Blueshift vs. Zeta Marketing Platform

Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type.

Incentivized

• Good for very basic management of a search program.
• Not good for much else since it is buggy and lacks many features that competitors offer.
• Also may be good for someone who is looking for a low-cost DMS.

Incentivized

• Recommendation
• Segment, event, and recurring campaigns offer a wide range of possibilities to smartly email people
• Use of AI to build predictive scoring

Incentivized

• Good customer service.
• They were flexible in allowing us to access backend data.

Incentivized

• Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
• Ability to move customers easily from one campaign to another with one click

Incentivized

• Buggy!
• Lacks many features competitors offer (like labeling).
• No clear roadmap for the future with their SEM product.

Incentivized

We're not in the mood to start this process over at this time. A lot of hard work went into it.

Incentivized

Blueshift's capability with events and segmentation is unmatched - with other CDPs, we have not been able to replicate the ability to create an event based on customer behavior that encapsulates a payload of information regarding that particular action.

Incentivized

Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.

Incentivized

• Better ROI with more precise targeting
• More adapted to pressure
• Long to put in place however so it's taking time so we've potentially lost potential customers

Incentivized

• Did push through implementations but was buggy
• Fast UI

Incentivized