Bombora vs. Datanyze

If they want to use the data within the Bombora environment and generate reports within the environment, I think you get some great insights into what a company is researching. When you try to download the data and build your own reports, it is not easy to do. The download part is easy, it is the data wrangling afterward that is tricky.

Incentivized

Datanyze can be a useful tool for understanding your market. You're able to use Datanyze to see how many people are using your technology as well as who is using your competitors. Receiving alerts on who is adding and dropping you vs your competitors is always helpful. It's a tool that can potentially give back as much as you put in.

Incentivized

• Makes it easy to find company’s with high intent around our services.
• Makes prospecting more effective by allowing us to focus on the right accounts.
• Allows us to spend our marketing dollars on the accounts that are most likely to convert.

Incentivized

• Compared to BuiltWith, Datanyze recognizes more software vendors.
• I'm given so much information when I pull Datanyze that I normally don't have to waste time on a website figuring out what software a prospect is using.
• The breakdown of software vendors with logos is very user-friendly.

Incentivized

• Analytics Reports - could be more automated and user-friendly. Instead of selecting all of the intent topics, it would be great to be able to use the previously defined intent clusters.
• Industry categories - are very generic, making it difficult to identify the specific companies of interest.

Incentivized

• The browser extension times out a lot so can be a pain.
• It would be great to have a better mobile app of this or at least be able to view this data on the go in an easier to read format. The app is limited in functionality.

Incentivized

I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring.

Incentivized

Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster.

There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.

Incentivized

Liked the implementation, however there is a still room for improvement for the support needed in overall implementation

Incentivized

Having a true understanding of WHERE the data comes from and how it is collected was a question no other intent data providers could give us a straight answer on. With Bombora, we know exactly where it comes from, how it's scored, and what our next step is to leverage the data.

Incentivized

Datanyze has done a sufficient job at providing me and my team with insights in the mobile industry. They do not have an iOS footprint like the other platforms I have used like MixRank and Apptopia. I have found Datanyze's SDK information on the Google Playstore to be the most accurate when determining SDKs within apps

Incentivized

Need improvement in places such as visualisation & UX

Incentivized

• While ABM is always hard to specifically pinpoint a hard # against, I'd say that Bombora has been a big part of every marketing campaign, ad creation, go-to-market messaging towards x account, Refining Marketing & Sales intelligence from an ABM Function.

Incentivized

• Datanyze reduced our time to prospect leads by at least 50%.
• It created a go-to place for us to research prospects and got everyone on the team on the same page in regards to our data.
• Datanyze increased our number of relevant conversations by at least 2x because we have confidence when reaching out to a company that we can speak directly to their need.

Incentivized