thorough knowledge of the platform.
• Their support team is always available and always responsive, not resting until resolutions are met.

• There are some additions we would like to see, such as a better experience in the Performance section. It'd be great if we could see an overall view of the metrics instead of having to drill down. We do a monthly KPI report which takes me a while to create due to the back and forth nature of comparing metrics within Get Smart Content. I also have to use Google Analytics to help with this.
• We had some issues with the tool not updating Eloqua contacts, but that has since been resolved. The process for discovering the cause of the problem was lengthy and frustrating.
• It would be great if you could see metrics of an A/B test within the campaign/rule, instead of having to go to the Performance section and find it. A small snapshot of info would be very helpful and it would allow us to compare and update the rule without leaving that page.

• The only thing I'm really missing is segmentation during or after testing of the results by device, new users etc., within the results page. Targeting of users based on segments is obviously possible.
• There are a few inconsistencies in their user interface that I would have liked to see differently. This could be personal taste though.

Incentivized

Couldn't live without this, no other tool does precisely what we need them to do

To use the platform in the context of developing enhanced tests that stretch the platform there is as with most things a learning curve. However, if you're a casual user or have standard experiments that you wish to run you would be easily able to hit the ground running.

I use support only in very emergency cases. The support hasn't been very helpful and suggests the problem is on my site

Incentivized

Get Smart Content is what we primarily use to serve up segmented content. The only other method or tool we've used to do so while leveraging our Demandbase variables is Optimizely. We selected Get Smart Content because they make the process of segmentation using Demandbase variables easy

Incentivized

Convert was selected based on price point, feature set, and UI/UX. All three are very friendly to new testers and small to mid-market size companies. Their UI and tool workflow is the best out of all of the non-enterprise solutions that I have tried. There is some small room for improvement, but that only really affects power users or tests that require significant coding/development work to execute.

• Allows to set up automations for several different scenarios.
• Allows tracking links and the display of the stats/reporting.
• It has ability to duplicate campaigns, which saves me a lot of time.

Incentivized

• Using Convert has allowed us to make quick decisions on site edits and price changes. Seeing and sharing quick results makes our operations much more profitable.
• Connecting the tests with Shopify has produced very valuable and timely results that we can act upon as soon as we see statistically significant results.