Bombora vs. Lusha

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bombora
Score 8.2 out of 10
N/A
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about…N/A
Lusha
Score 8.1 out of 10
N/A
Lusha is a sales intelligence platform designed to help businesses get their next customers. The platform provides access to a compliant global database of companies and decision-makers, powered by insights from over 1.5 million users.
$0
50 emails and 5 phones for 1 user
Pricing
BomboraLusha
Editions & Modules
No answers on this topic
Free
$0
50 emails and 5 phones for 1 user
Pro
$49
per month per user
Premium
$79
per month per user
Scale
Custom Pricing
Offerings
Pricing Offerings
BomboraLusha
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsBombora is based on: - The volume of Intent data needed - Preferred integrations or partner platforms - The level of support needed to get started25% discount for annual pricing.
More Pricing Information
Community Pulse
BomboraLusha
Features
BomboraLusha
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Bombora
7.7
Ratings
6% below category average
Lusha
8.1
Ratings
4% above category average
Contact information3.00 Ratings8.20 Ratings
Company information10.00 Ratings8.40 Ratings
Industry information10.00 Ratings7.70 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
Bombora
-
Ratings
Lusha
8.8
Ratings
13% above category average
Advanced search00 Ratings8.60 Ratings
Identification of new leads00 Ratings8.70 Ratings
List quality00 Ratings9.20 Ratings
List upload/download00 Ratings8.40 Ratings
Ideal customer targeting00 Ratings9.00 Ratings
Load time/data access00 Ratings9.20 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Bombora
-
Ratings
Lusha
8.3
Ratings
11% above category average
Lead qualification process00 Ratings8.00 Ratings
Smart lists and recommendations00 Ratings8.40 Ratings
Salesforce integration00 Ratings9.30 Ratings
Company/business profiles00 Ratings8.30 Ratings
Alerts and reminders00 Ratings7.90 Ratings
Data hygiene00 Ratings9.00 Ratings
Automatic data refresh00 Ratings7.80 Ratings
Tags00 Ratings8.00 Ratings
Filters and segmentation00 Ratings8.10 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Bombora
-
Ratings
Lusha
7.9
Ratings
6% above category average
Sales email templates00 Ratings8.00 Ratings
Append emails to records00 Ratings7.80 Ratings
Best Alternatives
BomboraLusha
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ZoomInfo Sales
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Score 7.9 out of 10
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Score 9.1 out of 10
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TechTarget Priority Engine
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Score 9.9 out of 10
Lead411
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Score 9.1 out of 10
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TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
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Score 9.9 out of 10
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User Ratings
BomboraLusha
Likelihood to Recommend
10.0
(0 ratings)
8.8
(0 ratings)
Likelihood to Renew
8.0
(0 ratings)
8.0
(0 ratings)
Usability
8.2
(0 ratings)
8.2
(0 ratings)
Availability
9.1
(0 ratings)
9.0
(0 ratings)
Performance
9.1
(0 ratings)
8.0
(0 ratings)
Support Rating
9.1
(0 ratings)
9.0
(0 ratings)
In-Person Training
-
(0 ratings)
8.0
(0 ratings)
Online Training
8.2
(0 ratings)
9.0
(0 ratings)
Implementation Rating
8.2
(0 ratings)
8.9
(0 ratings)
Configurability
9.1
(0 ratings)
7.0
(0 ratings)
Ease of integration
8.2
(0 ratings)
8.0
(0 ratings)
Product Scalability
7.3
(0 ratings)
8.0
(0 ratings)
Vendor post-sale
8.2
(0 ratings)
8.0
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
8.0
(0 ratings)
User Testimonials
BomboraLusha
Likelihood to Recommend
If they want to use the data within the Bombora environment and generate reports within the environment, I think you get some great insights into what a company is researching. When you try to download the data and build your own reports, it is not easy to do. The download part is easy, it is the data wrangling afterward that is tricky.
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I leverage Lusha daily to powerfully qualify and enrich my leads in multiple ways: from supercharging data extracted from CSV files to seamlessly populating phone numbers and email addresses directly from LinkedIn.However, the HubSpot CRM integration truly needs simplification. While I frequently use the standard sequences, I strongly believe they could be dramatically improved by combining email, InMail, and even audio messages. And finally, the conversations module, currently in beta, shows immense promise!
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Pros
  • Makes it easy to find company’s with high intent around our services.
  • Makes prospecting more effective by allowing us to focus on the right accounts.
  • Allows us to spend our marketing dollars on the accounts that are most likely to convert.
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  • Identify prospect from Linkedin/Sales Navigator pages
  • Show email ID and phone numbers of the prospect
  • Reflect the correct/complete name of the prospect
  • Suggest contacts from similar profiles
  • Copy/edit option available for better user friendliness
  • It shows relevant information of the prospect's company as well
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Cons
  • Analytics Reports - could be more automated and user-friendly. Instead of selecting all of the intent topics, it would be great to be able to use the previously defined intent clusters.
  • Industry categories - are very generic, making it difficult to identify the specific companies of interest.
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  • It would be nice to have a general idea of how many contacts it has information for on a particular account at the very start before scrolling through the different pages.
  • It would be great to also have the titles of individuals on the list, so it's quicker to sift who to keep in or exclude prior to revealing details.
  • No product is perfect! Some of the information generated can be inaccurate or generic, e.g., a phone number for a persona may not be direct for that individual but could be a general customer service number for the company and could be the same number listed for multiple prospects.
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Likelihood to Renew
No answers on this topic
We purchased Lusha without exploring other options. As we grow, we might want to consider other solutions/services
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Usability
I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring.
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Simple, clean efficient. No lags and gets us the exact data that we need. No unnecessary terminologies, and it works like a charm every time. From prospecting to lead generation, and intent searching, Lusha is our go to tool and it has stayed ever since we started using it. i would highly recommend.
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Support Rating
Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster.
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its a simple as 2 click install the extension and sign in, voila its working everytime we open linkedin page
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In-Person Training
No answers on this topic
Issues solving
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Online Training
There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.
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Fast responding
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Implementation Rating
Liked the implementation, however there is a still room for improvement for the support needed in overall implementation
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Platform setup is very easy and friendly. Lusha is not complicated as other competitors like Zoom and Discover org etc.; easy to use and discover candidates for our roles. All of our recruiters find this platform very user-friendly, and they are very happy using this service. Admin support from Lusha is always available, and they are ready to help and educate our team.
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Alternatives Considered
Having a true understanding of WHERE the data comes from and how it is collected was a question no other intent data providers could give us a straight answer on. With Bombora, we know exactly where it comes from, how it's scored, and what our next step is to leverage the data.
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I used a lot of tools, but Lusha is the most accurate and precise data. Other may have a better user experience inside the platform, but it doesn't really matter if the data generated doesn't convert into sales. Lusha also provides phone numbers, which is fantastic, and most of the tools delivers only emails adresses.
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Scalability
Need improvement in places such as visualisation & UX
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No answers on this topic
Return on Investment
  • While ABM is always hard to specifically pinpoint a hard # against, I'd say that Bombora has been a big part of every marketing campaign, ad creation, go-to-market messaging towards x account, Refining Marketing & Sales intelligence from an ABM Function.
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  • More time Selling, Less Time Searching: B2B selling today is all about how fast you can reach your prospects. Searching for contact information was daunting and painful a few years back. With 1-click imports, integrations and hunts: tools like Lusha are a massive benefit in terms of saving time in the ever laborious task of List Building.
  • Better Phone Numbers: Especially in regions like EU and APAC, where mobile numbers are not available with tools like ZoomInfo and Apollo, Lusha comes as a saviour.
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ScreenShots

Bombora Screenshots

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Lusha Screenshots

Screenshot of Discover leads with AlScreenshot of Never-ending pipelineScreenshot of Timely alerts for sales opportunities