Bombora vs. Bookyourdata

If they want to use the data within the Bombora environment and generate reports within the environment, I think you get some great insights into what a company is researching. When you try to download the data and build your own reports, it is not easy to do. The download part is easy, it is the data wrangling afterward that is tricky.

Incentivized

It’s really fast to get the list you need. The search filters are easy to use, and the results are solid. I’ve run email campaigns using their data and got strong open rates with almost no bounces. I also like that they have a fair pricing model—you don’t need a subscription, and they offer free data samples.

• Makes it easy to find company’s with high intent around our services.
• Makes prospecting more effective by allowing us to focus on the right accounts.
• Allows us to spend our marketing dollars on the accounts that are most likely to convert.

Incentivized

• Gather professional and verified emails of prospects with almost 95% accuracy
• It verifies emails before exporting; this reduces bounced email rates.
• they only charge for deliverable emails.
• Their Credit never expires.

• Analytics Reports - could be more automated and user-friendly. Instead of selecting all of the intent topics, it would be great to be able to use the previously defined intent clusters.
• Industry categories - are very generic, making it difficult to identify the specific companies of interest.

Incentivized

• Few small businesses are not covered.
• Telephone contacts are missing at places.
• Few more free leads be offered as free trials

I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring.

Incentivized

Bookyourdata has helped us find quality leads and reach out to the right people faster. It’s a simple, useful tool that works well for our sales and marketing needs

Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster.

There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.

Incentivized

Liked the implementation, however there is a still room for improvement for the support needed in overall implementation

Incentivized

Having a true understanding of WHERE the data comes from and how it is collected was a question no other intent data providers could give us a straight answer on. With Bombora, we know exactly where it comes from, how it's scored, and what our next step is to leverage the data.

Incentivized

Bookyourdata stacks up with Apollo by offering no-frills list building that is cost effective, easy to use, and offers flexible pay as you go pricing. For us, it was a no brainer and easy to cancel if we needed to switch, but we haven't found the need to move, and have found a positive delta for our ROI on using Bookyourdata

Need improvement in places such as visualisation & UX

Incentivized

• While ABM is always hard to specifically pinpoint a hard # against, I'd say that Bombora has been a big part of every marketing campaign, ad creation, go-to-market messaging towards x account, Refining Marketing & Sales intelligence from an ABM Function.

Incentivized

• Since there are low bouncing backs, hence winning deals are easier. categories.
• This enhances our ROI due to better outreach.
• Customization helps us reach the right kind of area coverage and relevant business